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EXPLOITATION HH OVER BROADWAY —————— eee
Gossip Column Quizzes For N
(First Day Contest)
STARS OVER BROADWAY
iby BEAU PEEP
“So this is Broadway.’’
It’s the expression used a hundred thousand times a night by thousands of people first seeing ‘“Broadway.”’
They stand at the corner of 42nd Street and Broadway, which is the heart of the entertainment world, in bewilderment. They discover that Broadway, most famous of all theatrical streets, has few important theatres.
Two of the greatest motion picture palaces, } Warner Bros.’ Strand and Hollywood, are on ; Broadway. The legitimate theatres are on side j streets running off of Broadway.
The visitor sees flashing lights, in myriad | colors, hurrying people, strolling couples, corner loafers, clanging gongs, shrill whistles, gapers, shovers, scowlers, grinners, moochers, suckers, sophisticates, yokels, wise guys—lights, and more lights, furtive tipsters, tight lipped steerers, eating places, people—people—
# * %
Jean Muir
Broadway, the visitor soon realizes, is not only the name of a street. It is not even merely the name of an institution. It is America’s perpetual World’s Fair — whose motto and reason for existence is fun.
od * *
Pat O’Brien, who has one of the stellar roles in ‘‘Stars Over Broadway’’ was once listed as one of the ten best actors on that same street. Pat is the chap who was yanked off of Broadway to play the part of Hildy Johnson in (1) ................ ? Incidentally, he’s one of Hollywood’s shining examples of ‘“How to be happy though married.’’
Do you know that James Melton is making his film debut in “‘Stars Over Broadway’’ as is that other radio star, Jane Froman? Jimmie is one lad who found Broadway ‘‘easy.’’ He landed there with a radio singing job, went from radio to the musical comedy stage and then went back to radio, from where he was taken to Hollywood by a Warner Bros. contract.
Do you know that he still is broadeasting for (2) ......000..000...... ? x 1 * Jean Muir is the stage name of (3) .................... ? She
too, has had many lucky breaks and reached film stardom in less than two years. She is unmarried and so far as is known has no “steady boy friend.”
Jane Froman was pronounced one of radio’s most popular singers in a recent nation wide poll. She started her radio career in Cincinnati, where she graduated from the Conservatory of Music. She has been in vaudeville and was with Ziegfeld Follies of 1934 and 1935. Her first film in Hollywood was “ ss
% * *
Frank McHugh is a very lucky young man. A hard working, clean living, conscientious screen comedian with a long stage background, Frank recently awoke to find himself acclaimed by critics all over the world for his work in the Reinhardt production ‘‘A Midsummer Night’s Dream’’ in which he has the important and difficult role of (9)...
* * %
If you want to get a chance in the movies, you might start by being a cop in New York. Cops are not noted either for melodious voices or suave manners, and consequently if you are a cop and can sing, you may get a chance to sing over the radio and thus be heard by motion picture scouts. Then, if you have the looks and can act,. you'll get the same break as did (6) ........... ‘ Hy, oe BP a ee Frank Fay, noted Broadway personality is back on the street, after completing “Stars Over Broadway” in which he has the role of the master of ceremonies of an amateur hour. Frank didn’t have acting to do, as for years he has been a very
Phil Regan popular MC. He is married to (7) =)...
* * *
Do you know that there is a big war brewing in music circles? It all arises over the license fees charged to orchestras for using copyrighted music over the air or in restaurants. Two of the most famous composers in America wrote the original songs for “‘Stars Over Broadway.’’ They are (8) .............. 3 Eee paneer who. also authored (9) ==. os ne 3
% * * Wilson Mizner said ‘The only way to avoid the nickname ‘Hey, You’ is to have money.” Do you know that
CMs See » who played the lead in “Black Fury” is now filming the life of Pasteur? k ok *
Another Beau Peep column tomorrow.
Page Siz
Copy has been handled in informative and interesting manner
so as to please as well as tease contestants. Each column con
taims gags and interesting chatter about famous stars—with
names deleted here and there for contestants to fill in.
The fourteen illustrations for the entire five-day contest
available on a_ single mat.
Order mat No. 401—40c.
(First Day Publicity)
Play Columnmania
And Win Tickets To The Strand
Can you play ‘‘Columnmania’’?
Right now it’s the most popular game with Broadwayites. It was started by Broadway columnists, who started it in their papers by making a statement, omitting an essential name and expecting their readers to supply the missing name or fact.
