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HELP BLAST AWAY OUR SECRET ENEMIES ...YOUR CUE FOR ACTION!
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WARNER BROS: Timely Thrill-Hit! with CRAIG STEVENS FAYE EMERSON
JOHN RIDGELY * CHARLES LANG * ROBERT WARWICK Directed by BEN STOLOFF + Screen Play by Raymond L. Schrock.
SALUTE TO OUR HEROES MONTH
BUY A WAR BOND AT THIS THEATRE AND HONOR EVERY MOTHER'S SON IN SERVICE!
Mat 103 5% inches (72 lines)—15¢
TWO ADS ON ONE MAT
Mat. 104—15¢
A WARNER BROS. HIT CRAIG STEVENS FAYE EMERSON JOHN RIDGELY * CHARLES LANG * ROBERT WARWICK
Directed by BEN STOLOFF Screen Play by Raymond L. Schrock meta Pad TO OUR HEROES a ans
BUY A WAR BOND AT THIS THEATRE HONOR EVERY MOTHER'S SON IN SERVICE!
A WARNER BROS. HIT CRAIG STEVENS FAYE EMERSON JOHN RIDGELY * CHARLES LANG * ROBERT WARWICK
Directed by BEN STOLOFF Screen Play by Raymond L. Schrock
SALUTE TO OUR HEROES be A
BUY A WAR BOND AT THIS THEATRE HONOR EVERY MOTHER'S SON IN SERVICE
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Table Cards in All Restaurants
Ad mat 204 (see opposite page) makes a perfect A card for tables in restaurants, cafes, night clubs, social clubs and ballrooms
. Wherever large groups congregate — and talk! Most eating places will eagerly cooperate in bringing your playdate notice to the attention of their guests because it gives dramatic warning against aiding the enemy with loose talk.
"See Headline Display
Paste a montage of newspaper clippings telling of G-Men round-ups of enemy agents on a 40" x 60" board and over it spot the following scene stills and ''see" copy:
Banner line: THE INSIDE STORY... SEE AMERICA'S SECRET AGENTS SMASH OUR SECRET ENEMIES!
SEE the hidden "column" of the enemy at work! (Still 21)
SEE the enemy exposed in their own secret lair! (Still 19)
SEE why this lovely face hid an enemy heart! (Still 20F)
SEE THE WHOLE EXCITING STORY IN "SECRET ENEMIES" Stills indicated are available in your Vitagraph Exchange set.
TRAILER — Swell For Screen or Lobby!
Warner's production trailer is geared to get 'em in with every frame of its exciting action! Also make a “home recording" of the following narration taken right from the trailer and play it on your lobby p.a. system:
"The battle is on as America's counterespionage agents swing into action against the vicious band of spies and saboteurs operating within our borders. Secret enemies who stop at nothing ... murder and violence carried out under orders from abroad. How this attack on the home front is being blasted is now told in Warner Bros.’ motion picture, ‘Secret Enemies.’ See it at this theatre ... starting Friday.”
Book the Trailer Today at Your Vitagraph Exchange !
ss ear SR oe ae WN POPC Se i SRS SS
PHONE BALLY: Place aman on the telephone to call all the neighbors. He says: "This is a warning . . . Look out for ‘Secret Enemies.’ If you want the thrill of a lifetime
. see Warner Bros.’ timely thrill-hit, "Secret Enemies,’ starting at the Strand Theatre tomorrow."
Mats for Herald And Package Insert
Ad mat 102 (see opposite page) is ideal for a teaser herald and package insert. Its small size alone will invite curiosity. Print a quantity locally for insertion in program mail at least two weeks in advance as a teaser build-up. Also get merchant cooperation to spread this message by having them insert in every package. For regulation herald, use ad mat 202, printed on colored news stock.
Teaser Display In Lobby
Prepare a shadow box arrangement as shown below. Outside frame is blow-up of ad mat 102, with title omitted. Cut holes where indicated so that patrons can peek through. Fill shadow box with red light and against back of box, inside, place the onesheet, as shown.
nc! \ Secre rt ets ats smash our? 2
FOR THE KIDS...
Print a quantity of 6" x 4" cards locally with copy as suggested below for distribution at schools, playgrounds and in lobby.
pie THIS SPY!
Message: Sabotage! ... in seers secret message they send . til Uncle Sam’‘s WATCH G-Men track down ‘and crack down
2 Te epee ENEMIES” FOR
See it starting Friday — Strand SPIES
Secret message is written in American Morse Code
DIRECT MAIL: Suggest to local patriotic organizations that they insert a card in mailings to their memberships, like this:
HELP AMERICA FIGHT ITS “SECRET ENEMIES”
Don’t Talk! A Slip of the Lip May Cost a Ship! SEE SECRE! ENEMIES.
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