Slim (Warner Bros.) (1937)

ALL THAT’S NECESSARY FOR BANG-UP CAMPAIGN EXPLOITATION SELLING SUGGESTIONS WAYS TO WORK WITH ELECTRIC POWER CO. The story suggests a number of selling angles which can be worked out easily and at small expense. Here are some ideas based on the theme: “Unsung Heroes of Progress, Bringing Light Into Darkness.” Electric light and power companies should be willing to cooperate with you. Arrange for herald distribution (might include them in regular mailing, list, or attached to electric bills.) Window displays in all power company stores should be an important part of your campaign as these windows are as a rule very well located. Display might show the part the linesmen play in transmitting of power. Posters and banners should be placed on all electric company repair trucks, and near locations where linesmen are at work. Invite representative group of outstanding linesmen to special screening and get publicity breaks in all papers. Series of stories on heroic exploits of local linesmen should prove of interest to readers of local paper. Award trophy to linesman who is judged the most deserving of recognition for heroic work. VITAPHONE SHORTS “THE RIMACS ORCHESTRA” (Melody Masters). Exotic tangoes and rhumbas by the Rimacs in ‘A Musical Journey to South America.’ (10 minutes—No. 2514) “PORKY AND GABBY” (Looney Tunes). Porky at his funniest in a fast-moving round of grand comedy entertainment. (7 minutes—No. 2810) “SOUND DEFECTS” (Broadway Brevities) . Irene Delroy, popular star of the stage and screen, and Rufe Davis, outstanding hillbilly comedian, co-star in a sprightly musical. (20 minutes—No. 2030) 8 “UNCLE TOM’S BUNGALOW” (Merrie Melodies, Tech.). A load of laughs in an ingenious burlesque of Uncle Tom’s famous cabin. (7 minutes—No. 2211) e “GATEWAY TO AFRICA” (Color-Tour Adventures) . Unusual pictorial beauty thrillingly brought to the screen in all its splendid colors. (10 minutes—No. 2311) “THIRST AID” (Broadway Brevities). Ten minutes of riotous living that will send your audience into gales of laughter. (10 minutes—No. 2032) PRESS STUNT Try to get local paper to run a story on what would happen to city folk if the power lines were shut off for a day. Might use a night photo of city taken from the air to go along with the story. There are a great number of angles to this and if treated properly would make an interesting feature. Whole stunt is perfect for lobby frame or window dis play. MIRROR IN LOBBY mS The above illustration explains itself. Borrow a concave mirror and place it in a prominent spot in your front lobby. The patrons will catch on and get a good laugh at themselves. Might help sell film if you place a group of smart scene stills around the trick mirror. Mirrors can be placed in great number of spots such as the back of all exit doors a week in advance of your showing; next to your box office or in hotel lobbies and on the boardwalks of summer resorts. Might rig up a mirror on wheels and have one of your ushers take it around the busier sections, passing out heralds as he goes. And of course you'll want to include playdates and scenes from the film on your display. ~ STAR HEADS In a long frame place portraits of the stars on translucent paper. Compo-board border has lightning flash cut-outs through which lights flash intermittently. Flashes operate on same switch as lights behind portraits, thus creating the effect of the faces being illumined by the electrical flashes. Rig up an automatic telegraph resonator which will give out a shrill barrage of static. DISPLAY TITLE IN NOVEL WAY To put your title across effectively, you might erect two giant compo board replicas of high tension line towers. Place one at each At side of front. tached to the wires strung between towers are large letters forming the title. Arrange to have letters illuminated one at a time accompanied by crackling sound of high voltage elec tricity escaping. BOOK WINDOW The popular novels by William Wister Haines who wrote Slim, are exhibited in windows of a great number of book stores. Why not get a card and a few stills in the best windows in town? STREET GAG For a good gag street stunt you might have a fat man parade up and down the streets carrying a sign: SEE SLIM at the STRAND. Perfectly obvious and if the man is an extra “heavy’’ it is sure to garner plenty of laughs, SPECIAL STILLS FOR TIE-UP ADS We have selected a number of stills which can be used to great advantage by merchants interested in tie-up ads. Stills are 10c each. Order from Campaign Plan Editor, 321 W. 44th Street, New York City. Sport Sweater — PO. Pub. 12 Pipe — PO. Pub. 82 Binoculars — PO. Pub. 63 PLUG TITLE Walking title always attracts street crowds. Four men, each a walking letter can do tricks in the busier sections of town. Might use cut out letters from 24 sheet. Nail Polish MP Pats. A 9I Camera — ML. Pub. A 156 Tennis Racquet — ML. Pub. A 79 USE STILTS A man on stilts should help sell the picture. He can wander around with a placard on his back, | handing heralds to anybody who can reach high enough to get them. FREE RADIO SKETCH Available on request is a fast paced radio sketch specially prepared by Harry Lee and giving just enough of the film’s exciting thrills, to make the listeners eager to see the picture. Fifteen minutes long, with three minutes allowed at beginning and end for you to insert your theatre announcements. Sketches for each member of the cast are FREE on request from the Campaign Plan Editor, 321 W. 44th Street, New York City. Page Three