Sweet Music (Warner Bros.) (1935)

The Radio Slant... Contest, Broadcasts PLAY GUESSING GAMES WITH RADIO PAGE READERS Turning The Dials Instening to the familiar strains of ‘My Time Is Your Time’’ coming over the radio t’other night, I couldn’t help but re-admire (yes I’ve done it before) the man whose air-rival was heralded by that sprightly bit of music. The one and only Rudy Vallee. A grand entertainer, a great guy and a keen showman. It was over his latter qualities that I waxed particularly thoughtful. That business of linking his program with the signature song ‘‘My Time Is Your Time,’’ and his pet expression ‘‘Heigh-Ho, Everybody!’’ ... What an idea! Not that other radio players don’t use some definite verbal or musical trade mark. But are they as easily recognized as Rudy Vallee’s? What do you think? That they are? Well, here’s an idea that just occurred to me. I’ll print a line-up of star slogans and signature melodies and you try to remember which star belongs to each trade-mark. And just to make this little contest even more interesting, the ten people who submit the most accurate answers will be my guests at the premiere of Rudy Vallee’s new screen hit, ‘Sweet Music.’’ “Wanna Buy A Duck”? Your’re not much of a tunerinner if you don’t know that (1) 200000000ooo... cece. is known to millions by that phrase. If you miss out on this first one, you’re sure to miss out on the free passes, and we'll be askin’ you “Wanna Buy A Ticket?” We heard our favorite radio comedian ask his studio audience to — name people they’d like to hear him impersonate, and some wise jane yelled, “Greta Garbo,” to which this funny man niftied, ‘“O.K. lady, I will if you'll lend me your shoes.” If you weren’t listening in that night, you might recognize 3 Beer eee by his so called title of “Greek Ambassador.” Speaking of comedians, two I just can’t get enough of, are always introduced with that nonsensical number “Crazy People,” which starts a million funnybones reverberating to the dizzy, daffy dialogue of (3) .............. Site K a and .......................... Another funny fellow, of a different sort though, is (4) ...0.0.000000000000000..... who everybody knows by that classic phrase “I only know what I read in the papers.” Yep, it’s fellows like these that make listening to the radio fun—not the drudgery that most jobs become. Wasn’t he the one who told that conceited tenor that “as long as you sing on the air, I won’t breathe it.” Getting away from comedians for a while—which is quite a job at that, I find it pleasant listening to the strains of the sweet melodies that herald the arrival of the “Waltz King,” who is none other than (5)................................... Another orchestra that sets my feet a’tapping, is (6)... ; who come and go to the haunting strains of “Sleep, Sleep, Sleep.” Talking about sleep (nobody was but we had to get this gag in) I was just dozing off last night listening to a whiskey tenor, which is one of the tough parts of this job, when a turn of the dial got me the “Baron,” who was telling the story about going into a restaurant in Chicago, and asking the tough waitress if he could have two hard-boiled eggs to take out. She said “sure, but the other waitress and me don’t get through until 10 o’clock.” The “Baron,” as you all Tenow, is really: (2)... 3 co ee Did you hear Chopin’s “Nocturne in E Flat” the other night? I always S94, OW is Sie Wve wie) se. 80.0) 89-0.) 6 0 01eaa 6 eigie.b Ca.e.6.6 i ee es Page Four Column at left is adaptable for planting on radio page—or for inclusion by radio Ed in his regular column. It’s in form of contest on association of radio stars with their theme song or slogan. If you’re in doubt about it, just try it yourself. Answers are: 1. Joe Penner; 2. George Givot; 3. Burns and Allen; 4. Will Rogers; 5. Wayne King; 6. Fred Waring’s Pennsylvanians; 7. Jack Pearl; 8. Eddie Duchin; 9. Amos and Andy; 10. Red Davis; 11. Little Jack Little; 12. Tom ‘‘Fats’’ Waller; 13. Jack Armstrong; 14, Mills Brothers; 15. Walter O’ Keefe. (This Tells ’Em) Editor Invites Real Radio Fans To Theatre Party The Radio Editor is giving a party, and invites you to be his pucst-at _thes.....4..0. Theatre, on ee OS yg to see Rudy Vallee in the Warner Bros. picture ‘‘Sweet Music.’’ Of course, you have to bring a present to any party, and the Radio Editor has a string tied to his invitation, also. He wants to limit his invitations to real Radio Fans, and the way to tell a radio fan is to have him, or her, qualify by showing that he, or she, really does listen to radio programs. Everyone knows that when the orchestra starts playing ‘‘When the Moon Comes Over the Mountains’’ they will shortly hear the voice of Kate Smith. But how many more theme songs, or program signatures can you identify? The real Radio Fan knows prac. tically all of them, so here’s your chance to prove your qualifications. In another column the Radio Editor has printed a ‘‘test’’ story. If you can fill in the blanks correctly, thus showing what radio entertainer belongs to the musical number designated, or what music is always identified with a radio star or sketch. The first ten readers who send in correct lists to the Radio Editor DP PMO ont 255 (newspaper), or the ten most accurate lists submitted (if there are no correct ones), will each receive two tickets to the SEES ore oe Theatre, where ‘* Sweet Music,’?’ Warner Bros.’ newest musical, with Rudy Vallee in the stellar role will open on.................. Here’s a chance for radio fans to see a big broadcasting studio in operation, for Rudy in the film portrays a radio entertainer. Ann Dvorak has the leading feminine role and the big cast includes Helen Morgan, Ned Sparks, Robert Armstrong, Alice White, Allen Jenkins, Joseph Cawthorn, Al Shean and many other film favorites. All entries must be submitted beLOre eae: » when the lists close This gives all radio fans plenty of time to qualify, even if they have to start twirling dials to do so. It shouldn’t be necessary, however. Real radio fans know the signatures, and will be able to match them quickly. Remember, there are two things that count, speed and accuracy. Time will be judged by two things—the hour the list is received at the office of the c.are (newspaper) and the time of mailing as shown by the post office stamp. RADIO TIEUPS — ALL KINDS FOR ALL TOWNS! ENTERTAINERS’ CONTEST Musicians can help by trying for prize for best rendition of song from “Sweet Music.” HEADLINER FROM TOWN? Is there a radio headliner from your town? Personal message from star will look good in lobby, ads, or news paper. GALS’ LETTERS After Rudy Vallee’s broadcast or your own air period, announce contest for femmes who write best 25-word letters on subject: “Why I Want To See ‘Sweet Music’.” Ducats will do. COMMERCIAL SPOTS Stores plug ‘radio specials’—articles not mentioned in ads, available only to radio audiences. Try for a line plugging your show and dates. STUDIO IN LOBBY Local broadcasters will cooperate in rigging up miniature studio for lobby. Engineer can wire mike so patrons can pick up headphones and hear friends broadcast few feet away. Attendant to explain fine points and answer questions, will lend air of authenticity. . ORCH. PILOTS’ SCREENING Maestros of radioland will probably endorse film in return for special showing and contingent publicity. Boys are strong for Vallee and ought to spot plugs on their programs. RADIO EDS’ SHOW Radio scribes at preview or opening night. Refreshments will add to occasion. ‘MIKE’ DISPLAY Arrange with local radio outlets for display of ‘mike’ from early days to present, labeling each type and giving studio credit card. TAG RUDY’S PROGRAM On Thursday evenings, at 8 P. M. (E.S.T.), Rudy Vallee and his Variety Show take the air over N. B .C., sponsored by Fleischman’s Yeast. Snipe the program with announcement of your showing. PATRONS’ VOICE TESTS Mgr. Tom Fordham, Columbia Theatre, Erie, Pa., used this on “20 Million Sweethearts.”” He hooked in local station to broadcast voices of patrons from lobby for Hollywood tests. 8 UNIQUE LOBBY TRICK An attractive animated lobby display was used by Jack Simons at Poli’s Theatre, Hartford, Conn. Radio cabinet, in center of display, is attached to house P. A. system. When P. A. was turned on, paper notes came out of top of machine and danced up and down on drop curtain.