Silver Dollar (Warner Bros.) (1932)

s EXHIBITOR’S NOTE: We are offering you a complete six chap START READING IT TO-DAY “SILVER DOLLAR” Epic of an Epoch ter newspaper serialization of “Silver Dollar,” together with scene cuts taken from the picture. The entire story is in mat form A Sensational Real-Life-Story of the West’s Most Colorful Figure — The Man Who Was Made by Silver and Ruined by Gold! and is available for the nominal charge of $1.00 for the entire story. Order direct from the Merchandising Plan Editor, Warner Bros. Pictures, Ine., 321 West 44th Street, New York. HE BUILT AN EMPIRE AND THREW IT AT : : THE FEET OF A WOMAN OF THE CAMPS! In planting this story we suggest that you | so arrange the release date as to give your Fate gave him his choice! Riches, honor, acclaim or — disgrace in the arms of the dazzling divorcee he loved! show a three-day advance publicity break. Editor, Merchandising Plan You will thrill at the amazing love-making and million making of the most glittering figure of the Silver Era! ~ “SILVER DOLLAR” Based on First National’s tremendous picture of the same name, starring Edward G. Robinson and coming TONG Theatre next 2.0... Watch for “SILVER DOLLAR" Gripping Tale of the Great West Never before have you read a tale so strange and so exciting! ‘Silver Dollar’ taken from the First Nayional picture starring Edward G. Robinson which : | Opens at the .................... DORIEO fico next. Exelusively in the Daily Press Turn to Page .... THE TRUE STORY OF A MAN WHO WAS MADE BY SILVER AND RUINED BY GOLD The unbelievable truth about the most gigantic figure of silver-mining days—fickle in love—reckless in squandering—as dramatic in losing millions as in amassing them. Suggested Newspaper Ads with Which to Announce the Serialization of the Picture. Give these Six thrilling installments of “SILVER DOLLAR" Read It Exclusively in the News Beginning Tomorrow to the Editor of Your Local Paper. Watch for “SILVER DOLLAR” Great Epic Story of the Founder of an Empire Who Lived to Beg in the Cities He Had Built FRONT PAGE ADS . (Advance) (Starting Day) Starting Tomorrow Turn to Page ........ “SILVER DOLLAR” The Most Sensational Epic Story of the Year. The story of the man whose glories were sung by sings were men — whose whispered by women—and whose genius built the West— Based on First National Hit “Silver Dollar,”’ starring Edward G. Robinson which comes to the SSR ane ee Theatre .............. Don’t Miss the First Chapter Page Six START READING “SETLVER DOLLAR” An Absorbing Tale of the Great West Real Romance of a “‘Sil iver King” and a Blonde | Siren who lured him to his | ruin! | Based on the motion picture of t same name by First National, starring Edward G. Robinson, opening at the ........ i Theatre .................. Thrilling and Authentic Romance of an Unparalleled Period in American History Made into a Sensational First National Picture, ‘“‘Silver Dollar,”’ starring Edward G. Robinson at the ee ee eaealre next. Read the exciting life and loves of the most glamorous figure of the wild and woolly silver-mining days. Six absorbing chapters. “SILVER DOLLAR” Exelusively in the NEWS starting TOMORROW