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‘TRAIL’ LEADS TO EXCITING SCHOOL ACTIVITIES
National Contest Builds ‘Trai’ For One Million
Teachers and Students
Scholastic Magazine Promotes Inter-Scholastic Contest
FREE TRIP TO WORLD PREMIERE AT SANTA FE TOPS 100 AWARDS
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This national contest can easily be conducted in every locality. All the details are given on the right. Your list of prizes can match all the other merchandise prizes —excepting the trip to Santa Fe. It’s an opportunity to promote added local interest in your showing which has already been created by this national contest. Contact local school heads and merchants to get
this promotion going.
National Prizes
Ist PRIZE: All-expense trip on special train to Santa Fe, New Mexico, with the stars of Warner Bros.’ "Santa Fe Trail’ to attend the World Premiere on December 13-14-15, 1940. To be awarded to winning student AND his or her teacher.
2nd PRIZE: Underwood Portable Typewriter 6th & 7th PRIZES FOR BOYS: Schick Inwith built-in typing stand. jector’ Razors.
3rd PRIZE FOR GIRLS: Gruen Veri-Thin Mitzi 15-jewel wrist watch.
3rd PRIZE FOR BOYS: Gruen Veri-Thin
Arrow 15-jewel wrist watch.
4th & 5th PRIZES: RCA Personal Radio.
8th & 9th PRIZES: 12 volume sets, Modern Library Books.
91 PRIZES of sets of autographed stills of Errol Flynn from his 7 outstanding screen hits.
Other Ideas You Can Take To School
Cover bulletin boards in local
Woodworking shops of schools are
Reproduced is the full page announcement appearing in Scholastic and Junior Scholastic Magazines—The American High School Weeklies —circulated among principals, teachers and students in America.
Use still No. SF 124—10c. Order from Warner Bros. Still Dept., 321 W. 44th St., N. Y. C. This scene shows John Brown’s (Raymond Massey ) capture of Lieut. Jeb Stuart (Errol Flynn). Brown, the fanatic, insists that the sins of the nation can be wiped out only by the shedding of blood. On his side is the strength of his feeling against slavery. On the side of Jeb Stuart is law and order, and his duty as an officer of the United States Army.
Write their conversation, 25 to 50 words. What does John Brown have to say to his enemies represented by an officer in the United States Army? What does Stuart have to say to this fanatic who is ordering his death?
List local prizes, conditions, and rules.
Sponsor essay contest in history or
schools, colleges, and libraries with stills and other material. Displays should consist of photos of Stuart, Custer, Brown, and Lee as they were and as they appear in the
film; posters, newspaper clippings from old newspapers of the period and historical ‘Trail’ material.
just right for a model building contest of covered wagons and stagecoaches. Best models are exhibited in department store window with toys or in your lobby.
Be sure you plant publicity in all local school papers.
English classes on topics from pic
ture: ‘The Exploits of John Brown,” “Jeb Stuart and the Con
> etc. Winning
federate Cavalry,’ essay is printed in school newspaper and brings guest: tickets to author. You can use the entries
for lobby display with scene stills.
SANTA FE SAFETY POSTERS IN 150,000 SCHOOLS—SEE PAGE 13