Say it with Songs (Warner Bros.) (1929)

AL JOLSON in “SAY IT WITH SONGS’’—Warner Bros. Latest All-Talking, All-Singing Vitaphone Picture YPRxP UL @ Peat ton SAU UAVNULULUUUOOEUUUOGUEOUUOOLSUEU0UEOCSOEEGUEOGGUEGUEUESUOUAAOOOOEUEOE ALU Jolson Talking = UUTINVNUIUONUNUAUAOOOOUEUEAUUU AEA NEW YORK HAILS ViIIAPOONE PENNaeN lS v worth while. The street car company provided ninety fender signs, and a number of private cars as well as all the taxis, carried spare tire cards, while the White truck company used 24sheets for banners, with cutouts of Jolson on the radiators and on top of the cars. : : “SAY IT WITH SONGS” | = Jobon tell 2 2 3 = olson tells his own story— = = = = 66 ee = = = = and how! He “gags,” sings, = = —< a a 66 9 ea Loe = = Al Jolson has scored his third sensational screen hit = = patters’ and rips laugh after = = with his newest Vitaphone production, “Say It With 2 = 2 = = i i : t = = laugh out of his own stuff as = = Songs,” whch confirms his status as the world’s greates = = ‘ = = entertainer. The world premiere of the picture took place = = only Jolson can present it. It = = last week at Warner Bros. Theatre on Broadway where 2 = : = = the opening performance commemorated the third anni2 = 1S ae monologue with the star = = versary of the introduction of Vitaphone. The first week's 2 = selling his wares in a manner = = business registered by “Say It With Songs” has reached = = t d list ‘cht:to th = = standing room at every show and the large advance sale = = O: SCRE MSLECrS EIS snc = = already indicates a new record for the Warner house. = = box-office for seats! = = The audience appeal of this new Jolson vehicle is = = = = discernible in the enthusiastic notices that the production = = = = cal'ed forth from the New York newspaper critics. = = AT COST AT YOUR EXCHANGE = = ; : a Cs = = = Bland Johaneson in the Mirror wrote: “Greatest sing= EMMOTT TUTTI TTT COUT TU SEU T TU TT UIUTULUO LULU UCU UO CU = er's greatest picture! It has a stronger kick than The Sing= = ing Fool.’ Take plenty of handkerchiefs to ‘Say It With = STUNT JUST AS NEWSPAPER RECORD = Songs’ and you'll have a wonderful time. = GOOD FOR “SAY |, %°t_Jcal_ newspaper to give} Added to the list of pennants is|2 | George Gerhard in the Evening World asserted: 2 g9 | brunswick record of “Little Pal” or|sy_ one reading “Vitaphone |= ‘There is only one Jolson. It is all sure-fire material and = IT WITH SONGS other Jolson songs in “Say It With Presentations—pictured above = with Jolson putting it over, it is bound to attract the = Songs” as return for each person = shekels.”’ = Ran Extra Shows as the Result | securing a yearly subscription to This showy pennant is made up = Regina Crew in Sa SD iiesicasi had .this-to = Of Big. Ad Drive phe. peper. in six brilliant colors. = say: ‘‘When Al gives em that certain something, any thea= Intended for lobby and marquee |= tre can close its box-office and hang out the ‘standing room 2 eet oe pret mbes nea THIS ALSO APPLIES TO display—it may also be used for = only’sign. The picture should play all around the calendar.” = (te —Feen Sinzor” atthe —rrrera | “SAY TF WITH SONGS streamer effects. Fitted with eye-| Eudera Garrett in the Evening Telegram reported: 4 Theatre, Knoxville, and he worked : : = ‘‘A] sang and pleaded and suffered and won—all to the 3 a bunch of or to get the ss Brunswick Records Have Ads |/e?s. = sAnikivc-of his Sallawine | 3 business to justify opening two hours = 5. earlier than usual. For. All Showmen Price $2.50 per dozen = John S. Cohen, Jr. in the Evening Sun told his readers: 4 In the house he used two trailers,) 6, exploitation stunt that the = ‘It is amazing the way he can electrify an audience. He =| the first the Lo eae Menges exhibitor will not have to worry = brings something to the screen that no other performer 3 provided by © Warnerian thy sits about has been supplied on “The : = does.” = onda, gpocially “made (hort. yamith Singing Fool” by Warner Brothers Special pennants made up for |= ° . : soe Q = Jolson records on the non-synchroThe Brunswick will supply all deal|@"y picture—at low price. = Betty Colfax in the Graphic prophesied: Say It With = aber sain Stress. was gives. the ers with roto heralds on the Jolson = Songs’’ will be a money maker.” = Bri tei company used ban-| Picture. re Re an reve wai = Rose Pelswick in the Evening Journal declared: “‘Jol= ners on all its stages, which cover ae nee ie une Another new pennant now avail|= son puts over his songs as only he can. : = Ee as roe tcp pa ree hen See your local Brunswick dealers |able contains the words “See and |= Irene Thirer in the Daily News appraised it with: “This 2 all its stations