Sit Tight (Warner Bros.) (1931)

“SIT TIGHT’—A ee Bros. and Vitaphone Production YOUR KEYNOTE IDEA This is one of the really timely ideas. It has to do with the general business depression. Every one who sees it, and it should be put in every imaginable place, will get a bit of a boost. It plays up the thought that better times are on the way, and it also plays up the fact that “Sit Tight” is a play which will lift anyone out of the dumps. It is a winner any way you look at it. Start using it two weeks before the picture is due. Here it is. Have cards, five by eight inches in size, made. Use yellow cards and let the type be deep crimson. These are to be used in windows. Have others made of half the size for use in restaurants, stores, and in every available space. These cards may be tacked on telephone poles, fences, vacant houses, construction jobs, and will get all the town talking about the picture before it comes. They may be made up as blotters and distributed in homes and business places. The smaller ones may be made on flimsy paper and used as throwaways. Set them up as follows, being careful that nothing overshadows the) print on it the following: title “Sit Tight.” GOOD LUCK IS HEADED YOUR WAY SIT TIGHT Winnie Lightner and Joe E. Brown A Warner Bros and Vitaphone Picture Post Card For Bigger Mailing List ‘Sit Tight,’’ co-starring Winnie Lightner and Joe E. Brown is without doubt the funniest comedy of the year, a comedy which young and old alike enjoy. Publicize it intimately by adding to your mailing list and sending a post eard. Dear Friend: Good news and big news is the fact that the funniest picture of the year arrives here on next. It is “‘Sit Tight,’’ in which Warner Bros. co-star Winnie Lightner and Joe E. Brown. ‘‘Sit Tight’’ is a laughing tonic for everybody in the family. Bring them all and let’s laugh together. Very sincerely yours, Funniest Thing On Four Feet! Wild Winnie LIGHTNER and Jolly JOE E. BROWN Laughingest Team On The _ Screen! Doctor Winnie’s tonic will tickle you. Joe’s a light-wit wrestler who throws a lot of laughs. It’s double-measure comedy twice as funny as any you ve ever seen! Cut No. 4 Cut go¢ Mat 10¢ 196 Lines Unusual Throwaway The following idea ties up splendidly with the picture because the action takes place for the most part in the fake health institution which is run by “Dr.” Winnie O’Neil and Jojo, the Tiger. Use doctor’s prescription blanks as throwaways. Place in envelopes on which, in red, are the words “VISIT OUR HEALTH INSTITUTE — (Signed) Dr. Winnie Lightner, Jojo, the Tiger.” Fold the prescription blank and “PRESCRIPTION for blues, bad business, lassitude, loss of appetite, low spirits, and general cussedness. DOSE: Take the enclosed pink pill (use one of the tiny red candies which may be had at any confectionery store) and come to the Theatre tonight to meet Dr. Winnie and Jojo the Tiger in the laughing screen hit of the year, Warner Bros. ‘SIT TIGHT,” Lobby Laughter Use in the lobby or in connection with street ballyhoo laughing phonograph records, to attract notice of the crowds. They may be used with a large cutout of Joe Brown with his mouth wide open, laughing—so as to appear that the laugh comes from him. With the large head of Brown use one of Winnie Lightner winking. ANAGRAMS What They Are: “Anagrams” is a highly amusing game, a great interest-getter, with a strong appeal to the masses. -Participants are given a word and a letter of the alphabet which, mixed together will form an entirely new word. As an incentive the definition of the new word is given. How To Use Them:— Place them with your local newspaper. They make an excellent contest and a great circulation builder. The answers will be mailed to your box-office. What They'll Do For You: Get you unlimited publicity. Put you in solid with your paper. Give you an extensive mailing list. Used as a program feature you will get a powerful reader interest as well as a larger list. By offering one ticket only to a winner, making it valid only on your specified date (your weakest day), the winner will undoubtedly have a friend accompany him; thus by offering say, fifty passes, you boost your weakest performances. ANAGRAMS —A WARNER BROS. SERVICE— 1. Mix “u” with “sports” and get offshoots. 2. Mix “s” with “tonic” and get an alarm sounded on a bell. 3. Mix “t” with “anger” and get a deep red color. 4. Mix “i” with “reeling” and get lacy underwear. 5. Mix “1” with “tearing” and get a three-sided conflict. ANSWERS 1. SPROUTS 2. TOCSIN 3. GARNET 4. LINGERIE 5. TRIANGLE ANAGRAM TITLE HUNT Plant the following rhymed anagram in newspaper or program a week before the title of the coming picture is announced. Offer prizes to the first ten to discover the title, ‘‘Sit Tight.’? This stunt will get many people talking about the picture and have them primed for the name when it is announced. Died ieim aban (S) But not in punch; My.2 isin dinner. (I) But not in lunch; My 3: is in torso. eee (T) But not in jaw. My 4 is in toasted____......--(T) But not in raw; My 5 is in punish (¢5) But not in mall; Me 646 in great. (G) But not in small; My 7 is in hot. But not in cold; My 8 is in bought... (T) But not in sold. My ALL is the comedy Joe Brown, the skinny, Stars in here, soon, With winsome Winnie What is the title of the Warner Bros. picture which comes to the Tides ake ining ea ee Theatre within the next few weeks? Send your answers to the theatre on or before Earn yourself a treat. ONE of them would Funniest Thing On Four Feet! JOE E. BROWN_WINNIE LIGHTNER SIT TIGHT If you want to laugh—but laugh —get in A WARNER PANIC You! together they’re a RIOT! WW A Se on this double-barrelled fun with the queen of comedy and the clown prince of joy. A good as two ‘‘Lifes of the Party”: _ BROS. & VITAPHONE HIT Cut No. 10 Cut 40c Mat roc CUT-OUTS The posters on “Sit Tight” lend themselves admirably to novel cutMake a cut-out head of Joe E. Brown and use it every time you ‘With the cut-out of Winnie, put an electric light flasher behind her cut-out outs. play a Joe Brown picture. Jeye to get the effect of her wink. 194 Lines lI Sport Shop l Window In a prominent sport shop window with punching bags, and other athletic paraphernalia — have a person sitting with his back exposed to violet rays, as though taking a tan treat ment. Across the back have the words “SIT TIGHT.” The violet rays are of course only purple light. Use stills from the picture showing amusing scenes in the “health institute.”