Son of the Gods (Warner Bros.) (1930)

A Gigantic Newspaper Advertising Campaign Will Sell This Picture To The Whole World. Mystic Chinatown Brought To Life Tn “Son Of Gods” (ADVANCE READER— VITAPHONE) “Chinatown, my Chinatown, When the lights are low....” Haunting, mystic Chinatown was re-created for one of the important scenes. of “Son of the Gods,” the current Richard Barthelmess starring feature, which comes to the Pheatre Dex) so... (ene Several hundred Chinese extras were brought to -the First National Studios from Los. Angeles’ own Chinatown—and all the resources of modern cinema production were brought to bear in the creation of an authentic background. This sequence was photographed in;Technicolor and is said tobe extraordinarily vivid and impressive, expressing all the weird glamour and mystery of the Orient. ‘Frank Lloyd directed “Son of the Gods,” a dramatic screen version of the Rex Beach novel. It is the story ,of an American youth raised by a Chinese family in the belief that he himself is of Chinese blood. How he discovers his true heritage, his love affair, the dramatic complications which follow—these make what ‘has been generally hailed as the greatest Barthelmess feature since “The Patent Leather Kid.” Constance Bennett plays the feminine lead opposite Barthelmess with an excellent supporting cast including Allyn Warren, Mildred Van Dorn, Dorothy Matthews, King Hou Chang, Anders Randolf, Frank Albertson and others. The picture is entirely in dialogue. CHINESE ACTOR King Hou Chang, one of the most vrilliiant of the younger Chinese actors in America, plays an important role in support of Richard Barthelmess in “Son of the Gods,” the First National and Vitaphone production, now playing at the Theatre. Chang plays the role of Moy, Barthelmess’ valet, and there are numerous scenes in which Barthelmess and Chang actually converse in Chinese, a revelation to Barthelmess followers. Lloyd At Helm “Son of the Gods,” the First National and Vitaphone feature starring Richard Barthelmess which comes to the Uheatres OU. casein at, is the fourth Barthelmess* vehicle to be directed by Frank Lloyd. The first three were “Weary River,” “Drag” and “Young Nowheres.” Lloyd is also well remembered as the director of “The Sea Hawk?” and “The Divine Lady.” “PROCESS” POKER Fred Jackman is an exponent of trick movie effects at the First National and Vitaphone Studios. He’s the chap who puts an ocean where before there was _ none, makes two skyscrapers grow where only one grew previously, ete. One day, during the filming of “Son of the Gods,” which comes to the Theatre next Cae gr iera ay poe » he played poker with the star, Richard Barthelmess. But before this story is told the meaning of “process” must be explained. “Process” is a term used to designate the trick shots in which Mr. Jackman excels. <A scene is “processed,” or else a director makes a “process” shot, and so goes the usage of the term. Now: thems 3220540, Barthelmess drew a full house— three kings and a pair of queens. Now any poker player will tell you that’s a pretty good hand. Barthelmess bet and was raised by Jackman. He himself raised, and in turn was raised again. At last Barthelmess threw down his hand and said: “What’s the use! If he hasn’t got four aces he’ll process them in!” And the funny part of it was that Jackman did have four-aces! TR hie FEC Large Cast In Barthelmess Film (ADVANCE READER— VITAPHONE) One of the largest casts ever assembled for a talking motion picture will be seen and heard in “Son of the Gods,’” the new First National and Vitaphone starring production ., Richard Barthelmess ; comes to the for which Theatre The Barthelmess support is headed by Constance Bennett, who plays the Z feminine Téad. Miss Bennett is one of the three famous daughters of Richard Bennett, celebrated stage star. screen Dorn, Anders Mitchell, Randolf, Geneva E. Allyn Warren, American and Chinese extras. Bradley King: adapted the novel to the screen. Jt concerns the dramatic life of an American boy reared by a Chinese patriarch under the impression that he is himself of Chinese origin. The production is entirely in dialogue and sound. CHINESE AGAIN Not since his unforgettable “Broken Blossoms” has Richard Barthelmess, First National and Vitaphone star, appeared against the exotic and mystic background of Chinese philosophy and customs. In “Son of the Gods,” his newest and most lavish starring vehicle, now playing at the Theatre, he once again appears amid the surroundings of this ancient civilization. The story is based on Rex Beach’s famous novel and the scenes are laid in American Chinatowns and the French Riviera. Other important roles in the a version of the Rex Beach} novel are played by Mildred Van} King Hou Chang, and many hundreds of Earns New Honors Richard Barthelmess in “Son of the Gods’ Cut No.2 Cut 25c Mat 5c Polylingual Dick! Richard Barthelmess, First National and Vitaphone star of “Son of the Gods,” coming to the Theatre next ........:. ; speaks three languages during the unfoldment of the special. The star is actually heard to speak Chinese in some of the scenes, the other two languages being French and of course, English, by which the action is carried along. The star was taught the Chinese lines by a Chinese scholar, and he challenges any Chinese student to pick a flaw in his rendition of the language of Confucius. COMPREHENSIVE BOOK TIEUP The A. L. Burt Company, Publishers have put out a special photoplay edition of Rex Beach’s famous novel “Son of the