Sweet Music (Warner Bros.) (1935)

I2 Ways To Feature The Music IN RESTAURANTS Restaurants, tea rooms, and night spots providing music with their meals could advertise, at your suggestion, with copy like this: “TODAY JOE SMITH (BAND) LEADER) FEATURES THE HIT SONGS FROM RUDY VALLEE’S “SWEET MUSIC” NOW AT THE STRAND.” Idea has been used by a number of N. Y. night clubs. MUSIC SHOP DISPLAY A display of old musical instruments should make attractive window display for a coop music dealer. Each instrument should be tagged with data on its history. Entire display is headed: “SWEET MUSIC HAS POURED FORTH FROM THESE FOR AGES, ETC.” WANDERING MUSIC Three musicians, one to play an accordion, one with a saxaphone, and a vocalist with a megaphone. They wander, playing and sing: ing songs from the picture. Between numbers, vocalist spiels. New York is full of them—and when New Yorkers stop to listen, it means something. TESTING MEMORIES Play 25 records of former Vallee hits, and patrons guess titles. Most of them should be easy, but we'd advise you to put a couple of stickers in. If you think it'll take too much time, hold it in lobby or after last showing on Saturday nite. PARODY CONTEST Newspaper contest for parodies on “Fare Thee Well, Annabelle,” giving passes to ten best. After Cole Porter wrote “You’re the Top,” Walter Winchell received thousands of parodies on it. Tell that to your editor, if he’s doubtful about the idea. LOBBY BAND With “Dames,” an Atlantic City theatre planted a band in their lobby. Orchestra serenaded in coming patrons with song hits from the picture. Sounds like an idea for this one—especially on opening. MUSICAL FLOAT If you’re using a float, (and you should), hire a local band to play on it while it tours town. They play songs from the picture, and vocalist croons choruses through a megaphone. Between numbers, vocalist makes annoucements, plugging picture. STAGE CONTEST If you’ve had success with stage contests, why not a “Sweet Music” contest? Contestants must play a musical instrument, competing for promoted prizes. You can make it tougher by making embryo musicians play numbers from the picture. ‘SWEET MEDLEYS’ Medleys of songs from ‘SWEET MUSIC’ played by local ‘name’ band. In announcing medley, broadcaster might dedicate it to picture, mentioning Vallee. Hotels, radio, dance halls—it’s good in all of them! RUDY HITS IN LOBBY Might prove an interesting lobby feature to make up layout of SONG TITLE CONTEST songs Vallee made famous. Fans vote for their favorite. Angle of poll being to find type of song Vallee followers in your town prefer to hear him sing. Winning selection should make good reading if you can land a story on it. Here’s the list of songs: Deep Night, A Little Kiss Each Morning, Kansas City Kitty, My Time Is Your Time, Vagabond Lover, Man On The Flying Trapeze, Stein Song, Down The Field, Betty Coed, I Love You, Believe Me, I Love You, If You Were The Only Girl And I Was The Only Boy, If I Had A Girl Like You, Outside, 99 Out Of A 100, Honey, Let’s Put Out The Lights And Go To Sleep, Good Night, Sweetheart, When Yuba Plays The Tuba, Hold My Hand, S’posin’, The Drunkard’s Song, The Tattooed Lady, P. S. I Love You, Life Is Just A Bowl Of Cherries, Your Dog Likes My Dog, Dancing With Tears In My Eyes. Page Ten Why not a contest for best title suggestion for a new song for Vallee? Tie-up: music head of radio station who might compose song to fit title. Stunt can be worked over radio or through newspaper. (Publicity Story) Suggest Title of Vallee Style Song and Win a Prize Can you suggest a new title for a song suitable for Rudy Vallee? If you can, and it’s among the ten best submitted, there are two tickets to thes. ss sc. ae Theatre to see Rudy Vallee in Warner Bros.’ newest musical, “Sweet Music,” waiting for you. Rudy Vallee became famous for his rendition of sweet music, which is melody, with harmonious arrangements, played with flowing rhythm in contradistinction to “hot” syncopation. : Now thes = 6c (newspaper) invites its readers to submit titles around which songs of sweet music might be written. Don’t send in lyrics or music. All that is wanted is the title. (add local details.) MUSIC QUESTIONNAIRE Following is a list of various types of sweet music. It can be used as newspaper contest — or as exam for music classes, with passes for most correct answers. Anthem—any song or hymn of gladness, praise or triumph. Polka—round dance in common time with 3 steps to a measure, Cadenza—a flourish prepared for single voice. Rhapsody—a wild, irregular composition. Waltz—a round dance in triple time. Minuet—=stately dance in triple measure. Ballad——simple lyrical song telling story. Hornpipe—lively English country dance. Fandango—Spanish dance in triple time. Saraband—a stately Spanish dance of Moorish origin, Nocturne——dreamy, sentimental composition, HabaneramSpanish dance in slow 3-4 or 6-8 time, Potpourri—a medley of musical airs. Tarantella—lively Neapolitan dance in triplets. Cantatama choral composition in form of lyric drama, Reel—a lively dance for several couples characterized by intricate figures, Bolero—Spanish dance illustrative of love. Dirge—a song expressing grief or mourning. Pastoral—simple melody in rustic style. Elegy——Mournful or melancholy piece of music. Serenatama cantata on a simple subject. Suite—an orchestral composition of a series of movements,