Then Broadway began ‘‘talking’’ it — making half completed statements. Those to whom the statements are addressed are supposed to know the rest.
Inasmuch as the introductory remarks are always taken from the gossip columns of metropolitan newspapers, which Broadwayites still believe to be the only worthwhile histories of daily events, the game usually ends in a running conversation.
Nowathe@=si-5 S53. (newspaper ) invites its readers to amuse’ themselves playing “Colum nmania vom five days. It’s easy, there are no rules, and there’s a big reward awaiting those who display exceptional skill. Just turn Pos tars Over BroadWea yee athe new Beau Peep column, the first one of which appears in the civesseees’ (NOWSpaper) today.
Pat O’Brien
These columns will be published daily for five days. In each column, Beau Peep will make 10 statements, each of which is incomplete. Supply the missing information and rush your answers to the ‘‘Stars Over Broadway’’ Contest: Editorof the 2.2.05. (newspaper) before .......... o’elock ONS ea ce Each of five readers who submit the most accurate lists of answers daily, will win two tickets “tormthe= 22s. Theatre to see ‘‘Stars Over Broadway,’’ the new Warner Bros. musicomedy which-opens there on. 20.3
‘*Stars Over Broadway’’ marks the film debut of the noted radio film stars James Melton and Jane Froman. Pat O’Brien heads the all star cast which includes Jean Muir, Frank McHugh, Frank Fay and others.
It is a stirring drama with music, and special dances directed by Busby Berkeley and Bobby Connolly.
Now turn to Beau Peep’s column and begin playing. Send in your answers and remember another Beau Peep column will appear tomorrow.
(Second Day Contest)
STARS OVER BROADWAY
by BEAU PEEP
Broadway is chuckling over the proposed national organization of mothers-in-law to boyeott jokes at their expense. Those interested in the movement declare that the mother-inlaw has become the country’s bug-a-boo and that the institution of the family is being threatened by the fact that the mother of a man or woman who is married has been held up to ridicule and contumely so long she is believed to be the personification of everything mean.
* * x
‘‘Columnmania,’’ the new game introduced to the city yesterday by this newspaper has become the rage over night. Today a second game is published, also with two tickets to the a a ee Theatre as prizes to each of the five winning contestants.
* * *
If you are among the five who submit the most accurate lists of missing words or names to the ten incomplete statements, you'll see the latest form of sereen entertainment, a Warner Bros. musicomedy “Stars Over Broadway,” in which the two famous radio stars, James Melton and Jane Froman make their screen debut with an all star cast headed by Pat O’Brien, Frank McHugh and Jean Muir.
Pat O’ Brien was once a chorus boy, although he was a star football player at ........
Jane Froman
‘University. Another athlete in the cast of “Stars Over
Broadway” is James Melton, the radio star, who once seriously considered becoming a professional football coach. And Phil Regan was a policeman. Melton has three college degrees. He was born in (2) .................... . James Cagney, the famous “Bottom” of “A Midsummer Night’s Dream” is to be starred in “Robin Hood.” Cagney became films’ greatest crook catcher in (3) .................... :
* * *
I hear that Jean Muir, since being given a chance to sing in ‘Stars Over Broadway’’ has ambitions of becoming a singing star. You know she first achieved film fame as the farm girl in (4) ........0........... , the picturization of the best-selling novel of the # same name. The star of the stage version of Petrified orest<?:60) 23.4252 5-5 , is doing the same character in the film version. We & hear that those two dramatists who produced ‘Crime Without Passion’’ are doing another # fim: now. We mean (6). and ei) CREA m rie aiRees A little late, but we managed to take a peak at that new ship the Normandie recently. All the reports about it were not overrated, and we figure the ship is almost as big as the Mayflower must have been. Do you know that ‘Wanna Buy a Duck?’ is no longer used by that radio comedian, (8) One of the most beautiful of the Hollywood stars, which is saying plent; is a gal I met recently, and saw again as Titania in ‘‘A Midsummer Night’s Dream.’’ You stom: that’s (9) ae I hear @ Warner Bros. are doing the film version of that novel it took me so long to read and James Melton about which at least a thousand gags were pulled ena (10) :/6 gages ee eee should be a grand film.
Now send in your answers and remember that if you don’t win tickets today, you’ll have another chance tomorrow when Beau Peep has another column in the ................ (newspaper). Send answers to the ‘‘Stars Over Broadway’’ Contest -Kditorsef the 5.53 es, (newspaper) before .2.0.0..0..0c0:00000. o’clock on Ran ee ee (date).
Anita Louise