Sunny (Warner Bros.) (1930)

~ opie > ; wae ne ea y y ~ — ~ : > et ~~ ‘USE AT LEAST FIVE OF THESE IDEAS i lei IDEA A TICKET SELLER! eee “= HERE IS THE MOST SURPRISING AND EFFECTIVE THROWAWAY EVER OFFERED FOR EXPLOITATION “SKIRITERS” (Sky-writers) il Actual size 514 x 81% inches BEFORE and AFTER The lighted end of a cigarette touched to the blackstarts a trail that burns out “S,U-N-N-Y ” = MYSTIFYING! | SENSATIONAL ! ABSOLUTELY HARMLESS! They'll be the talk of the town. How to Use Them:— -1. Hand them to your patrons as they leave the theatre, for several days before the opening date. 2. Give them to choice neighborhood stores, who will devise many ways of dispensing them, to arouse public interest. 3. Your mailing list is a splendid medium for distribution, 4, Have one of your ushers hand them to the general public on a busy corner of your city. They can be had for quick delivery, at $10.00 per thousand, C.O.D. You can have them imprinted by local printer. (or) A rubber stamp with imprint playdates, will be furnished for 75c. additional. Not available at your exchange, must be ordered direct from Phillips Displays, Inc., at 40 East 21st St., New York City. — | | NEWSPAPER CONTEST | A contest conducted through the columns of your local newspaper to fnd WHO HAS THE SUNNIEST SMILE IN TOWN is one that an editor will be glad to run. In presenting this contest to your local editor do so with the thought in mind that you have something he wants. It is a great circulation builder that he can’t afford to overlook. Undoubtedly he will want you to stand a share of the prize money. That is an arrangement that you will have to work out with him, your share of the expenses depending entirely upon the duration of the contest and the kind of backing the newspaper will give it. 3 Can’t you just see a full page layout of smiling heads from the girls who not only want to win the contest but like to see their picture in the paper? And can’t you see the crowds around your lobby looking over the elippings from the newspaper that you will have on display? Here is a natural if there ever was one. Make it the big shot of he, exploitation gun that is going to send “Sunny” to the highest gross vowve had in years. It might cost you some money to put it over but will more than repay you with the business resulting therefrom. Read the above item over again. Make sure you understand it. Get your proposition all set—dash over to the newspaper office now and put it over. TOLE DO'S FAMILY THEATs _ Tomorrow Invites you to the greatest show this side of life! Come out of the cold and into the warmth of her radiant charms. She’s better than “Sally” as Sunny eyes that can’t behave. Sunny lips that never grow cold. Sunny smiles that flash a “‘come on” to a husband she she couldn’t get! 570 Lines ANOTHER NEWSPAPER CONTEST | After you’ve got the contest TO FIND THE GIRL WITH THE SUNNIEST SMILE set with one of your papers, dash over to your next best newspaper and sell them this contest: You will supply them with a still showing Marilyn Miller in a dancing costume. The newspaper will print this picture every day and ask the readers to suggest in drawings the best costume for Marilyn Miller to wear when she breaks into high society as she does in “Sunny.” | Offer suitable prizes for the best suggestions, making prominent artists and designers the judges. INCE RE doesn’t want and a boy © DONAHUE O. P. HEGGIE inez Courtney Barbara Bedford Brightest Spot In with . LAWRENCE GRAY JOE Clyde Cook A FIRST NATIONAL & VITAPHONE HIT SEE LAST PAGE FOR NOVEL LOBBY STREAMER Page Three