Shipmates Forever (Warner Bros.) (1935)

EXPLOITATION ay Contest With A New Twist! (3rd Day) First “‘Shipmates Forever” Contest Prizes Awarded Attention Movie Fans! Here are the first winners. You’ve sent in enough names for a whole city of Dick Powell houses, and the judges have had a lot of difficulty picking out the ten best ones which will win the prizes. But the judging has been finished for the first day’s contest, and the ten readers who will each receive two tickets to LAT eeenareneer eee Dy cerry Theatre to see Powell, Ruby Keeler and an all star cast in the Cosmopolitan Production “Shipmates Forever” OND eis sees are: (Insert Names of Winners) The names of the winners and their suggestions will be forwarded by the management of the ener Theatre to the main offices of First National Pictures in New York, and the winners will also receive a personal letter and an autographed photograph from Dick Powell. Winners of the Ruby Keeler contest will be announced tomorrow. Now here’s another problem for movie fans to solve. This time it is to assist Ross Alexander, who also has an important role in “Shipmates Forever,” which Opensaats the. |. ate Theatre Ollie sc agente Alexander has a farm outside of Hollywood on which he raises chickens, dogs and goats among other things. Recently he acquired a new pair of goats but he has used up his stock of names. Naturally, he don’t want to call them “Billy” or “Nanny.” So he too is asking for help. All you need do, to win two tickets 10-GhOs re aes Theatre to see “Shipmates Forever,” which is based on life at the U. S. Naval Academy, is to submit a pair of names for his pair of goats. Send the names to the “Shipmates Forever” Contest EdiGorsotsthe-wexg ccc ores (newspaper): Before -2. 6/6. s 0. : Each of the ten contestants submitting the best names will receive two tickets to the ......... Z ce ae Theatre. Tomorrow the problem of the famous song writing team of Warren and Dubin will be published. (4th Day Contest) Famous Song Writing Team Is Seeking A New Title (4th Day Publicity) Theatre Tickets If You Suggest Title For Song Can you suggest a name for a song? The famous song writing team of Warren & Dubin, who wrote ‘<Shuffle Off to Buffalo,’’ ‘‘I Only Have Eyes for You,’’ ‘‘Page Miss Glory’’ ‘‘Going to Heaven on a Mule’’ and many other hits, have a problem. They wrote the words and music for the three songs Dick Powell sings in the Cosmopolitan Producetion, ‘‘Shipmates Forever,’’ which comes to the .........0..00. Theatre Os a eee a eS » and are now at work on the lyrics and music for a new picture. They believe that one of the most important factors in making a song hit is the right title, so they want suggestions. If you can think of the name of a song — and everyone has thought of a song title — send it to the ‘‘Shipmates Forever’’ Contest Editor of the ................ (newspaper) before .......0...0.. The contestants submitting the ten best title suggestions will each receive two tickets to the .............. Theatre to see Dick Powell and Ruby Keeler in ‘‘Shipmates Forever,’’ which does for the Naval Academy at Annapolis what their other co-starring picture, ‘‘ Flirtation Walk,’’ did for West Point. Winners in the contest for names for Ruby Keeler’s dog are: (Add names of winners of 2nd Day Contest) Tomorrow the last problem, that of director Frank Borzage, will be published. (Last Day) Last Chance to Aid Stars And Win Theatre Tickets Here’s your last chance to win free tickets to the ese Theatre to see Dick Powell and Ruby Keeler in their greatest co-starring picture, ‘‘Shipmates Forever,’’ a Cosmopolitan Production, based on life at the U. S. Naval Academy and in which, in addition to a big all star cast, more than 2,000 cadets, officers and men of the Naval Academy and the Pacific Fleet participate. The accompanying photograph shows Frank Borzage, (center) the producer of “Shipmates Forever” and its companion service picture “Flirtation Walk” holding a conference with Dick Powell (right) and Ross Alexander. According to the cameraman, they were discussing the name of the picture “Shipmates Forever” and wondering whether another title might not have been better. “We'll let. the fans decide” said Borzage. So here’s an opportunity for ten fans to win free tickets to CNG ee iy een eso Theatre to see this stirring comedy drama WE a Sapa The contest ends on ...........00.... (date) so send in your. suggestions to the “Shipmates Forever” Contest Editor of the sip ices omea teers (newspaper) before Those who won tickets for naming Ross Alexander’s goats are: : (Insert names of 3rd day winners) Names of winners of yesterday’s contest as well as todav’s will be published as soon as the judges hand down their decisions. A Word On Warner Contests Following are a number of statistics — in cold, black type — on the receptions accorded Warner contests in the past... designed to convince any doubting exhibs and hard-boiled editors on the value of the contests. Last year we had a clipping bureau follow up the six-day contest on “Sweet Music.” They submitted: 87 newspapers that used the contest — and that isn’t counting those they missed. The contest on “Go Into Your Dance” was used all over the country, and the one on “Flirtation Walk” was so successtul, we actually received exhib fan mail on it. Just last week we receiveda letter from Allen Glenn, a district manager down South who told of a paper that used one of our contests for a new reader interest high. Paper received over 3000 answers daily. He ends his letter with . . . “for God's sake, keep shooting these contests at us, ‘cause the papers take ‘em as fast as we get ‘em.” That's just an idea of how these contests have gone over in the past — which is all we started out to say in the first place. And remember, we're not trying to sell you — but to tell you. Page Five