Silver River (Warner Bros.) (1948)

Page scan 0002 from Silver River (Warner Bros.)

Record Details:

Title:
Silver River (Warner Bros.)
Date:
1948
Publisher:
Warner Bros.
Volume:
Silver River (Warner Bros. Pressbook, 1948)
Leaf #:
0002
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
July 26, 2023
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se pees OUT AMERI rART 6. ‘SILVER RIVER WEEK’ Mayor proclaiming celebration three days before premiere in tie-in with Merchants’ Associa || tion. At press-time 2 full pages of co-op ads lined up. 7. THE BIG SILVER PARADE! Everything from buckboards to latest model automobiles joining up for the gala procession. Starts at local stream which is re-named “Silver River’, proteetitng through town to theatre! 8. LOBBY DISPLAY Gun display with old western sixshooters with sign: ‘Park Your Guns, Pardner, Before You See ‘Silver River’ “ (Six-sheet great for lobby cut-out display!) 9. 24-SHEETS extra big posting campaign putting 24-sheets all over the state, blazing trails to that opening! (See back cover for the complete line of action paper!) 10. SNIPE CAMPAIGN For big advance teaser job, twofoot arrows imprinted with copy: ‘THIS WAY TO ‘SILVER RIVER’ “ sniped all around town.