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RIGHT FOR FAMILY TRADE—THE FOLKS WILL LOVE IT
HIGHEST AWARD from PARENTS’ MAGAZINE
This means that over two million parents, teachers and guardians will be sold on “Santa Fe Trail” because it was ‘selected as the movie of the month for family audiences’. To cap it, Warners have scheduled one of its most exciting ads in the same Jan
uary Parents’ issue. In this
(Above) Reproduction of way the ‘Trail’ covers thouParents’ Magazine award notice in January issue. sands of homes... PTA’s Blow-up for lobby display; photo-litho for mail in
... Civic groups... Ameriserts or package stuffers.
can Legion Posts... and all other organized bodies in
terested in better motion (Left) Reproduction of
pictures. Make the ‘Trail’ magonne.gg: alee jlga:
vary issue. Nothing finer
lead right to your theatre! for lobby blow-up.
What To Do
Enlist the support and cooperation of local P.T.A. Show them the award page in the January issue of Parents’ Magazine. Arrange to send letters to the membership on official stationery. If there is a meeting around the time of your showing give a short talk about the picture and the award.
Cover all newsstands to boost Parents’ Magazine award. Make up special posters carrying its endorsement. Get local magazine agency to slip a herald into each copy of all magazines they deliver.
Direct mail campaign to American Legion members on official stationery. Address one of their meetings; get notice on bulletin board and mention in Legion Post newspaper.
Contact all Boy and Girl Scout group heads and counsellors. Arrange for them to bring their troops to your show. Include them in your opening day parade.
Round up the newsboys and delivery kids in your neighborhood to distribute heralds and special letter plugging Parents’ Magazine award.
Buy or promote a wholesale quantity of Parents’ Magazines and hand them to regular woman patrons. Makes a nice souvenir and sells your showing at the same time. Stickers on the covers will do the trick.
One or more of your radio spot announcements should cover the Parents’ Magazine award. Get on the air in the morning when the women are at home.