She Had to Say Yes (Warner Bros.) (1933)

ADVANCE PUBLICITY your 1st story “She Had to Say Yes” Lays Bare Practice of Customers’ Girls The movies lay bare another racket in “She Had To Say Yes,” a First National production which eomes to the Theatre day engagement. This picture with its all-star cast headed by Loretta Young, Lyle Talbot, Regis Toomey and Winnie Lightner, reveals the adventures of “customers’ girls,” which is always a pretty, though lightly principled lure used by certain firms of big business to extract orders from out-of-town buyers. Loretta Young plays a secretary to Regis Toomey, an enterprising young salesman for a large concern, who is her sweetheart as well as her boss. Toomey scoops competing houses when he hits upon the scheme of allowing his attractive office girls to entertain the visiting buyers rather than the professional “eustomers’ girls, who have outlined their freshness. Loretta finally persuades her fiance to let her work this racket too, in order that her commissions can swell their mutual treasury, and thereby hasten their wedding date. But when her prospective buyer turns out to be handsome Lyle Talbot, instead of a puffy middle-aged merchant out for a spree, complications develop. What happens from this point on is what makes “She Had To Say Yes” one of the most entertaining pictures to be shown here in many months. It lays bare what nice girls who find it hard to say “no” ers say “yes” on an order blank. This sparkling bit of a screenfare brings back an old favorite in Winnie Lightner, one of the best comediennes in pictures, and presents a new-comer in Suzanne Kilborn, who is destined to become as popular on the screen as she has been on the stage.. The inimitable Winnie Lightner, with her wiseeracking manner, amply provides the laughs, while Suzanne Kilborn offers something new as a homewrecking menace. John Francis Larkin, who knows New York better than a Times Square cop, authored the story, which was treated for the screen by Rian James and Don Mullaly. Busby Berkeley and George Amy co-directed “She Had To Say Yes,” and turned in a fine job, maintaining a breezy tempo throughout. Makes Bow as Hero When Warner Bros. saw Lyle Talbot in a stage play they decided that his was the personality to play movie villain roles. In “She Had To Say Yes,” coming to the Strand Friday, he plays a sympathetic role for the first time, and from reports, his versatility shows to great advantage. Loretta Young plays the feminine lead. Cut No.8 Cut rsc Mat 5c Two In 5--Star Cast | your 2nd story | Loretta Young Heads Cast of 5 Stars in “She Had To Say Yes,” a First National picture which opens at the SS og Ces See os theatre on 5o a ae He » carries a five star cast as well as several excellent featured players. Loretta Young, who has the leading feminine role, has been playing stellar parts for some time, notably in« “Life {-Begins,’=i “Play. Girl,” “They Call It Sin” and “Week End Marriage.” While Lyle Talbot plays his first leading role for First National, he has been starred on the stage and played the lead in “No More Orchids.” Up to the present picture he has been cast as the First National studios in heavy roles, in such pictures as “Twenty Thousand Years in Sing Sing,” “Three on a Match,” “The Life of Jimmy Dolan,” and others. Regis Toomey who has a secondary lead a'most as important as Talbot’s part, is well known for stellar and leading roles, playing in “Graft,” “Touchdown” and “24 Hours” among others. The picture sees the return to the screen of Winnie Lightner after a year’s absence in stage work. She will be remembered for her work in “Gold Dust Gertie,’ “Gold Diggers of Broadway,” “The Life of the Party” and many other productions. Suzanne Kilborn, famous on the stage, makes her bow in pictures as a blonde vamp in “She Had To Say Yes,” finally following her noted husband, Chester Morris, to the screen. Others in the cast include such notable players as Hugh Herbert, Joe Cawthorne, Ferdinand Gottschalk, Helen Ware and Harold Waldridge. . The screen play by Rian James and Don Mullaly is based on an original story by John Francis Larkin and treats of a new type of gold diggers who are known as “customers’ girls.’ They are chosen for their beauty and willingness to “yes” out-of-town buyers into signing profitable contracts for the firm, in this case a dress house. The picture was directed by Busby Berkeley, the famvus musical comedy director, who directed “42nd Street,” and “Gold Diggers of 1933.” George Amy was co-director with | pore Loretta Young and Lyle Talbot have the featured roles in “She Had To Say Yes,” new Warner Bros. film coming to the Strand Friday. Regis Toomey, Winnie Lightner and Hugh Herbert are also included in the cast. Cut No. 3 Cut 30c Mat roc | your 3rd story | Lyle Talbot Reforms; Quits “Heavy” Roles _for Romantic Loade Lyle Talbot. has reformed, pictorially speaking. Or perhaps it is more accurate to state that First National has reformed him, At any rate he is not playing criminal roles or “heavies” any more. The company has put him into straight leads. His first leading role for First National is opposite Loretta Young in “She Had To Say Yes,” a picture which comes to the Theatre on Lyle went to Holly wood just a year ago. Hej was signed u ey with Fairbanks, in “Love Is a Racket.” Since then he hasg played in nine? pictures for his” company, each part being increasingly more important, but all in the heavy line, until his present role. Because of his splendid work in “She Had to Say Yes,” Warner Bros.