So Big (Warner Bros.) (1953)

Book Marks Your local book dealer will be glad to distribute book marks advertising Barbara Stanwyck in ‘‘So Big’’ at your theatre. Copy should read :— “Mor Five Years you’ve been waiting to see Edna Ferber’s **SO BIG’’ on the screen. It’s eomine to the......... Theatre eee Ol... ... with Barbara Stanwyck in the leading role. Be sure to see it. Newsstands, public lbraries and drug stores are excellent distribution mediums for these book marks. | Use The Trailer Give the trailer extra playing time. The trailer on ‘‘So Big’’ is really one of the most effective advertising mediums at your command. It presents every angle of the picture in the most convincing way, and leaves audiences with a desire to see Barbara Stanwyck in her greatest role. Ask your local Warner Bros. exchange to sereen this trailer for you and be convinced. PATRONS ARE REQUESTED TO FAVOR THE COMPANY BY CRITICISM AND SUGGESTION CONCERNING ITS SERVICE CLASS OF SERVICE This is a full-rate Telegram or Cablegram unless its deferred character is ineS bya iat sign above ot preceding the address, NEWCOM® CARLTON, Presivent WESTERN UNION SIGNS NM = Night Message NL = Night Letter LCO = Deferred Cable NLT = Cable Night Letter WLT = Week-End Letter J.C. WILLEVER, FIRGT VICE-PRESIDENT ‘The filing time as shown in the date line on full-rate telegrams and day letters, and the time of receipt at destination as sown on all messages, is STANDARD TIME, Received at NBC2017 63-ITHACA NY 8 1006A TO EVERY MAN AND WOMAN IN ITHACA THE IMPORTANCE OF ONE OF OUR COMING ATTRACTIONS PROMPTS US TO SEND YOU THIS HUGE MESSAGE WARNING YOU NOT TO MISS IT STOP THE PICTURE IS CALLED SO BIG AND IS BASED ON EDNA FERBERS PULITZER PRIZE NOVEL STOP BARBARA STANWYCK ONE OF THE SCREENS MOST POPULAR ACTRESSES PLAYS THE LEADING ROLE STOP MANY OF YOUR FAVORITES ARE IN THE CAST INCLUDING BETTE DAVIS STOP GEORGE BRENT STOP DICKEY MOORE AND HARDIE ALBRIGHT STOP IT WILL BE AT THE EARLE THEATRE FROM FRIDAY JUNE THIRD TO THURSDAY JUNE NINTH STOP NO ADVANCE IN PRICES STOP BEST REGARDS EDWARD KEMP MANAGER EARLE THEATRE 110 COOK STREET ITHACA NEW YORK THROWAWAY JUMBO TELEGRAM JUMBO TELEGRAM — The telegram illustrated above with your theatre name, city and playdate imprint has been prepared in a jumbo size measur ing 11 by 17 inches overall. pieces. 10,000—$4.50 per M 1,000—$6.00 Good for street throwaways and mailing Price complete with imprints: 5,000—$5.00 per M 500—$5.00 $3,000—-$5.50 per M 250—$4.00 Order direct from the manufacturers — ECONOMY NOVELTY & PRINTING CO., 239 WEST 39th STREET, NEW YORK CITY. COLORTONE EFFECT Make your screen presentation artis atmoscolored, tic and colorful with this pherie effect, elaborately beautifully created. 4x5—Colored positive only... . $2.00 Set (positive and negative).... 3.00 3144x4—Colored positive only... 1.50 Set (positive and negative).... 2.25 Order by No. N 232 NATIONAL STUDIOS, Inc. 226 West 56th St., New York Be sure to specify size and send re mittance with order to avoid parcel post and C.0.D. charges. Send for catalogue of Colortone Effects. age Eight _. BARBARA STANWYCK BASED ON THE PRIZE NOVEL BY EDNA FERBER See Sed ives 4 BURGEE — Excellent for marquee and lobby display. Size 20 by 30 inches and printed on strong durable canvas. Comes with eyelets. Brilliant colors. Price 50¢ each. Order direct from METRO FLAG-BANNER Co., 2 East 23rd St., N. Y. C. eee \ Go Into a Dark Room— Sit quietly—think a moment — then ask yourself “How big am I?” If your answer is “SO BIG” you can prove it to yourself by visiting the Strand. How big “SO BIG”? measure it by emotions! String Stunt “Tie a little string around your finger so you’ll remember to see Barbara Stanwyck in pO Big’ —at (he. 2 Theatre week of............. Have the above copy printed on small envelopes on the inside of which are small pieces of white string. Distribute to every patron one week in advance of opening. TEASER CAMPAIGN Only once in a lifetime comes the chance to feel “SO BIG” How Big? “SO BIG!?’ bigger than anything in the world! Mailing List Of Circulating Libraries If you can get the mailing list of your nearest circulating libraries, use it to reach the readers who have read Edna Ferber’s ‘‘So Big’’ in book form. Mail each person a herald on the picture and also a book mark. Use the same copy for this book mark as suggested above. ~~