Sweepstakes Winner (Warner Bros.) (1939)

‘Sweepstakes Winner Is An Exploitation Picture If There Ever Was One... Take Your Choice Of These 20 Ideas CAPITALIZE ON REAL SWEEPSTAKES Tie in with the real Sweepstakes ballyhoo by inviting all local winners down to see your picture as guests of the theatre. Then have talk about their luck from stage—or transfer the idea to local radio station, which might devote special time to stunt. HORSESHOE DISPLAY IN LOBBY Have local florist make up large wreath in form of horseshoe. Place cutout heads of Marie Wilson and Johnnie Davis in center. Surround with scene stills and selling copy. Heads can be cut out of the 40” x 60” (see accessory section). SELL COMEDY WITH AD BLOWUPS A glance at the ad section will call attention to the number of excellent blowup possibilities for front, lobby and window display purposes. Breezy copy and cartoon handling of some of the ad layouts lend themselves readily to enlargement. HITCH TRAILER TO NEWSREEL Borrow a number of newsreel clips showing real sweeps winners being interviewed, telling how it feels to win, etc. Run these with your regular newsreel release just ahead of the Vitaphone Trailer on “Sweepstakes Winner.” “IF | WERE A SWEEPS WINNER” Conduct contest for best letter on subject —““What I'd do if | were a Sweepstakes Winner.” Best answers are printed in local cooperating paper and awarded guest passes. FORMER WINNERS ON DISPLAY Pictures of recent big-money sweepstakes winners in your town or nearby can be borrowed trom local daily and worked into lobby display. Highlight a blowup of Marie Wilson with copy: “Meet the gal with the wrong-way brain! Her sweepstakes ticket was good for 150,000 dollars — her wacky antics are good for 150,000 laughs! See Marie Wilson win the sweepstakes and cash in on your share of the fun. See ‘Sweepstakes Winner’!”’ USE AN INQUIRING REPORTER Man-on-the-street program during busy hours could include question: ‘““What would you do if you won $150,000 in the sweepstakes? Regular radio broadcast could include interviews with former sweepstakes winners — how they spent the money, how it affected their lives, etc. WINDOWS ON RIDING EQUIPMENT Because picture deals with horses and racing, tieups with sports goods stores and riding academies are in order. Cutout displays and scene stills could be placed to good advantage. Stills specially suitable for this purpose are Nos. SW-23, 27, 28, 36, 38. Order from Campaign Plan Editor—10c each. HERALDS TO SWEEPS PLAYERS Imprint the back side of flash herald (see inside back cover) with copy: “ATTENTION ALL SWEEPSTAKES PLAYERS! Would you like to win $1,000,000 worth of laughs, howls, roars? Get your ticket now to “Sweepstakes Winner’ at the Century Theatre and cash in on your share of the fun! HERE’S THE ‘TICKET’ Imitation Sweepstakes tickets can be printed locally from mat shown on right. Order mat No. 205 — 15c from Campaign Plan Editor. For best results “‘tickets’’ should be printed on colored stock. Can be used as street or theatre giveaway with playdates and theatre name imprinted. Can also be used as lucky number gag. Panels on “‘ticket’”’ mat carrying numbers and cast can be routed out with consecutive numbers printed in its place. Copy in cast panel: “If the number on this ticket corresponds to number posted in the Century Theatre lobby, you’re “Winner” and entitled to a pair of guest tickets to see “Sweepstakes Winner.” “MINT Country of or @xmim e SWEESTARES vn EVERYONE WINS IN THIS RACE! AND THE PRIZE IS AN HOUR CHOCK-FULL OF CHUCKLES! COME AND COLLECT YOUR SHARE AT... A | THEATRE IMPRINT | SHE WAS AS PRETTY ASA PICTURE... SO ALL THE = [FRE GYP-ARTISTS | Ey FRAMED HER! ||P See Ns she bap Richio with ley Fi MARIE haetapgele as First National Ell igin U.S.A. Copyright 1939 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers.