Sweet Adeline (Warner Bros.) (1934)

i a & SWEET DELINE =EXxPLOUTATION = Yours for a Re CWD GHD CHD GHD CHD CHD CHD CHD CHD SWEET ADELINE BALL e Tie-up with newspaper on a ‘‘Sweet Adeline Ball,’’ to be held at a local hall. Proceeds of the affair go to a prominent charity and if everybody turns out in costume, prizes can be promoted for those wearing the funniest outfits. Popular newspapermen can be invited to act as judges, which will give you another ‘‘in.’’ The charity due for the benefits ought to give you a lot of cooperation. CHD CHD GHYD GHD GHD CHD GHD CHD CHD LOBBY STEREOSCOPE > Remember when you sat down in your girl’s parlor to look at pictures of the Taj Mahal and the Washington Monument thru a stereoscope? Well, you can use the same idea and build one of compo board and wood, large enough to hold stills from the film, instead of the old-fashioned cards. An attendant should be handy to change the stills and keep the crowds in line. Don’t forget to use identical stills on both sides of the ’seope! CHD GHD GAY GHD GAY GHD CHD OHO CHD LANDMARK MEMORIES . 2 Can they remember how your town looked way back in the nineties? Test ’em with photos of the town’s landmarks from the newspaper morgue or the local library. Get the paper to run a series of ’em under the head: ‘‘Remember the town in the days of Sweet Adeline?’’ Give ducats to those who can guess most of ’em correctly. CHD CHD GHD CHD CHD CHD CHD CHD CHO HOW MANY IN CAST? This, too, was used successfully on an earlier film. Put Stills A11, A25, A177, up on a board in your lobby. Tell ’em that these are some of the crowd scenes from the picture. You want patrons to guess how many people there are in the cast. Ballots can be dropped in a box in the lobby. The answer? 576. Page Twelve cord Campaign! OD GHD CHD CHO CHD CHD CHO CHO CHD CHD GHD CHD CHO CHD CHD CHD CHD CHD POEM-PUZZLE PLANT — TRIED IT YET? Here’s something you don’t get on other pictures. It’s got novelty —and fits the movie page or wherever your paper prefers. No “too much plug” worry here and plenty of fun—try it yourself or give it to the folks at home if you think we’re bragging. Forget the contest angle—it’s a publicity plant. Order Mat No. 21—20c. If, for some reason, your newspaper can’t find room for it, why not blow it up, make plenty of copies, and plant it in cooperating store windows? It’s attractive and tricky enough to make ’em stop and look, which is all a merchant could ask for. Think about it a second—it’s something you haven’t offered the dealers before. 500-A 500 Soe eens -E 500 THE DE-100.LO 500 E 500 Ge) WOULD GE SY Sauce Sion AND Q@a-5E Wie AH wee) 1F La ™ LOP-1000E Gy: ma, [“") AND THI GHD CHD CHD CHD GHD CHD CHD CHD DRINKS ON THE HOUSE . Loeal ginger ale wholesaler or soft drink dispenser can usually be interested in getting some publicity for little expense. Ask him to set up a bar in your lobby, just as so many exhibs promoted it for ‘‘Wonder Bar.’’ Copy on card reads: ‘‘Have a drink on the house—and join us in ‘‘Sweet Adeline.’’ Stills plastered — we said stills — all over the bar do the selling for you. It’ll help to have a shill in front of the bar, luring patrons over to it. A piano and a wheezy quartet to start ’em singing and keep ’em going puts on the finishing touches. CHO GAD GHD CHD CHD CHD CHD CHO CHD WINDOW DISPLAYS 2 Here’s something to work on: Styles are the most changeable things in this world, especially as regards personal apparel. Stores ‘all over town can be tied up on displays of old-fashioned styles of the goods, tying up directly with your show by using a ecard over the old-time display with the words: ‘‘In The Days Of SWEET ADELINE.”’ Some of the stores you can tie-up with are: Lingerie and corset shops, shoe stores, electric company, auto sales company, women’s dress and men’s clothing shops, men’s and women’s hat shops, bicycle shops, radio and phonograph shops and hairdressers. IRENE DUNNE PICTURE-POoEM PUZZLE BAS ; ane [ett THE FAIR, AND P LY waS CORP RN IN LO Loie-siae [ir RI-S-ER, -#1-O ae a WA-50-50-P THE a (00 REATURE ‘0 A T--CHING HUNCH THE S50 @Q>-pP/ CHLOS 100:A-Go ass OF 1000-:USI@ PAS » WAS Gay “IRENE “RED IT ON THE §-I00REEN |00C@> 1000-ARRON " AND "SS OrnGaree’ "ANN 5LO>-100:KERS” ANDLO>F LOY WERE FREE,’ AND Sy ba Sen Ge) SUCOYNE 8 , ss IN ; Sweet Ape-50<O> ne! od cS (SOLUTION) Irene Dunne, the fair and : plucky 5 Was born in Louisville, -U -100 Kentucky ; nf Her dad built river show Hew BOAT Go _ boats, so She early sailed the O-hi-O! In convent walls the pretty creature Decided she would be a teacher; She sang and won a scholarship And gave her teaching hunch, the slip! Chicago School of Music past, With Broadway shows her lot was cast. Her first. big hit was gay hope TEAIOOHER, en ~~ WAY SowS GER) LOT WAY 100”aQ7 Irene In time she starred it, on the screen, In “Cimarron” and “Stingaree,” “Ann Vickers” and “If I Were Free” And many more! Soon she will shine And sing, too, in “Sweet Adeline’”’! CHD GHD GHYD CHD CHD CHD CHO GHD CHD HANSOMS AROUND TOWN? co For flash — you ean try to dig up some old-fashioned hansom cabs, paper them, and have costumed couples ride ’em around town. The same idea can be carried thru with any ancient horse-drawn coach or horseless ecarriage—auto to you! CHI CHD GHD GHD CHD CHD CHD CHD CHD SPANISH-AMERICAN VETS C3 Much of the film’s action revolyes about Spanish-American War. The war vets should be interested in seeing the film and cooperating with you. Drop their president a line and tell him about the film. He’ll tell the boys. If it isn’t too cold, you might ask them to parade to the theatre on opening night. This includes their band and all the trimmings. »»»>Y»> YY DDE KKMK KKK EVERYBODY SINGS “SWEET ADELINE” SEE PAGE 19 FOR EASY CASH-IN PLAN »»» »> D> D> DDK KKK KK KK K