Sons o Guns (Warner Bros.) (1936)

ACTION PHOTO-STRIP OF JOE’S YELL FOR NEWSPAPERS Photo-strip below has been prepared for planting in newspapers. It’s a shot-by-shot illustration of Joe E. Brown’s famous yell — snapped by a fast-action camera. It illustrates how Joe gives out with his famous ‘Yeeeeeooouw’ — from the first movement of the mouth until the Grand Canyon-like ending. Humorous captions for each pose teach readers how to duplicate. Just let your editor see the photos and ask him to give a few seconds to reading the captions. If he likes it, you can get the strip by ordering mat No. 501—50c. LEARN THE JOE E. BROWN YELL As explained by Joe Brown, star of the hilarious comedy success, “Sons O’ Guns,” featuring Joan Blondell and many others, now WOR en ye Theatre. 1. In order to do the Joe E, 2. Brown yell, you must be prepared before you begin training, Now open your mouth a little wider (not too much because 3. For the third movement in 4. This position is one of the this symphony of sound, the hardest in the series, because here we blend the ‘Yeee’ with the the crescendo of the yell, giving Now you should really reach 6. You’ve already released the full force of the mighty yell, and now tyou must end it grace to give your time and effort to continuous practice — because, us a famous voice teacher once said, “If you can’t do the Joe E. Brown yell well, don’t bother doing it at all.” First, open your mouth slightly (I start with an advantage immediately) and let the beginnings of the “Yeeeeeooouw’ come right from the soles of your feet. you’ve got plenty more to go) heave your chest out and let the yell come out a little more... just about letting a listener (as if anyone’ll be listening) hear the ‘Yeee’ part. In order to get the most out of this second position, hands should be resting on something like a table or fence, and your well-resined shoes should be planted firmly on the floor, ‘Yeeee’ should be clearly discernable, the mouth should be almost oval, and your diaphragm should be pumping regularly to get the most harmonious sound. Ordinarily, this position will be the greatest possible circumference you can open your mouth to without straining the muscles. But after a few trys at the yell, you'll hardly know tyour mouth is open. beginning of the ‘ooooouw.’ To do this, the mouth must be opened very wide to make the blend smoother. Look at my mouth and then practice this position ten times daily in front of your mirror, trying to get the same curvature of the mouth. But be strong. I’ve known too many. people who never became ‘Yeeeeoooouwers’ =—= because they couldn’t stand seeing themselves in position No. 4. everything you’ve got to that final ‘Ooocouw’ — blaring it forth so that even Mrs. Jones, who’s 80 and slightly deaf and lives a half-mile away will turn to her Uncle Abner and ask ‘What was that?’ The right hand should be raised to the chin for this one, not only because it looks more professional, but also because ill help keep your jaw from snapping. fully and beautifully, with the long wail that goes off gradually into silence (which is what all the neighbors will be waiting for). This ending is similar to the sound ‘of a coyote, wailing away in the distance on a cold winter night. In order to preserve the tone, both hands should be raised gracefully to the mouth, as illustrated. Now you’ve completed the yell, and if you’ve nothing else to do for a few days, practice it a few hundred times daily ... and see if I care. LAD GIVES BROWN YELL IN WINDOW OR STREET If you can find a fellow who can imitate the Brown yell, and that shouldn’t be too hard, set him up in a second story window, as shown, on a busy street. Every couple of minutes he lets go with a loud Yeeeouu that can be heard for blocks around, and when passers look up at him, he pulls down a window shade, on which is boldly lettered the cast and title of picture. Variation of the stunt can be worked with less trouble, by having the yell impersonator walk around busy streets and then let out with a loud one — and quickly unfurl a banner on which your plug is printed. An old window shade wall do instead of a banner. Page Siz MACHINE TESTS YELLS Brown yell imitators éan test their yells in two ways in your lobby. You could have a dictaphone set up, with sign inviting ’em to yell right in — whereupon usher plays it right back for ’em. Or you could construct a small machine with a dial attachment. Your electrician will know how to build it so that when someone yells into it, dial moves because of the vibration. TEACH THE YELL TO KIDS You can find a lad who can yell like Joe E.—probably winner of yell contest. Set him in a booth in vicinity of theatre, with sign announcing that he’ll teach anyone to yell like Brown — and free. Kids step up and he lets ’em have it... with all the trimmings and a herald on the film. YELLING FOR DISTANCE Might be a novel idea to have a ‘Yelling For Distance’ contest. Idea is for contestants to line up on one side of a baseball stadium . . . with judges on the other side, many hundreds of yards away. Lads give out with their Brown yells, and if judges hear ’em, they’re eligible for the prizes. One they hear loudest, is winner. YELL ON AMATEUR HOUR Think you ean plant a kid on local amateur hour to give imitation of Brown’s yell? When telling announcer what he’s going to do — mimic sneaks in plug or two for your show. CONTEST FOR BEST YELL Why not a yell contest? Your lobby or stage would be just the place to hold it in... kids step up and give out with an ‘“Yeeeeeoouu’... and the one who does it most like Joe — well, he gets the prize. RADIO SPOT PLUG For a short radio spot announcement, why not try something like this? Joe EH. Brown impersonator yells a ‘Yeeeeooou,’ and announcer follows immediately with ‘‘ Did you hear that folks? Bet you thought it was Joe E. Brown. Well, wt wasn’t — just a good impersonation of his yell. But if you'd like to hear the original, why not hop around to the .............. Theatre tonight and see him in ‘Sons O’ Guns,’ Joe’s latest comedy hit, which also features Joan Blondell and many others of your laugh favorites.’’ Stunt should be repeated a few times daily during the run of the film — preferably after kiddie radio hours.