Smart Money (Warner Bros.) (1931)

es a eo ag sae Bs Be ee: at LE ss . Se eo ee en ; eee : PUT OVER A SMART PICTURE WARNER TRAILERS ARE YOUR ONE GUARANTEED MEANS OF REACHING A 100% AUDIENCE OF THEATRE-GOERS. \ THE “SMART MONEY” TALKING TRAILER IS THE GREATEST SALES MESSAGE EVER DEVISED FOR ADVER TISING A MOTION PICTURE. START SHOWING IT A FULL WEEK IN I. ADVANCE OF YOUR PLAYDATE. After the contest arrangements Ad4 are made with the department store, = giving them the full cooperation of VAQIE2 TAILKING TRAILERS ARE AVAILABLE the theatre in publicizing the stunt @AJE3 in ads, lobby displays, throwaways & K5 ~ AT COST AT YOUR LOCAL EXCHANGE! ‘Savings Bank Smart Money | BRIDGE PROBLEM CONTEST e Newspaper Contest Here’s a knockout newspaper contest that can be pulled in almost any town. Get the cooperation of your leading department store in offering a prize of $50.00 worth of merchandise for the best 100 word essay on “How I Would Spend $50.00 In (Name of Store.)” This ties in perfectly with the title “Smart Money.” Slogans such as: “Smart Money for Smart Buyers” “Get Your Share of Smart Money” “How Smart Is Your Money?” should be featured. and heralds, take it over to your newspaper circulation manager. Anytime you can offer him a contest featuring such valuable prizes with plenty of exploitation possibilities, he will “go” for it in a big way. ee In addition to the $50.00 award The gambling theme of “Smart Money” makes this stunt a 100 per cent natural for tying up the card playing angle with all the bridge players in town! Print 10,000 cards about the same size as the one illustrated below and carrying similar copy. Distribute them in your lobby and over your mailing list a week before “Smart Money” opens. 50 Tickets ToSee Le Money” lf You Solve This Bridge Problem NORTH SOUTH s the theatre should donate 20 pairs . Tie Up Checks of tickets for the next best Saas &AI1032 ¥Y¥K4 Arrange for the display of the| Print up a number of regular r= #109 | following card in the windows of|checks for one cent payable to the : %AQITIO banks and investment trusts: bearer. Across the face. of the Street ; check surprint “Smart Money” in The hand is being played at contract. South is the dealer. How : red. On the back of the paper use Ballyhoo would you bid and play it? e the copy “This Check and 49c more presented at the box office of the Strand Theatre will entitle the bearer to $1,000,000 worth of entertainment in “Smart Money” with Edward G. Robinson.” These checks make excellent teasers for use as throwaways and mailing pieces. Another good method of distribution would be to arrange with local banks to send them Out With ne etters. and state Write out your plan of play and a short explanation of each move and send it to the Bridge Problem Judge, Strand Theatre. The fifty best solutions will receive pairs of. tickets to see the greatest picture of its type ever screened! With filmdom’s “Little Caesar” in the role of a gambling fool who knew too much about cards and too little about blondes! ——— ee pee eae a a re 5 re ana Dia i er EE a . = SRT Oe bo SMART MONEY is money wisely invested. Come In And Let Us Advise You To Make The Safest Investments At the Greatest Profit. SMART MONEY = with ‘EDWARD G. ROBINSON is your one best bet in pictures. See It At The Here’s a ballyhoo that will have crowds milling around it wherever shown. Rig up a wheel of chance on the side of a large automobile truck painted to resemble a roulette table—red and black squares bearing numbers corresponding to those on the wheel. Have the driver take the tr--!to the busie ions o : é ee ee el ee ee a 8 gk Reele ee a a ——————————— EVALYN KNAPP ivine TIN fen MinmSs 1e WHE Spit THe | 28 “land the holders of the winning numbers will receive tickets to see “Smart Money.” Nine out of ten people passing the truck will stop and wait for the raffling. It’s an irresistible come-on. While waiting for the expiration of the ten minutes, the ballyhooer can give a sales talk on “Smart Money,” classing it as the greatest gambling picture ever filmed. The man conducting the stunt should be allowed to use his own judgment as to the number of winning tickets to be given away at NOEL FRANCIS || _ Bros. Pictures, Inc. & The Vitaphone Corp On the back of the card print your theatre name, playdate and esent ad on the picture using one of the cuts from the press sheet. RT MONEY”... . . Herald Distribution FORCOMPLETE PRICE LIST OF Ward G. Robinson . . .. . MES CAGNEY Evalyn Knapp Screen story and dialogue Kubec Glasmon, John Bright, each stop, basing his decision on the size of the crowd. In addition to business sections, another excellent place to work the stunt would “SMART MONEY” ACCESSORIES SEE You can use pay envelopes to excellent advantage for herald distribution, Lucien Hubbard and Joseph Jackson .................... 5% be in the neighborhood of all parks, Get a supply of the envelopes Directed by Alfred E. Green o....cccccccccscccsssssssssssscessseceseeesveee 20% ||| fight arenas, etc. BACK PAGE OF THIS from, eee ie you deal with and : th eat f imprint t € toliowing copy: A Warner Bros. and Vitaphone Production. ....................... 25% eas find that ok ae Geek PRESS SHEET! Here’s Your Share of ‘Smart Money’ ” Enclose a herald in each envelope with your theatre name and playdate imprinted thereon. Hire a group of beautiful blondes to make a tour of the city, giving them to all passersby. innumerable crowds with your sales message on “Smart Money.” Pay Envelopes Announce in your newspaper stories and ads, as well as in the lobby that ever person attending the opening night performance of “Smart Money” will be given a pay envelope containing amounts of money ranging from one cent to five dollars. Most of the envelopes of course will carry a cent, but the word-of-mouth publicityand the extra patronage is sure to make the stunt worth while. Use this copy in announcing the stunt: SMART | MONEY ROBINSON Mount still E..G. Robinson 30 and Smart Money 73) or use ad illustration with flesh tint on heads. Background of stills is in dark blue with ground of title and cast in light green. Title and cast is in red. Heart is in yellow with copy in black, MONEY [7 ROBINSON, Get Your Share Of SMART. MONEY Attend The Opening Night Performance of “Smart Money,” Use ad illustration or stills (Smart Money 73) with flesh tint on faces. Color hats brown with background of diamond in deep blue. Title cast and copy is in bright orange lettering on a light blue ground. starring Edw. G. Robinson, and Receive A Pay Envelope Containing An Amount Up To Five Dollars. ion for girls heads. all faces. Backettering is in pink d cast in black. heads in bright Dar ‘ee