Show Girl in Hollywood (Warner Bros.) (1930)

§ _ There Is An Alice White Tie-up That Can Be Effectively Used In Your Town. Grossett and Dunlap, Publishers have put out a special photoplay edition of J. P. McEvoy’s famous novel “Hollywood Girl” upon which the picture is based. This edition is illustrated profusely with scenes from the photoplay and is encased in a beautiful colored jacket tying in the book with the screen version. The above publishers are anxious to co-operate to the fuilest extent in every situation where “Show Girl in Hollywood” is booked and immediately upon notification of your booking, they see that their dealers in your city are stocked up with this special photoplay edition and urge them to put on a special campaign for this book and make a co-operative window display in each instance. GROSSET AND DUNLAP PUBLISH SPECIAL PHOTOPLAY EDITION Grossett and Dunlap supply their dealers with extra jackets and streamers, ete., for this purpose. Canvas every book dealer in your locality and see that they are supplied with whatever supplementary window trim from the photoplay they desire. Give each in addition a special hand-lettered tieup card upon which is mounted one or more stills from the picture. And don’t forget that these photoplay editions are ideal for prizes in any contest you might run in your newspaper or elsewhere, and also that the book jackets mounted in your lobby frames make an attention arresting display. Notify Mr. Sam’l Jenkins, ¢/o Grossett and Dunlap, 1140 Broadway, New York and you can be assured of 100 percent co-operation. BANNERS! ALICE WHITE Show Girlin Hollywood PEPPY! AND HOW! MUSIC -COLORROMANCE oe Son A FIRST (yc VITAPHONE NATIONAL &Seie HIT 2 © & @ a) — 9002<rroOLz @ PENNANTS LARGE BANNER PENNANTS! Exhibitors Order Direct From Morris Lieberman 690 i‘ighth Ave., New York. Shipping Charge Extra |HOLLYWOOD| PEP ~ROMANCE COLOR —MUSIC MARQUEE BANNER In two beautiful colors. Eyeletted for marquee suspension. Heavy canvas with special fringe. Size 24 in. x 33 in. Reads on both sides. $2.75 each. $30 per doz. Show Girl Dance School 16 fr = 15 f French bine background with yellow letPrice $25. Felt. Supplied in assortment of six colors. $2.50 $20. per 100. Bally Stunt Tieup tering. each. per doz. rete, While this exploitation feature is not new, yet it is admirably adapted to this picture as it sells the Show Girl angle. Select the 24 sheet stand location that greets the gaze of the greatest number of passers-| tional studios. This has set a new Marquee Bact Hf by, preferably built on a low build-| era of dance instruction in HollySHOW GIRL HOLLYWOOD ing in plain view of converging| wood and similar courses have been Stacattos streets in a traffic congested section of town. Have your printer turn out a topsheet streamer reading “SHOW GIRL IN HOLLYWOOD” which your regular billposter can put up on a board blanked in white. At regular intervals during each day for a week previous to picture en gagement have four to eight attrac~~tive giris in typical show-girl attire take up positions in front of billboard wth paste and brushes and post a series of bold typed one and two sheets until entire blank space of stand is covered. These overlay posters should each bear a separate word or phrase covering a selling angle of the photoplay in different colored ink. Have them read— TECHNICOLOR — WITH PEPPY ALICE WHITE — HEAR AMERICA’S GIRL FRIEND SING — A GRAND ARRAY OF HIT SONGS — RED HOT ROMANCE — HILARIOUS COMEDY — ete. When the board is covered the girls should pose for a while and then blank out their posting work with white blanks and hang up a large card announcing — “WE WILL BE BACK AT (Time Of Next Posting).” The title obviously suggests a “movie” atmosphere in your lobby. Rent or borrow if possible an array of spots and sun-ares and range them so the light converges on a suitably situated corner or jog in your lobby where a miniature movie set is placed. Have your artist make cutout figures to represent Alice White, a director and camera-man and set in appropriate positions with a movie camera included in set and a “mike” hanging down from eeiling. The expense attached with this * unusual display will be more than compensated by the traffic stopping interest it will create. Trailer There is an exceptionally powerful color all-talking, and _ singing trailer on “Show Girl in Hollywood” at your local Vitaphone exchange. Get it now and show it until your play date. In this unusual trailer Alice White sells herself as never before. First National’s all-talking impressive advertising assets are at your command. The modern show girl above all else must be dancer of no mean ability. This is especially true of the show girls required by First Na included by the up-to-date dancing schools This furnishes you with a wonderful opportunity for splendid cooperation from your leading school of dance instruction. This can be handled through the medium of a contest with