Sunny (Warner Bros.) (1930)

~~ 5 1 = —_—— er foa el = <a, —_— = ¥ 7 a 2 = — ~ —_—_ GET YOUR EXPLOITATION SET NU. EVERY STUNT AWINNER! EVER, WHAT IS A GOOD CAMPAIGN? . Enough playing time for the trailer. . A good lobby. . A good newspaper campaign. A good exploitation campaign. . A good publicity campaign. At least one good newspaper contest. reas 20 not sell tickets until they are carried out. And it is tne ~72¥ that they are put into effect that reflects true showmanship. __ If you’re a showman here’s your chance to show it for “Sunny” is a once-in-agreat-while picture. ~ Co-operative Newspaper Advertisement Basing your lead on the line ‘‘Everything Is Sunny Now,’’ your newspaper ad solicitor can undoubtedly secure enough advertising from local merchants to make a co-operative double page ad in one of your local newspapers. In fact, with a little energetic salesmanship you can have a complete section of your newspaper and here’s the way to do it: 1. Get the advertising solicitor of your liveliest newspaper to solicit local merchants for this co-operative ad. He has a great lead and convincing argument with a line like ‘‘Everything Is Sunny in (Fill in the name of your town.),’’ inasmuch as it counteracts the opinions of the buying public regarding the economic depression and loosens the rubber bands on the public’s bank roll. 2. Give the advertising solicitor names of prospects that you think are live ones. 3. Give him letters of introduction to the merchants of your acquaintance. 4, Have the newspaper editor interview the leading men of your _ eee | i ecnmermy epinis. slogan ‘‘Everything Is wus, ---We? . If a concentrated effort is made to get enough stories from . the leading officials of the city and enough ads from the local ' merchants a live wire newspaper could get enough material to at least fill a four page section.. If this is accomplished it would be well for you to have reprints of the section made and distributed throughout the town. It’s a great idea that a livewire newspaper will surely entertain. | AN UNUSUAL NOVELTY | « a€ The above illustration is printed on a card in black and white, slightly larger than illustrated above. Underneath the illustration are the instructions that tell the reader to paint water over the surface of the card and see it in full color. Ag the water touches the surface, six beautiful and striking colors appear with copy telling about the picture. A brush is not necessary, a soft stick or match, a piece of cotton or a rolled piece of paper will do the trick. THESE LOW PRICES GIVE YOU A CHANCE TO USE LARGE QUANTITIES: 1.000 including Theatre imprint.................... $7.00 3,000 « es es ee eee On ee 19.00 5,000 ss a ait eS Rae OE ee 30.00 10,000 id Wy Mee ote, Cee 55.00 20,000 cS ee Bas Soe eee as ae 100.00 ORDER DIRECT FROM INVISIBLE COLOR-PRINT SALES CoO. 25 East 26th Street, N. Y. Tel, Ashland 3766 Page Two Stickers | Have a quantity of two color stickers about three inches square printed and distributed throughout the town reading: “*Everything Is SUNNY Now because MARILYN MILLER is back again in a bigger, brighter and better picture than ‘Sally’!’’ Teaser. Campaign Make up teaser one sheets or half sheets or window ecards reading “Everything will soon be Sunny in (fill in name of your town).” Paste them everywhere. Tack the window cards all around town. Follow this campaign up with “Everything is Sunny now because Marilyn Miller is back again in a bigger, brighter and better picture than ‘Sally’.” Song Tie-Ups Harms, Ine., publishers of the theme song “Who,” which has been retained from the original play, will publish “I Was Alone,” a new song written by Jerome Kern and sung by Marilyn Miller in the picture. As we go to pres no definite arrangements have been made for the printing of musical accessories by Harms, Ine. However, write to them at 65 West 45th Street, New York City, and they will be glad to supply you with all of the material they prepare, if they prepare any. This will give you a great chance to tie-up with all radio and musical stores, orchestras and other places where the plugging of “Who” or “I Was Alone” will help your boxoffice. Bank Tie-Up Banks are always looking for unusual ideas to sell their institution to the public. If you play this picture during the winter or spring suggest the following tie-up to the bank: EVERYTHING WILL SOON BE SUNNY. SAVE TODAY TO GET THAT RAY OF SUNSHINE TOMORROW. With this card as the central unit you can build an interesting window display around it with stills from “Sunny” and your theatre billing. IMPORTANT Undoubtedly with a picture of the box office prospects of “Sunny” you will do everything in your power to give it a