Say it with Songs (Warner Bros.) (1929)

AL JOLSON in “SAY IT WITH SONGS" —Warner Bros. Latest All-Talking, All-Singing Vitaphone Picture ee} MARIAN NIXON DRESS TIE-UP PLANT THIS MAT WITH YOUR FASHION EDITOR Mats may be had gratis by writing to Charles Hoffman, 1375 Broadway, N.Y. C. Marian Nixon, featured opposite |tie belted model, the skirt featuring Al Jolson in “Say It With Songs,’’|a novel flare. A capelet collar made PS Sar rites ee eae aT Se Theatre, is of transparent velvet, edged with shown modeling one of the Marian | crepe satin, drapes longer on one side Nixon Frocks. The dress is of;than. on the other. The collar Phillipine Brown crepe satin, a high| harmonizes in color with the dress. STAR’S NAME ON 50,000 LABELS The above label, appearing on every Marian Nixon Dress, is another development of the tremendous campaign to exploit the beautiful Warner star. Special rates should be given to NATIONAL EXPLOITATION FOR WARNER STAR Unprecedented opportunities for profitable exploitation are presented in a nation-wide tie-up with Charles Hoffman, manufacturer of the Marian Nixon Dresses. Dress dealers all over the country will co-operate with theatres showing ‘‘Say It With Songs.’’ Ten thousand windows in the finest stores in the land will display these dresses along with autographed photos of Miss Nixon. Charles Hoffman’s advertising campaign includes painted boards, trade advertising, window ecards and a special Woman’s Page devoted exclusively to exploiting Marian Nixon. This tie-up is a sure-fire bet to attract the attention of feminine fans. Exhibitors may communicate direct with Charles Hoffman, 1875 Broadway, New York City, and secure names of dealers and details of the co-operative plan to sell tickets to ‘‘Say It With Songs.”’ CO-OPERATIVE WINDOW DISPLAY NEWSPAPER Exhibitors will find find dealers eager to use window displays featuring ADVERTISING Marian Nixon in “Say It With Songs.’’ Window ecards on the Marian Nixon Dress, stills, lobby The wide-awake theatre manager | cards and window eards on “Say It will -visit tle advertising agent of | With Songs” can be arranged to the local newspaper to enlist his provide an attractive background aid in securing co-operative adver-|foy ag display of Marian Nixon tising. All dress dealers..should be | pregses, approached to take space on a page to be devoted entirely to Marion Nixon. On this page the, theatre ey. ad suoula appear in-tue-ceuter of the layout, surrounded by store copy. BEAUTY CONTEST An excellent opportunity for a furAY ther hook-up is to have every store | 3 3 ; | A beaut t I ; advertise that during the run of ARIE SRECREY ORNS ORS Ware : ; winners receiving Marian Nixon “Say It With a of |. : * ; : Songs, a | Dresses, donated by local stores, will tickets will be given to every pur : ese |prove an individual box-office atchaser of a Marian ‘Nixon Dress. 5 : / traction.. Theatres and dealers can co-operate in exploiting such a contest. It should be featured in the newspaper advertising of both, while Seba the prizes are shown in lobbies and store windows. |theatre’s message to the attention of the feminine patrons. dealers desiring to purchase tickets for this purpose. BUYERS FOR 15,000 STORES CARRYING | NEW YORK TO HOLLYWOOD NIXON FROCKS These New York resident buyers, representing 15,000 stores, are giving their full support to the Marian Nixon Dress tie-up. Your local stores may call on them for aid. Osear Abel Abelow & Simon A. Alexander Fred Bauer John M. Biggings David Carton Fellows Service JB; Folz Frohman & Altman Ben Geltner S. M. Goldberg Goodman Buying Hand & Delaney Hart & Flanagan Jack Hartblay Samuel Hoffman M. Kananack Kirby, Block & Fisher Ray Klein Leo Levitan Felix Lilienthal Wm. Loewth This tie-up -will bring the | HOLLYWOOD FASHIONS MARIAN NIXON DRESS A lovely afternoon dress of canton erepe is worn by Marian Nixon, feminine lead in “Say It With Sones at. ter. s.r ec sus,..Neate now. The skirt is fashioned in a novelty flare, having a large bow ‘and sash of transparent velvet fastened to the hip. A scalloped lace collar adds a decorative touch which is furthered by a long string tie forming a bow at the neck. This is one of the Marian Nixon Frocks which have won wide popularity with feminine theatregoers. J. H. Mack Joe Marizon DRESSES GO BY AIR TO COAST Charles May oe: Werring & Howell In New York, Charles Hoffman delivers to Eleanor Smith, oe Research famous aviatrix, the new models of Marian Nixon Dresses, to be 2 osenthal Wan? Van Buren taken by air to the star in Hollywood. Miss eeu is the holder Weill & Hartmann of the altitude-record for women.