Stolen Holiday (Warner Bros.) (1937)

PROMOTION SUGGESTIONS RADIO PLUGS ¢ VITAPHONE ANNOUNCEMENTS EXPLOITATION BALLYING WITH THE TITLE Tie Up Stores With ‘Holiday’ Catchlines DEPARTMENT STORE could be influenced to de| vote some of their window space to vacation outfits. Copy might read: “What the well-dressed woman will wear on her Stolen Holiday.’ Of course the showing should include a number of scenes from the picture. | LUGGAGE SHOP could make a very effective display built around copy angle: “Luggage to take on your Stolen Holiday.” Stills SH. 97, SH. 98, and SH. 100 are especially suitable for use in such a tie-up. BUS COMPANY may be able to make use of line: “Take that Stolen Holiday with our bus line at any time and enjoy a ‘Stolen Holiday’ with Kay Francis at the Strand.” TRAVEL AGENCIES should be interested in using title in their ad copy and window displays. Furnish them with plenty of stills (and blow-ups if possible). LOCAL NIGHT SPOTS could help you put across the title. Suggest that they inaugurate a “Stolen Floliday Evening.” Perhaps a special dinner at one of the hotels or after theatre entertainment could be sold with a few plugs for your show. Copy might be: “Take your best girl out for a Stolen H oliday.” TIE-UP STILLS of Ian Hunter and Claude Rains to be used for the following shops are available: Flat Shop — RAINS. 20; Pipe Shop — RAINS. 57; Men’s Clothing — IH. 20. Stills cost 10c each and should be ordered through the. Campaign Plan Editor, 321 West 44th St., New York City. TWO ON A STOLEN HOLIDAY Tie up with your local newspaper to run a search for a correctly attired couple on a Stolen Holiday. The rules are: Anyone looking for the boy and girl on a Stolen Holiday must carry a current copy of the paper with them and approach the persons they believe to be the hunted couple and say: “You are on a Stolen Holiday,” for whose capture the (name of paper) offers a complete man’s (or woman’s) outfit.” Each day the paper runs a by-line story by the couple on a Stolen Holiday giving their experiences of the day before. Have paper run teaser pictures of couple walking away from camera with caption, “Here they are. You find them.” NOVEL DISPLAY A simple lobby display could be constructed with a large standee of Kay Francis holding a balance scale. In each scale-pan place a figure of Ian Hunter and Claude Rains, the two men in her life. Attach scale to a small hidden motor causing figures to oscillate. FORTUNES READ A fortune teller plays an important role in “Stolen Holiday.” All of which suggests a fortune teller planted in your lobby or foyer during the week in advance or current. STREET BALLY Boy and girl attired in a very extreme type of fashion and carrying a great number of hand bags plastered with colorful resort stickers would make a good street bally. Properly outfitted with signs, “We're on our way to a ‘Stolen Holiday’ at the Strand.” WANT AD TEASER A few lines in lost and found section might be worked in this manner: “Lost, strayed or Stolen Holiday. For information apply to Strand Theatre. No questions asked.” FREE RADIO SKETCH TWO 1-MIN. RADIO PLUGS ANNOUNCER: Coming to the Strand Theatre next Wednesday is “Stolen Holiday,” starring beautiful Kay Francis, and featuring Claude Rains and Ian Hunter. As modiste of one of Paris’ most fashionable dress shops, Kay Francis has never looked more striking, and certainly lives up to her reputation of Hollywood’s best-dressed woman. Against this fashion shop background, a gripping story has been woven — international intrigue, a financial panic and around it all — a delightful romance — a “Stolen Holiday” in ideal Switzerland. Claude Rains and Ian Hunter, two of London’s outstanding stage and screen stars, are Miss Francis, ° leading men who are rivals for her affection. It’s a “Stolen Holiday” at the Strand on Wednesday for movie-goers. Page Four ANNOUNCER: Haven't you ever wanted to steal away from it all — do all the things you ever dreamed of doing — take a “Stolen Holiday’? Probably you have never had a chance to gratify your desire, but you can share in such a holiday when you go to the Strand Theatre to see Kay Francis in her latest picture. Appropriately, the name of the film is “Stolen Holiday,” and you fans have a rare treat in store for you. If you want concentrated enjoyment, we heartily recommend your visiting the Strand. Undoubtedly, Hollywood’s fashion plate, Kay Francis once again proves her greatness as an emotional actress. In the cast are Claude Rains and Ian Hunter, who more than ably support the star. See “Stolen Holiday” — Fashions on Parade to the tune of an emotion-packed picture. Twelve minutes of dialogue taken from the most dramatic moments of the picture and a sure fire plug for your show, make up this radio sketch. Three minutes is left at beginning and end to get in your own bally. A letter to the Campaign Plan Editor, 321 West 44th St. N. Y.C., will bring you a mimeographed copy for each member of the cast — at NO cost. “PIGS IS PIGS” (Merrie Melodies in Technicolor). A beautiful color cartoon with a sprightly story. Another ace in this popular series. (7 minutes—No. 2205) JOE and ASBESTOS in “A HORSE’S TALE” (Broadway Brevities). Ken Kling’s popular comic strip comes to life in this hilarious comedy that will have them rolling in the aisles. 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