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I.
How To Plan A ‘Navy Day
October 28th is Navy Day. If you’re playing the picture around this date, you'll want to tie up with the celebrations. Like any of these suggestions?
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Sea Scouts, ROTC units and sailors march to theatre with bands playing and banners plugging day and picture.
Approach dance orchestras in night clubs and on air to see if they'll dedicate songs from picture to Navy Day.
By speaking to Mayor, Chamber of Commerce, and editors, you might
get the whole town interested in Navy Day celebrations that'll tie up with film. ,
No need to advise you to dedicate performance to Navy. Ushers can wear sailor hats with imprint, and you might pass out a few of the hats to youngsters.
First 20 sailors and their girls who come to box office on Navy Day can be admitted free.
You might be able to promote samples of tobacco or candy to be given to sailors who see your show on Navy Day.
At football games, a Navy Day parade between halves, with school bands playing navy songs and songs from picture.
You might get airport to co-operate on air stunts. You tie in with programs and announcements at theatre. They plug show over P. A. system at field.
Lobby contest on famous naval heroes or on types of ships used in Navy.
Navy Day might be a good day to plant your co-op ad on Navy Blue clothing.
Need we suggest that you'll get a nice street bally by fixing up truck as a ship, letting it drive around with music playing and a couple pretty gals looking over the sides.
If schools have Navy Day talks or celebrations, try getting in a plug for your show.
If playdate comes too much before or after, you might organize your own Navy or Annapolis Day, working it out somewhat along the same lines.
AD SECTION IS INSERTED IN THIS BOOK ON SPECIAL COATED STOCK
Dedicating Film To Navy
This film was dedicated to the U. S. Naval Academy at Annapolis. Following ideas might be used to promote the dedication angle:
1. Build a plaque for lobby, surrounded with stills of the cadets, and copy telling that film was dedicated to Naval Academy.
2. Notice on bulletin boards of all naval organizations, advising of the dedication.
3. Publicity story to papers.
If there are any prominent lads in town who are now at or are graduates of the Naval Academy, a variation on this stunt would be to dedicate film to them—inviting their families, the mayor and prominent officials.
FREE RADIO SKETCH
Twelve minutes of comedy, action and music from film plus three minutes at beginning and end for picture plug. If you can use it, write Campaign Plan Editor, 321 West 44th Street, N. Y. C., and we'll send you a mimeographed copy for each member of the cast.
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Page Twelve
The Words And Music... In The Dick Powell Song Book
The folios of song hits made famous by Dick Powell received so much attention that Witmarks are publishing a new folio concurrently with re
lease of this film.
The issue will again be called MORE POWELL TO YOU, and will contain the song hits from his
many pictures along with scenes from these
The folio will be on sale in all music stores. Special window cards are available, which, together with your other material and stills provides added dealer incentive for ‘Shipmates Forever’ coun
ter and window displays.