Sons o Guns (Warner Bros.) (1936)

We think the baseball fans will be interested in knowing that the country’s No. 1 fan is coming to town. Suggested on this page are a number of ideas to spread the good news. While most of ’em tie-in your star and this picture, you'll be able to adapt the majority for future institutional ballys. Plenty Of Chances For CO-OPERATING WITH LOCAL LEAGUE ’Bout time to think of getting set with local league, isn’t it? While you’re jotting down your tie-up ideas, see if these’ll help you: : WHAT YOU DO FOR THEM: You keep town informed by posting schedules, scores and averages in your lobby. Lueky number contests in theatre offer ducats to ball games as prizes. Might announce important scores from stage during intermish. WHAT THEY DO FOR YOU: They allow you to broadcast plug over P.A. system at ball field. Refreshment hawkers wear caps advertising your show, and candy is sold in bags containing your imprint. In addition, you’re given permission to distribute heralds and tack up your posters ’round the field. And, of course, co-op pro gram gives you a good plug. OAKLEYS TO SWAT KINGS Many theatre men have found it a swell idea to offer ducats or season passes to players on local teams for hitting home runs. They say that both players and fans consider it a generous gesture, and that it’s a great good will builder. If you think it’ll mean too many ducats to make the offer for entire season, why not do it for just this picture, calling it a present from Joe K., star of your big show? FORM KIDS’ BALL LEAGUE With a Joe E. Brown Club as the nucleus, maybe you can start up a baseball league for the youngsters. Newspaper runs weekly column, stores offer prizes and Park Department provides the field. No need telling you that each time your Joe HK. Brown team plays, it’s another plug for your star. = ‘Page Hight IMPRINTED PAPER DRINKING CUPS While you’re at the ball field, see if you can’t get together with concession managers on using paper cups illustrated at left. Prices, including imprint, are: $3 per M; 3M — $2.75 per M; 5M — $2.50 per M. Order directly from: ECONOMY NOVELTY COMPANY 225 WEST 39th STREET NEW YORK CITY BASEBALL TROPHY DISPLAY Brown is said to possess the finest collec tion of baseball trophies in existence — which suggests window or lobby display of whatever trophies you can dig up. Or maybe you’d prefer running a contest for the best collection in town. COMIC STOOGE ON FIELD | Many teams boast of stooges who come | out on the field in exaggerated costumes and do a bit of clowning for the fans. This suggests similar means of ballying your show. Comic gets out on field and does tricks for the folks, being sure to plug show with his chatter and signs that he wears. Might be a good idea to make him up to look like Joe E., letting him startle the fans with the famous Brown yell. Stunt probably won’t break the big league, but it oughta stand a fair chance on your smaller field. PLANT FOR SPORTS PAGE Brown is one of the sporting world’s pet baseball fans — and a darn good player, too. All of which leads us to believe that you stand a chance of planting still and story below on sports page of local paper. Still, by the way, is No. EG Pub. Al — 10e from Campaign Plan Editor. A STAR AMONG STARS: Joe E. Brown, screen star of the Warner Bros. picture ‘Sons O’ Guns’’ coming to the .............0.0. Theatre next ......... "ie... posed with several stars of the baseball diamond during the past training season. Showing, from left to right, are: ‘‘Babe’’ Herman, of the Cincinnati Reds; Erne Orsatti, formerly of the St. Louis Cardinals; Bill Brubaker, Pittsburgh Pirates; Joe E. Brown; Wally Berger, of the Boston Bees; and Larry French, of the Chicago Cubs. JOE E. BROWN IS NATION’S PUBLIC BASEBALL FAN No. 1 Organized baseball, which has become one of the nation’s big industries, thrives upon the dyed in the wool fans who support the home team, in good season or bad, and who take their baseball very seriously. There are, in every community, a few fans who know eyery record of every player, and whose cheers of joy and Bronx yells are as much a part of the game as the umpire’s uplifted arm. But never in the history of baseball, declare veteran sports reporters, has there been a fan like Joe E. Brown, star of the Warner Bros. filmusical **Sons O’ Guns’’ which opens at the ................0..... ‘FiGAtle GH oo occ:.5....:ccaum Joe E. left the circus, where he was a star acrobat, to become a professional baseball player. He got a try-out with St. Paul and was bought by the N. Y. Yankees. He didn’t burn up the league, but he got bitten by the baseball bug and has never recovered. Today he owns the biggest collection of autographed baseball trophies in existence, including the entire uniform worn by Dizzy Dean last year. He has the bats which won world series games, baseballs which struck out the third batter in the final game of a pennant race, shoes which carried a runner around the four bags and whatnot. He never misses a world series under any circumstances and never misses any kind of a game when he ean attend, even if it’s just a game played by kids on a corner lot. The famous *‘Brown yell,’’ familiar to every picture fan, is heard at the games, only twice as loud and twice as long. He finances amateur and semi professional teams, and is said to be negotiating for the purchase of a major league team. ‘BALL GAME’ IN LOBBY If you can get hold of one of those baseball bagatelle games, give each of your patrons a free try at it. Of course, you keep track of the high scorers, offering ducats for the week’s best scores.