Scarlet Dawn (Warner Bros.) (1932)

THE STUNT OF THE WEEK PUBLICITY STORY Neo. I For Colorograph Contest 20 Colorograph Contest Prizes—Open to Everyone C’mon Dallas! Here’s something new to help you wile away the hours! Here’s a new contest that will help you forget the depression! It’s called Colorograph. And you needn’t be an artist to win one of the many prizes being offered by the Riaito Theatre in connection with the showing of “Scarlet Dawn,” which starts at the popular downtown playhouse next Wednesday. Tomorrow the Dallas Times-Herald will reproduce a scene from this thrilling picture showing Douglas Fairbanks, Jr. and. Nancy Carroll in a tender scene from this romantic picture. All you need do is color these figures and the design that surrounds them. Byeryone is eligible to play this interesting game, It is not necessary to purchase a copy of the Times-Herald to participate. Just go to the public library and trace or copy the design which will be reproduced tomorrow. (Insert List of Prizes) If you can’t paint or if you do not have any coloring material, remember you can use leather, cloth, wood, tinfoil, oil cloth or any one of a hundred other materials which will give the same effect. No slogans, no essays, no writing of any kind is required. Neatness and originality will be the only considerations when the judges view our contribution. All answers must be in not later than midnight of (Fill In Your Date) and must be addressed to the Colorograph Editor, Dallas Times-Herald. Be sure to read the« ~~ for further ~FR hawmaunnn Time PUBLICITY STORY No. 2 For Colorograph Contest Lots of Fun Ahead for Colorograph Contestants Now. The Times-Herald. Colorographs. The Time: The Place: The Game: ‘Everyone from six to sixty will be playing Colorographs before the week is out. If you paint, if you sew, if you knit or if you don’t... it’s your chance for some of the wonderful prizes (promoted locally by the theatre) which the Times-Herald will award winners in this thrilling game, inspired by the dramatic showing of “Scarlet Dawn,” starring Douglas Fairbanks, Jr. Which starts. 2... as at the All you have to do is to fill the outlined sketch of Nancy Carroll and Douglas Fairbanks, Jr. in the most original manner you know, and send your sketch to the Colorograph Editor at the Times-Herald before ........ (insert closing date). Originality and neatness will be the deciding factors with the judges. Remember you do not have to purchase a copy of the Times-Herald to participate in this game. Step around to the nearest public library and make a tracing or copy of the sketch above and you'll have just as much chance to win as any of the participants. Hurry up. Get your Colorograph ready. It’s your chance to help forget old man depression and have a lot of fun doing it. and Nancy Carroll UNUSUAL BUT PRACTICAL CONTEST The sketch shown below illustrates the MAT which is available to the exhibitor or press agent who sells this sure-fire gag to his local paper. This isn’t the usual run of contest ...it IS practical, and: has been run (on other personalities) by some of the foremost papers in the country. A similar contest was planted in New York with the Brooklyn Section of the N. Y. Journal on Rudy Vallee; it has been run by the Toledo Blade on a master of ceremonies; and both papers will testify that it was a good circulation builder with terrific reader interest. If you promote prizes and offer passes as consolation prizes, there is no reason why a paper should turn it down because it is the type of contest in which readers of all ages can participate. Not only is it practical for readers of all ages, but it will also attract readers of both sexes. When contestants send in their answers you’ll be surprised at the originality and diversity of materials they use. Capitalize on this also by obtaining window displays in department stores and using these for lobby displays. Nine chances out of ten the newspaper will want to run a photograph of the thousands of answers to prove the drawing power the paper has. At all events this is REAL merchandise which you CAN sell your paper if you go after it. This department will appreciate tear sheets from you as soon as the gag is planted. Read the publicity stories carefully so that the whole idea is planted with you. Cut No.17 Cut 45c Mat 15¢ HELP US TO HELP YOU BY SENDING US YOUR CAMPAIGN Exhibitors are urged to send us their campaigns in order that we may be able to pass along the many splendid ideas put into execution on every picture. Exceptional examples of real showmanship will be passed along, not only to other exhibitors, but also to the Trade Papers for publica tion and comment. Right now, the industry is inneed of the closest sort of co-opera tion between producers and exhibitors. trying to help the other. Let’s all pull together, each Never before has the motion picture business been in greater need of real worthwhile ideas. By pulling together — by inter-changing ex ploitation ideas, exhibitors and producers will be bound to derive much mutual benefit. Address Your Campaign and Your Suggestions and Ideas to Director of Exploitation, WARNER BROS. PICTURES, Inc. 321 West 44th Street, N. Y. PUBLICITY STORY No. 3 For Colorograph Contest Times-Herald Readers Showing Rare Ingenuity In Colorograph Contest Yowre Right Dallas! Colorographs ARE a lot of fun! And that isn’t the half of it! Besides being fun and instructive the clever players will win (insert prizes pronioted locally by the theatre) which will be awarded next ............. (insert date that winners will be announced) by the Times-Herald, We’ve had as much fun ag you have, and from the looks of the hundreds of novel answers which have been pouring into the office of the Colorograph Editor, the competition is pretty keen. But that doesn’t mean that it is too late for you to join the happy rank of the colorographists. Look at the outlined sketch to the left which show pretty Nancy Carroll in the arms of adventurous and handsome Douglas Fairbanks, Jr., as they will appear in their newest starring picture “Scarlet Dawn” which opens at the. 4 Se Theatre ........ o All you have to do is to color the sketch in the most novel and original fashion you can think of, and you may be one of the fortunate winners. Some colorographists have already sent in their answers, and you may believe us Dallasites are certainly original, Remember, all answers must be addressed to the Colorograph Editor, Times-Herald, and your answer must be post-marked not later than (insert contest closing date). Organlogue Stunt If you use an organist, get him to play a medley of Russian songs as a regular feature of his program. He should start doing this at least a week in advance of the picture’s opening with a slide flashed on the sereen calling attention to ‘*Searlet Dawn.’’ PUBLICITY STORY Plant With Your Local Paper Strand Organist Plays Special Request Recital Eva Siegel, organist at the Fine Arts Theatre, whose recitals have become one of the most important features of each program, has added a novel and interesting repertory to this week’s bill. Miss Siegel will introduce the picture of the week, “Scarlet Dawn,” in which Douglas Fairbanks, Jr. is starred with Nancy Carroll and Lilyan Tashman, with a series of popular Russian songs. Among the beautiful songs of Russia, Miss Siegel will play for Fine Arts patrons this week are: Otchi Chornyi (Black Eyes), Two Guitars, The Volga Boatman, Marche Slav, and others. She will also play any request numbers patrons desire. The Russian music played by Miss Siegel has come into national prominence lately as a result of the radio’s popularizing of the foreign country’s airs. Fine Arts patrons will find the organ presentation highly interesting from an artistic and entertaining standpoint. Remember to send your requests in to Miss Siegel the day before you want her to play them. Page Thirteen