Silver River (Warner Bros.) (1948)

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150 THEATRES THROUGH > SILVER TERRITORY /N ¥en, wey SIMULTANEOUS PREM Of LEAS From THe PREMIERE 600K Ey o VE ANO 1. ANN SHERIDAN DOUBLE CONTEST! citywide competi tion selecting a SILVER QUEEN! She presides over some of the following activity —— read on! 2 : : hh i j 2. THE ‘SEARCH’ FOR SILVER! Junior Chamber of Com merce runs this. Clues in daily papers and theatre lobby! Several ‘Bags of Silver’’ buried in nearby lot; kids digging good for newspictures! 3. THE BIG COVERED WAGON RACE! this one set with two local department stores. Each has an entry — completely bannered — race over course to finish-line at the theatre! 4. GALA ‘SILVER BALL’ Women’s Clubs handling as char ity event! The Mayor escorts the ‘‘Silver Queen” in Grand March. Night before or night of opening for this one. 5. SILVER WEDDING BALLY stunt for newspix lining up all couples married 25 years this month. Guests at opening and attend “Silver Ball’. Country of origin U.S.A. Copyright 1948 Warner Bros. Pictures Distributing Corporations = sere