Sweepstakes Winner (Warner Bros.) (1939)

1. FIND MARIE’S DOUBLE Still No. MW 311, showing Marie Wilson dressed as a waitress, can be used as basis of a Marie Wilson Sweepstakes. Cooperating newspaper conducts search for the waitress in town who looks most like Marie Wilson. Photo appears in paper daily for duration of to paper. Readers select their choice by ballot. Winner receives prizes promoted from local merchants. 2. LAUGH SWEEPSTAKES Prizes are awarded for the heartiest laugh, the funniest laugh and the most contagious laugh etc. Announce through ads in local paper, heralds, and lobby bulletins. Rope off special section for contestants. *OrmoooowwowOVDVDV—NV—«t tnt FIND LOCAL DAVIS AND COLONNA 4 WAYS TO CONDUCT LOCAL SWEEPSTAKES contest. Contestants are invited to submit their photos _ 3. KID SWEEPSTAKES Borrowing an idea from the popular soapbox derby, stage a sweepstakes for the kids in a centrally located park. Kids ride broomstick horses which they make themselves. Another twist would be to conduct a roller skating sweepstakes for the youngsters. A new pair of skates and tickets to the show is reward to Sweeps Winner. Local daily should be interested in idea. 4. MUSTACHE OR EYELASH SWEEPS Find the man with the longest mustache in town, and match his against Jerry Colonna’s. Also find the girl with largest real eyelashes; match their length with that of Marie Wilson’s. For newspaper plant use stills Nos. MW-Pub A277; Colonna-2. Order from Campaign Plan Editor. ——K—xKKvKrnw—wwiMVMiiinttiti aa GOOD LUCK ON DISPLAY BOARD Johnnie Davis imitators who can hold a note on the cornet as long as possible, the way Johnnie does; Colonna imitators who can hold a vocal note as long as possible. Davis claims to be able to hold a note on his trumpet nearly 3 minutes; Colonna’s record holding one note with his voice is about 1:39 minutes. As Colonna is considered a master of double-talk you might stage contest to determine the best double-talker in town. Test to be held on stage opening night. CLASSIFIED AD SWEEPSTAKES Scattered through the classified ads of local newspaper are names, concealed in code, of local people selected from telephone book or city directory. Readers whose names are printed win a pair of guest tickets to see “Sweepstakes Winner.” Box on first page of classified section announces stunt and gives the key to code numbers. NEWSPAPER FEATURE Recent series of stories in New York World-Telegram concerning the adventures of local sweepstakes winners, their reactions in winning, what they did with the prize money and how it affected their lives is the tip off for local promotion of the same sort. Contact your local editor and point out the human interest material possible in such a feature based on local Sweepstakes Winners for publicity build-up of your showing. Try to arrange the interviews at your theatre after special showing of picture. Get list of former sweepstakes winners from paper’s files; then invite the big prize winners by letter. Group of winners might send a congratulatory wire to Marie Wilson. “0 NO 12 Ready-to-use ADS on the next 3 Pages On display board in lobby place a number of good luck pieces such as: horseshoe, four leaf clover, small pins, and rabbit’s foot. Highlight a blowup head of Marie Wilson with copy: ‘See the dumbest girl in the world become the luckiest girl in the world. See the season’s howl-handicap ‘Sweepstakes Winner’ starting next Friday.” STILLS FOR LOCAL TIE-UPS MARIE WILSON: Palanias. of OS Se MW Pub A307 Cosmetics 02-49 ey, MW Pub A346 Handbag: 220 ee MW Pub A371 JOHNNIE DAVIS: Trumpet) 2 ea jD 16 Can is ee ee JD 55 Pine ee a ere as ee JD 78 Order these specially prepared stills from Campaign Plan Editor. Complete set of 6—50c; individually 10¢. SPOT RADIO FLASH What would you do if you were a ‘Sweepstakes Winner’? See what Marie Wilson the screen’s lovable scatter-brain does when she becomes a ‘‘Sweepstakes Winner.” Treat yourself to a million dollars worth of laughs, howls and roars. See ‘Sweepstakes Winner’ at the Century Theatre Now. Meet Marie Wilson, and her fortune hunting mates, Allan Jenkins, Johnnie Davis, Jerry Colonna and Charley Foy on a high, wide and hilarious spending spree. Her sweepstakes ticket was good for $150,000; her wacky antics are good for 150,000 laughs! Be sure you get your share. See ‘Sweepstakes Winner” at the Century Theatre Now. UNAM E ae