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EXPLOITATION
3 NATIONAL TIE-UPS PLUG SHOW Millions Will See Brown In Grape-Nuts Flakes Ad Smash
Ten national magazines and 96 newspapers will carry the three half-page ads reproduced at left. Which means that millions of readers all over the country will know about your star and show. Most of the papers and magazines will carry ads in full color in comic section where they’re bound to catch _
the eyes of the youngsters.
Local dealers can help you out on this tie-up by rigging up displays for their windows. Ideal set-up would be to enlarge Grape-Nuts Flakes ads (which will be found in magazines and newspapers listed) and plant ’em in windows, surrounded by stills and copy
about your film and playdate.
HERE’S WHERE THE ADS WILL APPEAR:
MAGAZINES NEWSPAPER COLOR COMICS Household Boston Advertiser Detroit Times New York News Holland’s Albany Times Union Chicago Herald Examiner Buffalo Times
Pittsburgh Press
Country Gentleman New York American Milwaukee Sentinel A 3 Washington Star Country Home Rochester American Omaha Bee News Riltiniaed Sian Capper’s Farmer Syracuse American San Antonio Light Philadelphia Inquirer Progressive Farmer Pittsburgh Sun Telegraph Seattle Post Intelligencer Detroit News Washington Herald San Francisco Examiner Cleveland Plain Dealer
Southern Agriculturist
S ful F Z Baltimore American Los Angeles Examiner Chicago Tribune
eee ee Atlanta American Boston Globe St. Louis Globe Democrat Farmer Stockman Farm & Ranch PLUS SIXTY-EIGHT OTHER KEY PAPERS THROUGHOUT THE UNITED STATES
Sunkist Ads Feature Star Lektrolite’s Plug
You’ve probably noticed the swell breaks
At left is a reproduction of Warner Bros.’ stars have been getting in a full-color, full-page ad the Lektrolite Company’s national magathat millions of readers zine advertising ... And in addition they’ ve will see in the July issue made available special co-op displays and
counter cards. See local dealer as soon as possible for direct theatre tie-ups.
of Ladies’ Home Journal, on the stands June 10th. Streamer illustrated below will appear in the windows
of 65,000 better grocers at the time you play film.
The Platinum Products Company, manufacturers of Lektrolite, Glolite and Vestalite lighters, have supplemented their national campaign There’s plenty that can be done locally on this tie-up, if you’ll go with ideas you can work locally. So they’ve made available these 8” x 10” stills of Joan Blondell and Beverly Roberts using the lighter. you can clip ad out of mag and have it blown up. In this form, it’s The stills are FREE in limited quantities, so you’d better get set with local dealers before the supply runs out. For stills, and further
over to big grocer and discuss co-op possibilities with him. First,
just the thing for grocer to tack on the sides of his delivery wagons.
Or maybe he’d rather use it for the center piece of a window disinformation concerning this tie-up, write: play. In any case, be sure to remind him to paste the streamer on PLATINUM PRODUCTS COMPANY, Inc. his window during run of film. 521 FIFTH AVENUE NEW YORK CITY
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