Smart Money (Warner Bros.) (1931)

eT yo SMART STUN a SAN PLAY UP ROBINSON AND CAGNEY The two most talked-of men in pictures today are Edward G. Robinson and James Cagney. Ever since his sensational performance in “‘Litte Caesar,” the fans have been clamoring for another Robinson film. Cagney, too, has had a meteoric rise to fame thru his great role in The Public Enemy.” Now you can offer both of them in one smash hit! The more space you give to billing these the stars, the more money you'll take in at the box office! "Smart Money’ is twice as thrilling as “Little Caesar.” Twice as fast as “Public Enemy!” Yet it’s not a gangster picture! It’s full of action, laughs, girls, gambling and snappy situations. And it has two great stars! Sell it big! AD STILLS WARNER BROS. INSTITUTE A NEW SERVICE FOR THE AID OF THEATRE ADVERTISING MEN! A SET OF TEN SPECIALLY-POSED | STILLS FEATURING THE STARS AND PLAYERS OF “SMART MONEY” IN SCENES THAT ARE PERFECT FOR ILLUSTRATING NEWSPAPER ADS AND ALSO MAKE EXCELLENT SUB.— TRO” ‘OR LOBBY ENLARGEMENTS. ALL WARNER AND FIRST NATIONAL ~~ PICTURES IN THE FUTURE WILL HAVE THIS SERVICE. SET OF TEN STILLS—$1.00 Available at your local exchange. \ 10 Lid lll Here’s a unique novelty that can be used for street distribution and as a mailing piece. It’s a regulation playing card size ace of spades with a head of Edward G. Robinson in the center. The “Smart Money” ad copy is printed on the back of the card with plenty of space left for the theatre name and playPrice $8.50 per ORDER DIRECT FROM MANUFACTURER D. S. SILBERER, 570 ST. LAWRENCE AVE., N. Y. C. Page Four SMART NOVELTY FOR SMART MONEY 100 to 1 you'll love it! 1000 to 1 you'll say “It’s the best picture of its kind ever made”. SMART MONEY EDWARD Star of “Little Caesar” JAMES CAGNEY Star of “Public Enemy” NOT A GANGSTER PICTURE a, \ date. As this is a gambling picture, a novelty such as this makes a sure-fire tie-up. playing card handed to any passerby is sure to arouse sufficient curiosity to make him read the ad copy. And that’s all you want. You'll find the kids collecting them, too. SIZE 20x30 MADE UP ON EXTRA HEAVY CANVAS. WEATHER PROOF— DURABLE — GOOD LOOKING. IDEAL FOR USE ON MARQUEE OR IN THE LOBBY. THE EDWARD 4G. ROBINSON BANNER CAN BE STORED FOR USE ON FUTURE PICTURES. PRICE—50c EACH. AVAILABLE ONLY DIRECT FROM MANUFACTI MORRIS LIBERMAN Card Tricks With Edward G. Robinson featured as a big time gambler the possibilities for trick exploitation of “Smart Money’s” gambling angle are numerous. You can easily and probably quite cheaply hire a card trick magician Have him visit and any other public places that will give you permission for the stunt. Be sure to ‘ nearly like Edward G. Robinson as possible. The card trick stunt not only makes an excellent ballyhoo, also can be used for lobby entertainment. your ushers or f a few card tricks in will find home talent house staff to tainer. to 1 you'll like it! WITH G, ROBINSON 1000 including theatre imprint. tthe ace of diamonds. have the man dressed as” but If possible, get one of do the lobby. You an even bigger attraction than a hired enter Style A “Smart Money” gives you the opportunity of a lifetime for making up a lobby display so unusual and so attractive that it will be an attraction in itself. Feature the gambling motif thruout. For your lobby frames use giant playing cards with the heads of the stars in the pips. For instance, Robinson’s head can be featured in the ace of spades, Cagney in the ace of clubs, Evalyn Knapp in the ace of hearts, and Noel Francis in Borrow or rent a large wheel of chance of the type usually seen at carnivals and bazaars. Set it up in the outer lobby and have a bark€1 Keep it “turuing. can run along these lines: 1,000 to 1 you'll like “Smart Money” 100 to 1 you'll love “Smart Money” 10 to 1 you'll say it’s the best picture you've ever seen. Make a showcase display of various types of gambling accessories such as: dice, miniature roulette wheels, dice cages, punch boards, trick playing cards, miniature cards, giant cards, horse racing betting tickets, lottery tickets, etc. On your marquee hang giant dice, which you can make of compo board or paper mache. Instead of the usual markings of the dice, feature heads of the stars in place of the spots. Over the marquee use a cut-out head of Robinson on one side and James Cagney on the other. Attractive banners are also available for this display. Throughout the lobby feature pictures of Edward G. Robinson. Since his great performance in “Little Caesar” he has developed into one of the biggest box-office bets you will ever have. James Cagney. should also be used wherever possible giving you the chance to, use the stars of “Little Caesar” and “The Public Enemy” together for the first time. The feminine interest in the picture |should be played up by surround ing the large heads of Robinson and Cagney with similar pictures of the several beautiful blondes in “Smart Money.” They are Evalyn Knapp, Noel Francis, Margaret Livingston, Gladys Lloyd and Polly Walters. Fill out a regular I. O. U. with Edward G. Robinson’s name: thousand thrills and a thousand surprises. You can get them all in “Smart Money” at the Strand Theatre. Edward G. Robinson. Make an enlargement of this een Hic ballyhag|1. the following copy and sign it with. S _|wish, have .it printed on regular I. O. U. a thousand laughs, a re 690 EIGHTH | NEW YOR Teaser ing such lines In addition to re vance adv a teaser camp mart about two ince playdate. } 2 S “<Smart 00 te ion ey re For Thrills” “ ‘Tittle Nick’ Is Twic As ‘Little Caesé i. “Get Ready For Quic “Smart Money’s’ ¢ | sc Your Way” —_ a: “1000 to 1 you'll li ‘Smart Money’ “100 to 1 you'll love Money” — “ot 10 to 1 you'll say it best picture you’ve ev About three or four d the picture opens snipe it half sheet with the copy: — “See ‘Smart Money’ with Edward G. Robinson and James Cagney at the Strand.” “Smart Money”’ Sales Arrange with your local Chamber of Commerce to get the cooperation of all leading merchants in a “Smart Money” week. It gives them an excellent opportunity for running special sales and helping the theatre in getting cooperative advertising and window displays. The whole campaign should be centered around the slogan: “Your Money Is Twice As Smart During ‘Smart Money’ Week (Because It has More Cents)”. ~~ Robinson I. 0. U. statement for use in lobby displays and window displays. Or. if you ‘forms for throwaways.° If you use it in the lobby, offer a prize of a pair of tickets to the ten people submitting the: most nearly perfect copy of Robinson’s signature. Below is the star’s own autograph. Devos Kab te