Gods.” This edition is illustrated profusely with scenes from the photoplay and is encased in a beautiful colored jacket tying in the book with the screen version. The above publishers are anxious co-operate to the fullest extent in every situation where “Son of the Gods” booked and upon of they see that their to is immediately your booking, dealers in your city are stocked up with this special photoplay put on notification edition and urge them to a special campaign for this book and make a co-operative window display in each instance. supply their dealers with extra jackets and window display cards, streamers, ete., for this The Burt Company purpose. Canvas every book dealer in your locality and see that they are supplied with whatever supplementary window trim from the photoplay they desire. Give each in addition a special hand-lettered tieup card upon which is mounted one or more stills from the picture. And don’t forget that these photoplay editions are ideal for prizes in any contest you might run in your newspaper or elsewhere, and also that the book jackets mounted in your lobby frames make an_ attention arresting display. Notify Mr. H. W. Hund, c/o A. L. Burt Company, 114-120 East 23rd Street, New York and you can be assured of 100 percent co-operation. ‘| college views and then a roadhouse Lavish Settings In The New Dick Barthelmess Film (ADVANCE READER) When “Son of the Gods” was started, First National officials decided that this Rex Beach story deserved unlimited production values. The result was that the picture, which stars Richard Barthelmess at the Theatre next week, contains some of the most colorful and lavish sets in the history of the screen. The story opens. with a thrilling polo game between two college teams. Next there are interesting called the Bird Cage. Barthelmess in the role of Sam Lee lives in a luxurious modern apartment. An elaborate and authentic © Chinese funeral is staged in color in San Francisco’s Chinatown.. Many dramatic scenes take place in New York’s Chinatown, and here, too, there is a luxurious and elaborate Chinese apartment. atop a Gotham skyscraper. The story then takes the spectator to the French Riviera, the gardens of Monte Carlo, the famous gambling rooms at the Casino; there is an idyllic villa on the rocks overlooking the blue Mediterranean. Back in America once again, the spectator is taken to a characteristic “honky-tonk” with its underworld types and taxi dancers. The story ends most impressively at a Chinese shrine. Frank Lloyd directed “Son of the Gods,” with Constance Bennett in the feminine lead and important roles played by E. Allyn Warren, Mildred Van Dorn, Anders Randolf, Claude King, Geneva Mitchell, King Hou Chang and numerous others of cinematic note. ALANNA A new leading woman is seen playing opposite Richard Barthelmess, First National star, in “Son of the Gods,” the special which comes to the Theatre on Constance Bennett is the lucky girl who won the most coveted role of the year, that of Alanna in the screen version of the Rex Beach novel, Miss Bennett is the daughter of Richard Bennett, famous stage star, and a sister of Barbara and Joan Bennett, well known on stage and sereen. etleh yids was) 2 eet Agee EME RPO RE Rw: Solel tel Bebe hehe « Months on Broadway at $2.00 per seat! Now at regular Rexy prices! Screen version THE OD and dia logue by : Bradley with Constance King BENNETT Never has Barthelmess had a greater role. Never. such _ love scenes. Never such a smashing sensation! Cut No. 9 Cut 35¢ Mat roc A Frank Lloyd Production A FIRST NATIONAL & VITAPHONE PICTURE “Vitaphone’’ is the registered trade mark of the Vitaphone Corp. designating its products. OEWS WARFIELD BIPECTION IECST COAST JHLATRES INC, TOMORROW: Toledo Will Get Its Biggest Screen Thrill! in his supreme screen M1, achievement. CONSTANCE BENNETT From the story by Rex Beach. Screen version and dialogue by Bradley King. A Frank Lloyd Production. Cut No. 7 Cut 35¢ Mat roc A FIRST NATIONAL & VITAPHONE PICTURE “Vitaphone” is the registered trade mark of the Vitaphone Corp. designating its products. Anders Randolf With Barthelmess In “Son of Gods” (ADVANCE NEWS) Anders Randolf, Viking visage have adorned many & screen production, plays an important part in support of Richard Barthelmess in “Son of the Gods,” the First National picture, which comes to the Theatre whose leer and This is the third Barthelmess feature that Randolf has appeared in, the first being “Ranson’s Folly,” made four years ago, and _ the second “Young Nowheres,” Dick’s most recent release. n “Son of the Gods” Randolf plays the part of Wagner, father of Alanna, the girl with whom Sam Lee (played by Barthelmess) falls madly in love. Constance Bennett has the highly dramatic role of Alanna, and the balance of the cast ineludes Dorothy Matthews, Frank Albertson, E. Allyn Warren, Mildred Van Dorn, King Hou Irving and many Chang, George others of cinematic note. Bradley King adapted “Son of the Gods” from the sensational novel by Rex Beach. Frank Lloyd directed. Huge Production “Son of the Gods,” the First National and Vitaphone production starring Richard Barthelmess which comes tothe‘ sce rtieas ean Theatre. on , is the most pretentious Barthelmess feature since “The Patent Leather Kid,” a million dollar production made over three years ago. “Son of the Gods’ was made on a lavish scale with monster sets, many hundreds of extras, spectacular scenes in Chinatown and Europe, completely in dialogue and with one sequence en tirely in color.