Side Show (Warner Bros.) (1931)

ant a ‘CIRCUS. BILL IT THAT WAY! USE THESE CIRCUS PENNANTS Fic Akl Give the entire theatre that circus touch. Hang pennants on the marquee, in the lobby, over the box office, in the lounges, everywhere you can possibly find space. Printed on heavy canvas in a variety of brilliant colors, this set of nine pennants cost only $2.50. Order your supply direct from the manufacturer. MORRIS LIBERMAN 690 EIGHTH AVENUE NEW YORK CITY CATCHLINES A real circus for the kids. A thrilling romance for the grownups! : % ** * Clowns, lions, tigers and a whale of a love story! of * Winnie and Charlie are a circus in themselves, but wait till you see them together in SIDE SHOW. New! Different! Novel! The fastest moving talkie you’ve ever seen! What a show! Ed * * Five times as good as any Winnie Lightner picture ever made. Because Winnie has five great parts in one. She’s a hula dancer, spieler, cannibal queen, high diver and blackface comedian. Kids are eating their spinach this week. Mother’s reward is a trip to the Strand to see Winnie Lightner and Charles Butterworth in SIDE SHOW! * x * Tigers, Clowns, Elephants and Lions. Strong men with weak spots ... weak women with strong spots... Fights, thrills, romance! You'll see them all in SIDE SHOW! IMPORTANT Barker Contest The press and public have been yelling for more kid pictures. Here is one of the best you can give them. It is made with the spirit of the circus, yet it has a thrilling romance for the grownups. It is grand, Here is the most unusual contest | wholesome entertainment that is going to build a lot of prestige for your that has ever been suggested for ex-| theatre. The more people that see it the more prestige you will get—so ‘ploiting a picture. Can you imagine | give “Side Show” the most sensational advertising and exploitation campaign the loud-lunged contestants standing | ever put behind a picture. Don’t be afraid to go the limit because Winnie in front of your theatre announcing Lightner is a cireus in herself and coupled with Charles Butterworth you the attraction to a tremendous crowd?| ©22 1™4g1ne the fun. That’s what will happen if you follow these suggestions. * *% % SIDE SHOW makes old men young and young men old. Inspirational! Sensational! Comical! With the greatest laugh team on the screen. Advertise on your screen, in your program, and in any other available roses, the fact that vou wil evel! AY RIRWY CONCEIVABLE CIRCUS NOVELTY! prizes in cash and tickets for the ¥ best spieler in town. All he hag to ts come. bo your theatre-where Here’s the material to exploit the biggest ciryou will have a platform prepared, cus picture you’ve ever played. Order all and do his stuff in typical, circusnovelties direct from the manufacturer:— barker fashion. One by one the contestants will mount the platform and shout: “Lad-e-e-e-s and GentleECONOMY NOVELTY CO. men; Step right up for the big show 239 WEST 39th STREET — the greatest attraction that has NEW YORK CITY ever been presented in your fair city, ete., ete.” Winners should be judged by the applause of the audi-anee. This will insure each con ‘ont hringing down his friends Make it a rule that the spiel must “s entirely on the merits of the —~~show and the acting of the players. It might be well to supply each contestant with a synopsis of the picture in order that he may talk about everyone of its unusual angles. You might have to get a police permit to pull this stunt, but it’s worth allthe trouble that you have to go to. Make sure the platform is properly CUT-OUT CLOWN = SS DANCING CLOWN < >. DE Settee — Size as illustrated, 314 x 6 A new : popular dancing lee a? sour cuzaveriont and have a CIRCUS HAT inches, printed on cardboard figure 30 inches high. Arms, grand finale on the last night of your 3 : P with string at top for hanging legs and body of honeycomb show in which the winners of the preEvery kid will want to wear one. 14 inches on marquees or in lobbies. tissue. Face, hands and feet vious nights compete for the grand high, printed on strong paper in assorted Prices including theatre imof cardboard. Prices are prize. colors, fringe and pom poms printed with red print follow: 100__8c ea. 1000_5c ea. ee only unpanel, bat ink. Prices include theatre imprint. 100 $3 500_______. $6.00 500__6c ea. 3000..414¢ ea. ee ee ee ae 250 $4 1000 $9.50 2c each extra for imprintin over the highlights of the show in 100: $ 4.25 | 1000_____ C16 eee oe era : Pp g a way that paid advertising, newsSAG oe $11.50 3000... $17 per M paper space or any other medium could never accomplish. Lobby Display In keeping with the theme of the picture, prepare the wildest ‘lobby you can think of. Decorate it with flags, banners, pennants, confetti and every other conceivable decoration that will give your theatre: a cireus atmosphere. If you can borrow some monkeys or any other animals from your local pet shop, put them in the lobby. Hire a elown to perform in front of your theatre or in the lobby. If you ean’t get a clown, get a drum-major and have him swing his baton for the entertainment of the patrons. In this press sheet you will find illustrations of several novelties that ean be used to give your lobby a real circus atmosphere. Use them JUMBO PEANU Illustrated in actual size. Made of moulded cardboard, hollow with real peanut inside. Prices include paper band around peanut with imprint. $00 $ 4.50 | 1000_____________. $20 OU oe ee ee $13.00 | 5000__-_-----_$18 per M and any other similar novelties you CLOWN MASK can beg, borrow or steal. BLOW-OUT SNAKES A favorite novelty with the kids. 20 inches long. Whistles when blown out. Prices include theatre Children’s size with eyes, mouth and ears cut out, made of strong, flexible cardboard in two colors. Prices including theatre imprint: AD STILLS 100... =. $ 4.50 | 1000... $20 ooh es ee ee $4.25 SOG et as $11.50 CUT YOUR AD 500 2 $13.00 | 3000 $19 per M BO | Mee heat ee $7.25 | 1000) $18.00 WORK IN HALF ORDER DIRECT FROM ECONOMY NOVELTY CO. 239 W. 39th STREET SET OF TEN—$1.00 NEW YORK CITY Page Three