Son of the Gods (Warner Bros.) (1930)

More Stunts, Contests, Ballyhoos, Tie-up | Ideas To Smash This Picture Across / BANNERS! PENNANTS! Exhibitors Order Direct From Morris Lieberman 690 Eighth Ave., New York. Shipping Charge Extra RICHARD BARTHELMESS son OF The PENNANTS Felt. Supplied in assort ment of six colors. $2.50 $20. per 100. per doz. BARTHELMESS DRAMATIC SPECTACLE A FIRST (By ¢ vitaprone NATIONAL Wate HIT RICHARD SON OF THE GODS THE SUPREME GLORIOUS COLOR! LARGE BANNER 10 ft. x 15 ft. background with yellow lettering. In two beautiful colors. marquee suspension. special fringe. French blue Reads Price $25. $30 p each. IMPORTANT—The above special accessories should in no instance b exchange, as same are not carried in their stock but BARTHELMESS SON te GODS THE SUPREME ! DRAMATIC SPECTACLE. GLORIOUS COLOR! MARQUEE BANNER Eyeletted for Heavy canvas with Size 24 in. x 33 in. on both sides. $2.75 each. er doz. e ordered from any First National must be ordered direct from manufacturers. In addition to the array of fine stills that have a direct tieup value with dealers in Oriental wares, there are several more in the regular press and star set on “Son Of The Gods” that present excellent opportunities to gain cooperation from the shops and merchants in question. They are designated below and we _ strongly advise taking advantage of everyone of them. In each instance, arrange of course, for a most attractive display of the merchandise that ties in with each still together with supplemented window trim of material from the photoplay such as poster cutouts and hand-lettered tieup showcards. Sporting Goods Stores—Stills No. pera eae t her ch ive bell PATE Lingerie Shops—Still No. 81, Florists—Stills No. 81 and L493, Perfumes—Still No. L493. Women’s Sport Wear—Still No. L753. Msle. High class —Still No. 67. Shops or Stores Music Shop Cooperation There is a fascinating, melodious instrumental number introduced prominently in the scoring of the picture that has more than average eartingling qualities. This number “WITHIN THE WALLS OF CHINA,” composed by Katherine Lively and published by G. SCHIRMER presents an opportunity for music shop cooperation. Notify G. SCHIRMER, 3 East 43rd STREET, NEW YORK, N. Y. of your play-date and they will see that their dealers in your territory are stocked with this number. Canvas these dealers and induce them to tie in with your picture engagement with special window trims, and supply them with the required material to make attractive display. If possible carry out the Chinese decorative scheme to be in absolute keeping with the musical number and theme of picture. ~~ $) Cut No. 19 Cut 35c Mat 10c Cutouts The lithographs on this magnificent production have been created with a thought of making them easily adaptable to cutouts for window displays, hotels, lobbies and all theatrical uses. They are bound to prove your outstanding attention arresting window trim unit wherever used. Also this type of display material will find a ready acceptance with dealers and merchants who ordinarily turn down the conventional tieup showeards, ete. Vitaphone Accessories Available at your local exchange are many Vitaphone accessories that will help you cash in on the dollar campaign. million Vitaphone advertis ing Free trade mark cuts #id-mats>—-Yitaphone slug cuts; Vitaphone paper and a free Vita phone 24-sheet are on hand. Ask your accessory manager. WORDS OF WISDOM From “Son of the Gods”’ Three things are universally acknowledged be honorable: Nobility, age and virtue. In the courts, nobility holds first place; Neither to in the villages, age. is equal to virtue.” “The more unlikely I am to be successful, the more diligently will I study.” “It is hard to be poor without murmuring, but it is harder to be rich without arrogance.” “The perfection of a vase lies not in the potter’s clay, but in the eraft of the artist who fashions it.” “The excellence of a man consists not in his courage, but in his virtue.” ‘He who strikes me with a sharp point will not himself be safe for long.”’ “He who tells you of your faults is a teacher; he who praises your virtues does you harm.” “A man should choose a friend better than himself, otherwise he had better have none.” “Turn your back to the wind and it will put no more tears in your eyes.” “A man’s feet trip upon molehills not mountains.” ‘““When there is much to be said, say less than is necessary, for misfortunes issue where disease enters —at the mouth.” “Speak of men’s virtues as if they were your own and of their vices as if you were liable for their punishment, for a good word has heat enough for three winters, and a hard one bites like six months of cold.” “It is better to become the prey of lions than to make the rabbit your prey.” “Sadness is no more than a wall between two gardens.” “A man without a friend is a brook without a source, a tree without a root.” “A pearl is but a temple built by pain around a grain of sand.” Lobby Display The exotic atmosphere of the Orient lends itself admirably to the theme of the picture and presents unusual opportunities for — highly effective lobby trim. All frames and art panels should embody a_ background of Chinese art designs. Any number of the regular press stills suggest appropriate decorative features, which any clever sign or scenic artist can carry out. Place a huge Buddha cutout over box-office with green “blinker” eyes. Transform box-office proper into a pagoda. A simple decorative idea is a long cut-out dragon across entire lobby wall. From your Oriental art store you should be able to secure the loan of Chinese art objects such as silk rugs, tapestries and drapes to hang on wall, from mezzanine, over balistrades ete. Chinese vases, screens and inlaid handicraft are also bound to prove attention arresting. Chinese lanterns strung from ceiling out to entrance and marquee will help carry out the general effect, while a row of same strung beneath marquee will also attract. Neatly executed cutouts from the posters are also valuable display units. ON KUNSKY Hailed everywhere as the finest screen _ achievement in twenty years. Better than “Sally.” More startling than “Weary River.”’ Stronger than “Gold Diggers.” Too big to describe. You must see it! And hear it! And live it! And cheer _ the greatest performance Barthelmess ever gave. S$ PS Oriental Dealer Tieups Every déaler in your city who handle Oriental wares of any nature, such as works of art, rugs, silk and Chinese embroidered robes, kimonas, etc., household furnishings of Chinese design, incense, teas, and all importers of Chinese merchandise, is a splendid prospect for real cooperation.;, This means window tieups and in many cases special newspaper ads tying in their product with the pieture engagement. There are any number of fine stills from the regular press and star set on “Son Of The Gods” that have a direct tieup value with dealers in Oriental (particularly Chinese) wares. They can be used, mounted singly or in groups on attractive show-cards, the art work of which is distinctly Chinese. . Supplemented with the exclusive’ display of the Chinese wares in question and suitable material from the photoplay, such as neatly executed cutouts, and appropriate window trim background, you have unusually attention arresting’: cooperative displays. The stills from the regular press and star set on the picture that tie in with this exploitation feature -are Numbers 20, 28, 30, 31, 38, 46, 106, L484, 96, L492, L493, L497. CIRCLE From the most sensational success of the famous author REX BEACH with CONSTANCE BENNETT Directed by FRANK LLOYD Screen version and dialogue by Bradley King. A FIRST NATIONAL & VITAPHONE PICTURE “Vitaphone” is the registered trade mark of the Vitaphone Corp. designating its products. Page Seven