the_2aqneration-of peer deen rene” paper or a campaign directed at all public dance-halls, dancing classes, hotel dances or music is played. everywhere. angle wherever dance The idea is to offer as prizes one or more stage dancing courses (ostensibly donated by Alice White) that will equip the winner to qualify as a SHOW GIRL IN HOLLYWOOD. This can be handled through coupon drawings or a_ straight popularity contest. Another angle is to hold a dancing contest upon your stage and the winners or winner to be awarded the free tuition. No matter through what channel you handle this exploitation feature, play it up on your screen, in your lobby, with mailing lists and throw aways. Show Girl Contest This stunt has a direct tieup with the picture and can be advertised and ballied in any number of ways. It also gives you a chance to tie up with local merchants for prizes and in fact you can offer each important store the opportunity to enter a candidate. Offer cash prizes as well and if your newspaper will not handle this contest, carry details in ads., on your screen and through mailing and throwaway distribution. Display photos of all applicants in lobby and have your committee of judges comprise a beauty specialist, physical culture expert and some prominent local personage. The contest should be heralded “WHO IS (oeal city) TYPICAL SHOW GIRL IN HOLLYWOOD.” Hold contest on stage of theatre and if you want audience to decide winners instead of a special committee, you can handle same in that way as well. Another angle is to confine the contest to the most beautiful legs. Have the contestants walk behind the curtain that is lifted about 36 inches from the floor. Each girl can carry a number in her hand which can hang down in view of audience and they can vote by writing the number they choose on slips which are passed out by ushers or handed patrons at door. material is IMPORTANT—The above special accessories should in no instance be ordered from any First National exchange, as same are not carried in their stock but must be ordered direct from manufacturers. { Us a THE REAL HOLLYWOOD LOW. DOWN FROM AMERICA’S GIRL FRIEND Soru Alice WHITE AS A REY) BOCINE-MAMA |. ‘rA=0 = eras } emmy \ DOUBLE EXPOSURE FILM SHOW GIRLS AND HOLLYWOOD ‘y INTRIGUING ROMANCE OF AMERICA’S GIRL FRIEND IN SONG, DANCE & COLOR WAKE UP IN THE HOLLYWOOD YOU’VE DREAMED ABOUT w00S<rrorz Street _ Bally extra. Here is a stunt that involves a attention arrester bound to bring box-office results, showtime hours and have same cover entire city all during run of “Show Girl in Hollywood.” Copy is given here for banners to cover sides, rear and above windshield. Passengers that might be picked up, deliver direct to your theatre. JOIN AMERICA’S GIRL FRIEND. TAKE A FREE TRIP TO HOLLYWOOD HOP RIGHT ON Dixie Dugan. Poster Cut-Outs Poster cut-outs are always one of your most effective mediums of lobby display and window trim. With “Show Girl in Hollywood” this is especially true as the posters on this picture lend themselves admirably for this purpose and are unusually beautiful, colorful and attention arresting. These depicting Alice White in distinctive poses are doubly effective. Neatly executed cut-outs besides supplying your lobby marquee and entrance with exceptional attractiveness, gain entree to situations where tieup window display usually barred. A glance at the last page and you can visualize the possibilities of poster cut-outs in this instance. final clinch! “ea” BALLY WITH BANNERS Above is a sketch of the attention ar resting banner designed for commanding eee PUsttti=~ on theatre front over marquee or across street. Size 5 ft. x 20 ft. At left is sketch of special UPRIGHT banner that can be hung from roof to marquee, parallel with marquee sign, er flat against wall. Size—20 ft. x 5 ft. The extreme value of these splendid exploitation units will be fully appreciated after you have employed the same. EXHIBITORS ORDER DIRECT FROM MORRIS LIEBERMAN, 690 Eighth Ave., New York. Shipping charges PRICES—Single lettered face $25.00. Both sides $45.00. moderate expense but is a sure-fire Color—yYellow on purple. Purple border. Note that these banners are equipped with loops and Rent a bus during | eyelets. Crescent markings in sketch indicate air-holes. CATCHLINES Hollywood turns the spotlight on itself! Love, drama, fun and music in movieland! Alice White’s finest portrayal—the | temperamental A trip to Hollywood and the studios—with Alice White and Jack Mulhall as guides. How to be a movie star taught by Alice White. How to be a talkie star—in one delightful lesson! Hitch your wagon to a movie star and take a trip through Hollywood! Love in the studio! Drama in the casting office! Pathos in the extra ranks! Comedy on the set! Hollywood truth is stranger than fiction! Alice White and Jack Mulhall—the latest thing in lovers! Broadway crashes the gates of Hollywood! See a picture in the making from the first scene to the Page Seven