and gave each paswh you book the elit and aber Plcar”” = one will certainly draw in at the box-office. = gongér herald, figuring that it got| OS ee ete = H. David Strauss in the Morning Telegraph wrote: = enough extra fares to make this; ~"©Y ®4ve the materia. = = “PALS” DRAWING CONTEST Interest upper grade and high school pupils in drawing contest— the subject to be one of the cuts in this press book showing Jolson with Davey Lee, his “Little Pal.” Lobby window should best drawings. Offer prizes. show STILLS Order stills from Miss Ruth Weisberg, care War| ner Bros., Inc., 321 West 44th Street, New York City, New York. State what use you wish to make of stills, and careful selection will be made. Price, ten cents each. STEPPED ON IT When Norman Prager was notified that he would get “The Singing Fool” a week earlier than the bookings at the Missouri Theatre, St. Joseph, ealled for, he just put on the pressure and got it over with a One burnt cork aways on rush. of his ushers put on and handed out throwthe street, visiting the grade and high schools at dismissal period. He was back signed for the picture, and-he stayed out on the street to get the widest possible distribution. Mr. Frager also bannered a street car and kept them out. The returns were very satisand he did better than he expected. PLACING “SAY IT WITH SONGS” STILLS Write patrons who have places of business on prominent streets, asking whether you may send them complimentary tickets to “Say It With Songs,” with a still of Jolson, and the request that they display it during the week preceding the coming of the play, and during its run. Order stills from Miss Ruth Weisberg, care Warner Bros., Ine., 321 West 44th Street, New York City, N. Y. factory, much Order from MORRIS LIBERMAN 690 Eighth Avenue New York SCHOOL CHILDREN WILL ENJOY THIS WORD CONTEST How Many Words Can You Make Out of Title of the Picture ? Children in the various grades of your can be interested their teachers in working on the longest list of words that can be made out of “Al Jolson in ‘Say It With Songs.’?” Only words found in the dictionary to be used. The plan, prizes, etc., may be made known by throwaways left at. every house in town. These circulars should contain short story of the play, exposition of the greatness of the star, the cast, ete., followed by the offer of the prizes which may well be more than admission to the show, as added prizes will add to the interest. The contest may be for adults as well as chil dren if desired. schools through **Admirers of Al Jolson—and who isn’t one of his followers—will find much to revel in this production.” Marguerite Tazelaar in the Herald-Tribune wrote: will be a box-office smash without a doubt.” Mordaunt Hall in the New York Times said: ‘“The instant Mr. Jolson’s melodious voice is heard in the early scenes one is impressed with his remarkable personality.” STHMMIUNUIIULUUGVULUULUUGUOUUUUVEUUUCUOUUGUOUUOOUUOUOUUOUUTOOCUUCUOLUOUUOLUUOUUUUUEUOE UTERO E “Tt ANNNNNUUVUUUUQQQNEOOOUULUOQAQNEUUTTUUUUT Al Jolson’s Three Great Screen Characters (Continued from page 9) He becomes the owner of a fashionable night club and the father of one son whom he adores. But the dancer cheats him, tricks him, and finally leaves him, taking the boy with her. And the night club entertainer becomes a bum. The long struggle against himself; the struggle to fight his way back to respectability; the heartbreak at the death of his little son—his final triumph n the stage—and Jolson ran a gamut of emotions, in a way that not. only won the hearts of his audiences, but that made people suddenly say: “That man’s a real actor!” By this time Jolson believed more in talking pictures than in any other form of entertainment, and he began his next film for Warner Bros., “Say It With Songs.” Here he becomes an ex-pug and song-plugger, with a wife and child. His boss is paying attention to his wife, and the two men fight, the ex-pug knocking out his opponent and in reality, killing him. The song plugger goes ) { to jail for manslaughter, but, bh — lieving his wife will suffer humiliation, he pretends to think her untrue, divorces her, and consents to her to marrying another man. The entire story is the sacrifice of one human being for the happiness of another. And in it Jolson has attained almost unbelievable heights. He is a comedian, a tragedian; a Pierrot, a Hamlet, a Pagliacci; he is an actor. And more than an actor—an artist. Yes, the supreme artist of talking pictures! Now he stands at the peak of his eareer, his art matured by three splendid roles. He is the pioneer actor of Vitaphone, the summation of dynamic personality as revealed on the screen.