Say it with Songs (Warner Bros.) (1929)

22 ‘AL JOLSON in “SAY IT WITH SONGS”—Warner Bros. Latest All-Talking, All-Singing Vitaphone Picture 10,000 STORES EXPLOIT STAR WINDOW DISPLAY CARD _ The Current Craze of Hollywood . This attractive window card, printed in three colors, is distributed to stores selling Marian Nixon Dresses. edition of this card ran to 10,000 copies. VS. PARIS Cities Compete as Fashion Centers Hollywood is fast replacing Paris as the fashion center of the world. Dress designers find that the public wants what it sees on the screen. With the films turned out by Hollywood studios playing in every country in the world, to millions of people daily, the tremendous influence exercised on the theatregoers taste can easily be imagined. Stores selling feminine wearing apparel have more and more patrons coming in to ask if they can secure a dress on the style of one worn by some great star. The Marian Nixon Dress, is one of the examples of creations popularized through the screen. Marian Nixon, who plays opposite Al Jolson in “Say It With Songs,” is credited as inspiration for these frocks. NIXON MATINEE Marian Nixon Matinees will prove helpful in building up afternoon trade. A lucky number contest for ladies only should be held each matinee. The winners receive an order for a Marian Nixon Dress on the store donating the prize. The first MARIAN NIXON 1. Where was she born? Superior, Wisconsin. 2. Where was she educated? Minneapolis, Minn. 3. What was her first stage work? In girls’ chorus in vaudeville. 4.-What was fate of chorus? Stranded in Hollywood. . What was Miss Nixon’s next move? Applied for movie work. oO 6. Who employed her? Mack Sennett. 7. In what sort of pictures? Two-reelers. 8. In what capacity? Extra, then lead. ' 9. What are some of her films? “Kentucky Days,” “Big Dan,” “Vagabond Trail,” “Cupid’s Fireman,” “Lastof the “Duanes,” “Riders of the Purple Sage,” “T’ll Show You the Town,” “Out all Night,” “The Four Flusher,” “The Symphony,” “Red Lips,” “Out of the Ruins,’ “The Red Sword’’ and “Broadway Bound.” 10..In what film her talkie debut? “Geraldine” for Pathe. 11. What Vitaphone pictures? “Say It With Songs” with Al Jolson “General Crack” with John Barrymore “In the Headlines” with Grant Withers. TIE UP WITH LEADING STORES OF YOUR TOWN Buyers for fifteen thousand stores are giving their full support to the Marian Nixon Dress Tie-up. Don’t fail to get Tie-ups and window displays in home town shops. Write for suggestions to CHAS. HOFFMAN 1375 Broadway New York FOR EXTRA EXPLOITATION AID WRITE CHAS. HOFFMAN, 1375 BROADWAY, N. Y.C. MARIAN Known to the fashion world as “America’s Foremost Stylist of Youthful Feminine Apparel,” Charles Hoffman has won further fame as the creator of Marian Nixon Dresses. Mr. Hoffman first came into prominence four ,years ago, when he created the black and white vogue, which took American femininity by storm. He followed this a year later by developing the new, beautiful color, Pansy. Wood Violet, another popular shade, is also the result of his efforts. Further achievements which have brought Charles Hoffman to the front rank of fashion experts are the Queen Anne Collar and Basque dresses. Although Hoffman makes his headquarters in New York, he is almost continually enroute to Paris and Hollywood, where he confers with other well-known designers. It was while in Hollywood that he met Marian Nixon, who was then working in “Say It With Songs.” The stylist credits Miss Nixon as HOLLYWOOD |FAMED DESIGNER FOR NIXON FROCKS inspiration for the dresses he has named for her, CHARLES HOFFMAN PICTURE STAR’S DRESS WINS FEMININE FANS MARIAN NIXON IN “SAY IT WITH SONGS” This beautiful Marian Nixon Dress features a tunic skirt tucked at the hip line and fastened in the front with a bow and jeweled pin. The tunic skirt sets over a finely pleated underskirt, which also forms at the hip line. The entire dress is of canton crepe and is set off by a collar and finely tucked vestee of contrastingly colored satin. Marian Nixon is seen opposite Al Jolson in “Say It With Songs.”