She Couldnt Say No (Warner Bros.) (1940)

EXPLOITATION DOING A TEASER CAMPAIGN? The title is a natural for a teaser campaign. Here’s how to use it. Print these cards and distribute them in your lobby, on the street, or by direct mail in the two weeks preceding your showing. WHY was it that SHE COULDN’T SAY NO? Certainly not because she stuttered! Find out at the Strand Theatre on (date). WHY was it that SHE COULDN’T SAY NO? She could certainly speak her mind! Find out at the Strand Theatre on (date). WHY was it that SHE COULDN’T SAY NO? She had never found it difficult before! Find out at the Strand Theatre on (date). WHY was it that SHE COULDN'T SAY NO? She found it easy enough to say yes! Find out at the Strand Theatre on (date). PLAY UP THESE FOR LOCAL TIE-IN This is a picture about lawyers. Reach them — and law students too — this way: Send an inquiring reporter around to the various lawyers in town to interview them on the subject of ‘‘The funniest case you ever took.” Arrange with your local paper to follow up these interviews and print the most entertaining as feature stories. Work with your local paper to find out and report the life story of local successful women lawyers as a women’s page feature. Play up the conflict between career and marriage wherever it is apparent, to tie in with the plot of the picture. STREET BALLYS FOR YOUR ACTION Have a woman walk through the shopping district, her arms piled high with wrapped parcels. A sign pinned to the parcels reads ‘The stores found out that she couldn’t say no.’ Sign on her back reads: “‘Hurry, everybody... don’t miss ‘She Couldn’t Say No,’ the hilarious comedy at the Strand Theatre.” ; Find an old couple, dress them up as bride and groom and send them around with the woman wearing this sign. ‘‘He’s been after me to marry him for twenty years, and I had to say yes after he took me to see ‘She Couldn’t Say No’ at the Strand.”’ TWO DEALER TIE-UPS Sell your florist, confectioner, and gift dealer on the idea of using the title for a window headline. Headline might read: ‘Youll find that ‘She Couldn’t Say No’ after you have sent her some flowers from (florist’s name) .” Still SN 21 in the exchange set shows Cliff ‘‘Ukelele Ike’? Edwards playing the uke for the assembled company. Use it to tie up with music stores and instrument shops. Copy might read: ‘‘Come in and see our selection of guitars and ukeleles; and don’t miss seeing ‘She Couldn’t Say No’ at the Strand Theatre.” PUT THESE LOBBY STUNTS TO WORK Rig up a P.A. system out front and pick up the laughs from inside the theatre. Break in at intervals with this announcement, given by one of your ushers. ‘‘They’re. laughing inside because they know why ‘She Couldn’t Say No.’ Find out for yourself. You'll laugh till you’re weak at this hilarious comedy.”’ For a simple animated lobby display, cut the figures out of the one sheet poster and mount. “Eve Arden’s head is mounted separately on a pivot. It is connected to a small motor and belt so that the action of the motor makes her head nod up and down as if she were saying yes. Picture title and star names are mounted below. THREE FOR THE LOVELORN How to use the ‘Lonelyhearts’ column of your local paper for your exploitation shots. Spot this advice-to-the-lovelorn ad on the classified page of your paper: ADVICE TO THE LOVELORN Won’t she say yes? Then take her to see ‘She Couldn't Say No” at the Strand Theatre. It’ll work wonders! Work with the editor of your paper to run a ‘‘Why She Couldn’t Say No” contest in the ‘‘Lonelyhearts” column. Readers are asked to send in tales of interesting or unusual situations in which the girl couldn’t say no. For every item that is printed in the column, tickets are awarded. Run ad underliners on the page which carries the ‘‘Lonelyhearts”? column. PRINT YOUR HERALD FROM THIS AD What a spot... || when a gal_ || tries to play hard to get... and finds that the guy isn’t playing! with ROGER PRYOR EVE ARDEN She didn't , CLEM BEVANS ~ VERA LEWIS have to sa anything to him! Directed by WILLIAM CLEMENS A WARNER BROS.-First Nat'l Picture Screen Play by Earl Baldwin & Charles Grayson + From the Play by Benj. M. Kaye Vitagroph, Inc. Mat 204—5%% inches x 2 columns (148 lines) —30c Country of origin U.S.A. Copyright 1940 Vitagraph, Inc. License to reproduce with copyright notice granted newspapers, magazines and other periodicals.