Side Streets (Warner Bros.) (1934)

TWO PAGES OF COSTLESS PROMOTION! CHARACTER-JUDGING CONTEST! Three newspaper breaks which will be read by every woman in town. Order Mat No. 10—30c. as a unit. Aline MacMahon, popular star of First National’s “Side Streets,” coming to the Strand on : Prizes lf You Gan Read Character In Movie Stars’ Faces Folks say, ‘‘You ecan’t judge a book by its cover !”’ But that doesn’t say you can’t judge a-woman by her face! The above piéture of Aline MaeMahon—first in a series of three different movie act resses—at once reveals certain inward qualities which have established her as one of the sereen’s foremost personalities. If you look at it carefully, you will see for yourself that there’s something about it which ‘‘makes you look twice’. Just what is it? What does it express? What lure? What charm? What emotions might it stir in men? Por. Tae ict ( list number) best letters of. not over a hundred words in answer to such questions as these, the management of the Strand is offering passes to her latest First National dramatic hit, ‘‘Side Streets,’’ which comes to that theatre TVOINRGG,, risen, siete Tomorrow there’ll be a piecture of Ann Dvorak, another of that film’s featured players. And on the following day a photo of Dorothy Tree, a newcomer to filmdom who also appears in the east of ‘‘Side Streets.”’ Watch for them in this paper. Then after you’ve written your stories of each of the three faces, mail your letters to the Contest Editor > Pie (name of paper). Winners will be announced next (name day). Second Photograph In Unique MovieContest! Big Prizes Offered! Do women’s faces intrigue you? The picture below of Ann Dvorak is the second in a series of three appearing in this paper in connection with the contest announced yesterday. In ‘‘Side Streets,’’ new First National drama featuring Aline MacMahon, lovely Miss Dvorak is the woman to whom Paul Kelly is attracted after his wife ceases to hold his attention. Take a good look at her. Is there something there which might easily make any man forget his wife? Just Pretty Ann Dvorak, who appears in “Side Streets,” the First National dramatic film, coming to Hies Strat one F what is it? What enigmatic lure? What charm? What subtle hint of the Mona Lisa? POST THis Ga (list num ber) letters of not over a hundred words which best describe the inward traits revealed in this photograph, the management of the Strand Theatre where ‘‘Side Streets’’ will play, is offer ing prizes of: 5.55. o (list number and _ nature of prizes). Tomorrow, the third and last photograph, this time of Dorothy Tree, will be published in this paper. Watch for it. Then, after you’ve written your descriptions of all three, mail your letter to the Contest Editor of ...... (name of paper). Winners will be announced next.... (name day). ‘‘Side Streets,’’ featuring Aline MacMahon, Pau Kelly, Ann Dvorak and others, opens at the Strand PReGgtre (HeRty sas Gites The Vitaphone trailer on “Side Streets” is just as good as its predecessors Page Ten Mats available Dorothy Tree, rising young star, appearing in First National’s new dramatic film, “Side Streets,’ coming to the Strand Last Chance To Win Prizes In Unusual Movie Star Contest We often hear it said of a woman that ‘‘her face is her fortune’’. But in the majority of eases, this probably does not apply. The above picture of Dorothy Tree — the third and last to be published in this contest—discloses appealing traits which attracted Paul Kelly to her in First Nation al’s latest dramatic hit ‘Side Streets,’’ coming to the Strand Theatre next You’ve seen all three of the women who figured in his life. It should not be too difficult to. put your finger on the particular charm each one exercised over him. The first, Aline MacMahon, married him, gave him a home and a job. The second, Ann Dvorak, gave him a child. The third, Dorothy Tree, gave him the thrill of adventure and even asked him to run away with her. This hint as to the story itself should make your descriptions very simple. In a letter of not over a hundred words, tell what you see in the faces of each. os i 9 ae Rares (list number) letters which best describe these traits, the management of the Strand Theatre is offering prizes of... .. (list number and nature of prizes). Mail your letters to the Contest Editor in care of this paper and watch for the announcement of the winMere, OF. i. (name day). Then, for your own satisfaction, make a point of seeing what it really was that Paul Kelly saw in these three women. The name of the picture is ‘‘Side Streets.’’ It’s a First National dramatic hit and it opens at the Strand Theatre Mext 2.5534 ae3 CITY-WIDE “SIDE STREETS” CAMPAIGN EARNS GOOD-WILL Here’s your means of turning civic pride to your benefit! Get in with the betterment boys, the glad-hand girls, and the street-fixing sisterhood. Your gag is to lead the town in an “Improve Our Side Streets’ campaign, taking care, naturally, to tie up the drive with your feature presentation. Take a look at some of these angles you can follow:— I. Enlist the support of residents of your side streets by house-to-house canvass, circulars, and newspaper editorials. 2. Contact city administration for better paving of side streets. 3. Contact administration and utilities for better lighting and transportation, if needed. 4. Petition to city posted in lobby of theatre for patrons to sign. 5. Get it going in advance of your show. Call it the “Side Streets” drive, and capitalize on it when yow’re ready to spring your ads. 6. Interest local groups in your proposition, such as Rotary, Kiwanis, Exchange, Chamber of Commerce, and Ladies’ Auxiliaries. Follow up some of these leads. They’ll interest a lot of your solid citizens in the show. OUT ON THE STREET On the streets—that’s the place to tell ’em what you’re _ Showing! Snipes, tack cards, “direction pointers all should play their part in your cam THERE’S Drive carefully on your way to see it at the THEATRE paign. Print this one in red and black, with the _ red screaming the capital message of ‘‘Danger . . . Side Streets ... Strand.’’ If you want to vary your eards, try these: ‘‘ALL STREETS LEAD TO ‘SIDE STREETS’,’’ and ‘‘THIS IS A ONE-WAY STREET TO ‘SIDE STREETS’!’’ STREET SONGS Here’s a cute stunt which should appeal to everyone, in addition to selling the show from an_ ingenious angle. Can be handled with newspaper cooperation, or as an advance stunt with ballot box in your lobby. Contestants are asked to write down all the popular songs they ean think of in which the words ‘‘street’’ or ‘‘streets”’ are found. There are plenty of ’em—ineluding ‘‘Ain’t She Sweet—See her comin’ down the street,’’ and many others. Entrants may drop their lists in the lobby or mail them to the _ paper. Largest lists to receive awards of guest tickets. WHOA, CONDUCTOR! Trolley cars pass plenty of people in the course of a day _—that’s why car-cards—are—— particularly valuable. Here’s your copy: ‘‘THIS CAR SO P Sica NST ee STREETS’ — Strand Theatre.’’ BRAIN-TEASER Tricky ‘‘Side Streets”’ puzzle is simple, inexpensive and small enough to be an easy newspaper plant. Entrants cut out four of each of the two larger shapes, and two of the smallest. Object is to make a perfect square out of the ten pieces of paper, as illustrated below. Called ‘‘Side Streets’’ because it resembles intersection of avenues. For mats of puzzle and solution, order Mat No. 7—10c. (Puzzle) LY, (Solution)