great send off. If your local conditions permit, arrange for a reserved seat preview prior to the opening day. Invite the most prominent people of your town. Send daily stories to the newspapers of those who have signified their intentions of attending. Make it a fulldress affair. Build it up as a big exclusive event. You may have to run this as a midnight show after your regular feature or, if conditions permit, you can start it at eightthirty. No matter which way you run if make it a real bir ag. By whirlwind campaign in this instance, we refer to a concentrated drive for a box-office record, bringing into play the augmented advertising mediums you would usually employ, gether with every other exploitation medium that can constructively hook up with these units. “Sunny” is the biggest played. That is a fact you must sell to your public in the most convincing way you have ever sold anything. The posters and other accessories on “Sunny” are of strictly big-time calibre, the liberal use of which is bound to accentuate the importance of this wonderful attraction. borrow and steal every stand location in-town. Plaster every available ‘shot’ with the smaller posters. Lithograph every empty window. Bill the limit with window ecards. Herald the town like it hag never been heralded before. Don’t be satisfied in grabbing off every “standard poster Send out a ‘bucket brigade’ along the highways, the site of buildings under construction and being dismantled, barns, available spot where a snipe can be posted. For this campaign get out type one and three sheets with copy similar to following: OFFICIAL BILLING First National Pictures, Inc. Present MARILYN MILLER 00. “SUNNY? ee With : Lawrence Gray, Joe Donahue, O. P. Heggie_ 20 % Inez Courtney, Clyde Cook 10% Book and lyrics by Otto Harbach and Oscar Haramerstein 1 see he eae 2% Music by Jerome Kern 2% A Willian A. Seiter Production wa 20 % A First National & Vitaphone Prod: 25% 1 | WHIRLWIND CAMPAIGN | available. No matter where a son turns let your “Sunny” m’ meet his gaze. PLACE CARD This unit in itself establishes class. Deliver generous supplies of neatly executed place-cards bearing copy suggested here, to managers of principal hotels, and headwaiters »f your leading restaurants and ecabarets, These should be welcomed on account of the gesture of friendliness these cards embody for their gues, and patrons. The usual complimentaries for the cooperating parties are in order and arrange that in the case of hotels, these cards are placed in each mail box or under the glass top of desk in rooms and in restaurants at the plate of each patron, Here is your copy: Fal WE LIKE TO FEEL OU AME "OUR = GUEST, BECAUSE YOU EN JOY THE GOOD THINGS IN LIFE. APPRECIATE OUR EFFORTS TO PLEASE AN OUR PERSONAL PLEAS IN MAKING YOU WELC( MIGHT WE SUGGEST ku. YOUR FURTHER ENJOY MENT, THE WITNESSING OF THAT HIGHLY RECOM MENDED ATTRACTION, MARILYN MILLER IN “SUN NY” AT THE STRAND THE ATRE. THE MANAGEMENT. With a slight alteration of copy, these cards are ideal for taxis and bus lines, also as counter cards in leading stores and smart shops. PAPER BAGS An additional angle is furnished here, namely supplying one or more grocers with a few thousand standard sized paper-bags carrying the following imprint: THANK YOU. CALL AGAIN. IN FURTHER APPRECIA TION MIGHT WE MAKE A SUGGESTION THAT WILL MAKE YOUR SHOPPING EX PEDITION ALL THE MOR® doubled and tripled, to picture you have ever BILL LIKE A CIRCUS Beg, SUPPLEMENTARY BILLING location. fences and every Everything Is SUNNY in Detroit because MARILYN MILLER is at the STRAND In A Great Big Wonderful Show PROFITABLE. BY A’ MEANS SEE MARILYN : Get out tack cards with same copy| LER IN “SUNNY” AT 1. and “hit” every post, tree and spot STRAND. NOVEL LOBBY STUNT Cut out the head of Marilyn Miller from the 24-sheet. Mount it on compo board. If you have a public-address system, put the loud speaker behind the cut-out head, and the microphone in the manager’s office or the boxoffice. Station an usher at the speaking end of the device to say: : ‘“‘Hello, everybody, Sunny’s here. And Marilyn Miller makes her irresistible. ‘Sunny’ is full of joy, full of romance, full of smiles, full of the kind of entertainment that made ‘Sally’ your favorite picture. Don’t forget to see Marilyn Miller in ‘Sunny,’ with Joe ey Donahue, Lawrence Gray, O. P. Heggie, Inez ae Courtney, Clyde Cook, Barbara Bedford and Judith Vosselli. It will be shown at this theatre for one week beginning next If you want a new thrill, don’t miss ‘Sunny.’ If it is possible to get this address put onto a record, it will save you much trouble. However, it is a good stunt no matter how you work it. 9 Se fa-y ¢ Vo Senne. 86a te