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CRIME PREVENTION WEEK
Work in cooperation with city officials and editor of town's paper. Boy scouts and similar groups can cooperate by reporting misdemeanors to the police authorities. Posters in shops, schools, and on bulletin boards. Promote this special week and carry
..-Keep Mor
FIND BEST-LIKED COP
Get local paper to cooperate in campaign to find most popular policeman in town. Newspaper prints ballots and everyone in community is urged to cast vote in lobby ballot box. Opening night of your showing, present winner with awards. Every police
SPONSOR BROADCAST
Get together with police force to put on brief radio talk on "The Importance of Citizen's Cooperation With Police." Speakers include, police commissioner, district-attorney, or noted criminal lawyer. Beginning and end of program carries plugs for your showing.
COPS RUN BENEFIT
Cops are old hands at selling tickets, so get the Police Benevolent Association to run a benefit performance with this picture as the feature. It's a good way to reach out for extra business and build goodwill at the same time.
picture's title and playdate.
Tie-up Stills
Twelve special stills suitable for local dealer tie-ups are available on this production, featuring John Payne,
Gloria Dickson, and Dennis Morgan. Order ‘‘Tear Gas Tie-Up Stills”— $1.00 — from Warner Bros. Campaign Plan Editor, New York City.
EYECATCHING BALLY
Parade wrecked car on float through town. Large placard reads, ‘Mobsters wrecked many cars until the ‘Tear Gas Squad’ went into action." Billing and playdate are prominently displayed.
SHOW FAMILY PIX
In film, the Sullivan clan has always included a large number of policemen. Fix lobby display of pix of families having men on police force. Also promote newspaper feature on it.
man, his friends and relatives will be there.
REWARD HEROES
With the cooperation of local newspaper, honor Police Department heroes who have distinguished themselves in the line of duty. Get merchants to tie in and furnish awards to the heroes, which are presented in your theatre.
STREET BALLY
Tough-looking types parade streets wearing gun holsters and carrying suit cases with copy reading, "We're leaving town fast. The ‘Tear Gas Squad’ arrives at the Strand on Friday."
CONTACT BOOK SHOPS
Contact local book dealer and arrange display of popular books about crime and rackets. Surround with action stills from the picture and include billing theatre name and playdates.
Police Glee Club On Radio
Cueing on Dennis Morgan’s role of a singing cop, invite foremost thrush on local force to appear on radio program to advertise your showing. Also spot the force’s glee club to enhance program.
Page Four
RADIO SPOT ANNOUNCEMENT
Spot this radio plug over your local station after the various mystery, gangster, and detective programs that have such great appeal for audiences.
"Calling all cars... Calling all thrill-seekers. Go to Strand Theatre tonight and see ‘Tear Gas Squad’, the action-jammed drama of the bravest men in the world...the men behind the tear gas guns! The exciting sensation-streaked picture of the men who fight crime with tears stars the up-and-coming Dennis Morgan, lovely Gloria Dickson, and John Payne. Learn how today's policemen use modern chemistry in bringing ruthless killers to justice. See ‘Tear Gas Squad’ at the Strand Theatre on Friday ... That is all."