Stranded (Warner Bros.) (1935)

EXPLOITATION The Chain-Letter Craze Can Work For You...4 New One! Unless there’s an adverse condition locally here’s a big way to cash in on the chain letter CraZe ¢ You start the chain letter shown below, offering free photographs of Kay Francis to all who come to the box-office with a copy of it during the show’s run. Letter tells recipients to mail two copies to friends — and everybody gets one! The desire to do a good turn and give their friends the chance to get Kay’s photo should prove the incentive for con tinuing the chain. Chain can be started with about 100 names from the city directory. Photographs are 4 x 6 and available from manufacturer for only $2.50 a 1000 (they’re not really photos, but printed imitations, which accounts for the low price. ) Here’s the letter: THIS CHAIN LETTER WILL BRING YOU AN AUTOGRAPHED PHOTOGRAPH OF KAY FRANCIS —IF you keep the chain unbroken. Add your name to the bottom of the list, make two copies and send them to two friends. The manager of the Strand Theatre where Kay Francis will be seen in 'Stranded,' Warner Bros.' new dramatic success, will award an autographed photograph of glamorous Miss Francis to everyone at epee the chain during the picture's run, watch begins (date). Add your name to the bottom of the list, make two copies ‘and be sure to send them on to give your friends the chance to get a free autographed photograph. Then go to the Strand Theatre at any time during the run of 'Stranded' and your photograph will be given you upon presentation of this letter at the box-office. (List of 10 names goes here) Personal Column Teaser For ‘personal’ column plant: STRANDED: THERE’S NO ONE TO HELP me. Won't you come and see what you can do? I'll be at me peed ‘Theatre starting tomorrow. Kay Francis This One's In The Bag... 3 A pretty gal should Give her a couple of ten on it... could you ask. for a more attractive street’ bally? Gal travels road depot awhile . just be sure’ ‘She keeps moving. New Twist For Dep't. Store Book Counter Department store’s book shop comes in on a contest this way: Paper offers books and passes for best letters on ‘‘ What 10 books would you want if you were stranded in a big city?’’? And then monsieur, your dateline. Cut-out From The Three-Shest Three sheet cut out like this has variety of uses. For front, in windows of cooperating merchants and—oh you know the other places. Don’t forget to varnish it. and back it up with ace compo board. Pare Ten n't be hard to find. valises with title writ through busy sections . . : of town, sits in rail. © get ’em looking... and Photos For Chain-Letter Stunt This is what the miniature photos look like. Even if you’re not going for the chain-letter stunt, photos would make neat little giveaway, since entire back gets theatre imprint. 4” x 6”, printed in colored ink, they’re $2.50 per M. Order directly from ECONOMY NOVELTY CO. 239 W. 39th Street, NA Cernig free) Beach Barrel Baliye The crowds at the ‘béach’ll get a kick’ out of this one. The fellow’s not really wholly dishabille — he’s got bathing trunks on. ‘Travelers Aid’ As Exhibitors Rid Kay’s a big muck-a-muck in the Travelers Aid in . this film. You could invite the gal with a similar position down to the opening—and then have re porters interview her on what she thinks about it. Yeah, that’s if you got the Travelers Aid in town. See if they’ll hand out heralds for you and allow posting of announcements. Marquee Man Is ‘Stranded’ Nothing like a live figure on the marquee to picture tells all you have to do for this stunt. If the gent doesn’t get enough attention as is, a couple of yells from him will take care of everything. ' Fair ladies in fair gowns arrayed, ‘' Decided that ‘she his wife must — be. ae : When strike-breakers would play — . < hob a FASHION ANGLES /-=Pickh Yours We've coralled a number of the most effective fashions stunts used in the field. They’re inexpensive and easy to work so we're listing them to give you a chance to check the one you haven't tried. RADIO BEAUTY HINTS—Household radio program gives tickets for best beauty hints sent in daily. LOBBY FASHION SHOW-—Miniature fashion show exhibits hats and accessories. BEST-DRESSED KIDDIES—Find ‘best dressed kid’ who receives prize ‘awarded’ by Kay Francis, best-dressed star or kiddie fashion show for stage. Can be pulled at lawn tea, by travelling photog-. rapher, on beach or in theatre. FASHION EXPERTS AS GUESTS—Invite style writers and dress designers to opening. Supply them with stills of Francis in some of her smart new gowns for break in fashion column. Dress designer can make sketches from stills for lobby display. BEST-DRESSED WORKING GIRLS—A contest to select ‘the best dressed salesgirl’ (or stenographer) in town. It's because Kay's the screen's ‘Best Dressed Actress.’ PHOTOS OF SNAPPY DRESSERS—Traveling photog takes pictures of women in shopping district. Girl in nicest outfit is called local best-dresser and gets prize donated by merchants. HAIR-DRESS SHOW —Department store. or beauty shop holds hair-dress showin lobby at advertised time.. Their -ads tell all about it and that’s where the gravy comes in. : WARM-WEATHER DISPLAYS—Lobby show of warm weather accessories should click. This to include clothing, keep-cool gadgets for homes, ice cream giveaways and the rest of the works. 2 Col. Newspaper Poem-Puzzle Illustrated in miniature, but you get it in regular 3%” width. Order Mat No. 204—20. (SOLUTION ) MAY FRANCS Kay Francis has. with ‘skill portrayed But never one that has demanded “STRA ANDED’ More than lovely Lynn of {ricvune= form PuzZzun “Stranded !”’ adest fu %. A Travelers’ Aid assistant, she Be seed RAYE® Is working for humanity— =r ve ‘SOO-IES IN Get Aq ARRAYER Contented with her fiance ®: vag. wees. ER 142s HAS 500-Gb-500-ED Until a whirlwind blows “her way! PMs Brent, a \oung bilize. builder, he Me pe SE-HAN 50-0-5-£-50 ae A ih taveso-ins [97] lath Lts--aN-@, SHE es wore, F a 'HUity -H-HER FI AN-SAY UNSB-IL A. WINS CQ -5-ows HER WAY, (SI. A YOUNG —ginenati= Susans ME $00-8-¢-@-S00-48, eS sue HDs Bi! wh? ref S/S [Tak Wav) P-50-AY 40> sae nom weak HIS May 1-6-C vie ans ane rioitr Wag n tom Gwins | eS ‘H&B-1000, ANEW +66 — ins | ahr Bm seneen Se uns 50: O-tb HER 1000-@9r sume ROLE IN STRANDED ! With him-sand with his mighty, job, She fights the fight with hin and wins, + ge =e him a new life be The ‘enti sprpen star has land reg most. appealing role in’ “‘Stranded.” ° 0” “a bic Available with attractive molding at no extra cost. Black and White........... $2.10 Hand: Coloréd =]: $3.30 Order from address. nearest your city MASTER ART PRODUCTS, Inc. New York City: 630 Ninth Ave.; Boston, Mass.: 6 Winchester St.; Los Angeies, -Calif.: 1640 W.. Washington St.; Chicago, IIl.: 831 So. Wabash Ave.; Philadelphia, Pa.: 1225 Vine St.