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DRESS UP YOUR FRONT TO BUILD UP YOUR BOX-OFFICE
Your Front
LILYAN
TASMAN
=—5 ORT ——
=i 4 © 815
This sketch can be adapted to any type theatre from the 24-sheet and mounting them on compo
or to any size budget. Theatres which have budget board.
The background should be colored a vivid crimson and all lettering should be in bold black. Where a house artist is employed, the title of the picture can be made in a bold box letter with red trans
parent facings backed by lights ~king ona flasher _any allowance for photographic enlargements, the _ button. _If no house artist_is _
allowances big enough to cover the cost of a “‘builtup” front can arrange to have large photographic enlargements made in accordance with the above work-plan. If your appropriation does not include
same effect can be obtained by cutting out the heads can be cut 1.0m the 24-sheet.
Your Marquee PR
A Showean's Tip
Although the locale of this story is in Russia it will not be wise to stress the Russian angle. “Scarlet Dawn’ should be sold with a romantic touch. And above everything else sell the cast! Remember that Douglas Fairbanks, Jr.
is becoming one of the most impor: tant juveniles on the screen today.
The men like him and, what is more important, the women like him. Don’t
CUGIAS FASE | } zs
/ ‘Scarlet Dawn” is every bit as good, if
forget that Nancy Carroll has some excellent dramatic accomplishments to her credit. Her performance in
not better than “Shopworn Angel,” which was her greatest box-office bet. Lilyan Tashman is recognized by everyone as one of the best dressed
=e women in America... and your female
This display can be obtained at very towards the side of the street which atés 99 ° tracts the greatest crowds. If the display draw” knows this. Sell the cast BIG. is mounted on top of the canopy, be sure
little expense by cutting out the 24-sheet
(illustrated on back page) as indicated and mounting it on the edge of the canopy. Where the marquee is wider than the cutout described, it can be mounted on the top. Be certain that your display is facing
Page Twelve
to floodlight it with a vivid red light. Ribbons or crepe paper strung from the edge of the cut-out to the building line will further enhance the display and brighten up the front of the house.
Make sure that every piece of printed material that goes out in connection with any contest or tie-up, features
the cast.