-First National production executives cast him for the male lead opposite Kay Francis in “Mary Stevens, M.D.,” one of their biggest pictures of the year which will be released at an early date. Although he has the heroic lead in “She Had To Say Yes,” he is not entirely above being a little naughty in his present role when he comes to New York as the big buyer of a Western concern and acts the playboy with the “customers’ girls,” used by the dress house to entertain the buyers in the life of landing their business. Loretta Young is the “customers’ girl” assigned to Talbot. The story, written by John Francis Larkin, deals with a new type of gold digger who is supposed to say “yes” to the customer and under no circumstance offend him. It was adapted to the screen by Rian James and Don Mullaly and directed by Busby Berkeley and George Amy who directed the dance numbers in “42nd Street” and “Gold LYLE TALBOT Cut No. 2 Cut r5c Mat 5c Berkeley on “She Had To Say Yes.”, Diggers of 1933,” | your Ath story | “She Had to Say Yes” Exposes Astounding Customer Girl Racket An astounding phase of big business, otherwise entirely legitimate, is revealed in a highly amusing and yet startling picture, “She Had To Say Yes,” produced by First National with Loretta Young as the chief “yes” girl, and coming to the theatre on This is the employment of what are known as “customers’ girls” to act as a lure to out-of-town buyers and induce them to sign big orders. The use of customers’ girls is probably as old as business itself, and much more widely practised than is generally supposed, yet until now very little has been said about it. It would not do for a firm to let it leak out that their buyers were being entertained by pretty and fascinating girls. Reputations of important business men might be ruined, or wives quietly settled at home while their husbands are on a buying spree in New York might learn the facts and resort to the divorce courts. The story of “She Had To Say Yes” by John Francis Larkin is based on actual fact, and deals with a new angle of the age old game, in which the firm represented makes use of its own secretaries and stenographers as “customers’ girls.” It is their business to spend the evening with out-of-town buyers who are looking for entertainment as well as the purchase of goods. “Customers’ girls” receive bonuses for all orders their firm lands through their coquettish efforts. The picture is gay and entertainimg —toce.bigh—dogenp rithotreng dramatic moments in the girls’ midnight frolics with none too scrupulous escorts. There is a notable cast playing in support of Miss Young, which includes Lyle Talbot, Regis Toomey, Winnie Lightner, Hugh Herbert and Joe Cawthorne. The screen play is by Rian James and James Mullaly and the direetion by Lloyd Bacon. your 5th story Winnie Lightner Back in Films After Year’s Tour in Vaudeville After a year’s absence during which she toured .the vaudeville stages, Winnie Lightner returns to the screen in the First National picture, “She Had To Say Yes,” which COMOS=t0--tHG eres se hs ees Theatre next But is a far different Winnie from the Winnie who last appeared in “Play Girl.” Red headed, svelte as to figure, smart cracking, and possessed of the most beautiful pair of legs imaginable— that was the Winnie Lightner her fans formerly knew. Smart cracking she is still, and hei legs have changed not one iota, but her hair is now its own natural brown, and her figure a litt’e more plump. Winnie has decided to Je: nature take its course. “After all, ’m a_enmedienne,” she says in explansti.r “and } think T’ll be just as ‘siany — may be even funnier-when I’m my own natural self.” It was as a fat girl that she first made her big hit in pictures, in “Gold Diggers of Broadway.” In her new picture, as in her last, “Play Girl,” Winnie is featured with Loretta Young, while others in the east include Lyle Talbot. Regis Toomey, Hugh Herbert, Suzanne Kilborn and Joseph Cawthorne. A new directorial team, Busby Berkeley and George Amy, are responsible for the production. The picture, which deals with a new type of gold digger in the form of “customers’ girls” used by dress houses to induce out-of-town buyers to | your Oth story | 14 Beauties Comprise Secretarial Staff in “She Had to Say Yes” The most beautiful staff of stenographers ever assembled under one roof appear with Loretta Young in the® First National picture, “She Had To Say Yes,” which comes to the Theatre on Ce ee ? Loretta Young’s loveliness’ needs no introduction to America’s motion picture fans. Around Miss Young, in the busy cloak-and-suit emporium of Glass & Company, are grouped the starlets of the Warner Bros.-First National stock company — every girl picked for her beauty, charm and personality, after measuring up to standards as severe and inflexible as those of the late Florenz Ziegfeld. The girls who were selected for the stock company from 5,000 applicants include’ Maxine Cantway, Edna Callahan, Lynn Browning, Helen Mann, Pat Wing, Ann Hovey, Jayne Shadduck, Margaret LaMarr, Toby Wing, Loretta Andrews, Barbara Rogers, Renee Whitney, Donna Roberts and Geraine Greer. There is also the piquant, irrepressible sauciness of Winnie Lightner, who plays the role of Loretta’s best. friend, and the dazzling blonde pulchritude of Suzanne Kilborn, who is in real life Mrs. Chester Morris. In “She Had To Say Yes,” Kilborn is the cause of all the heartaches and grief between Miss Young and Regis Toomey. These beautiful secretaries play the roles of customers’ girls for a cloak and suit company in a lively and entertaining story of the play: time hours of buyers on a trip to New York. Among other principal players in the cast are: Lyle Talbot, Hugh Herbert, Joe Cawthorne, Ferdinand Gottschalk, Helen Ware and Harold Waldridge. Busby Berkeley and George Amy directed the productien, which is based on an original story by John Francis Larkin and adapted by Rian James and Don Mullaly. Returns to Films WINNIE LIGHTNER, missing from the movies for almost two years, returns once more in a leading role in “She Had To Say Yes,” a new Warner Bros. film due at the Strand Friday. She is one of the picture’s five star cast—Loretta Young, Lyle Talbot, Regis Toomey and Hugh Herbert are the other prominent : players. Cut No.5 Cut15c Mat 5c place large orders, is based on an original story by John Francis Larkin and adapted by Rian James and Don Mullaly. = Page Seven