That Mans Here Again (Warner Bros.) (1937)

EAE EU! TAY fo LAUGH STUNTS SELL SHOW SQUIRREL CAGE IN YOUR LOBBY Send out your star trapper to round up a number of squirrels for display purposes in the lobby of your theatre. Placed in a cage with some good catchlines, squirrels ought to be rage of town. Some of the catchlines which we’ve thought of are: “These squirrels have chosen Hugh Herbert as their favorite star because he’s nuts.” “Nuts to Hugh and You and Hugh.” “It’s Nut-ty Time at the Strand because That Man’s Here Again.” Local nut company ought to be interested in tieingin with stunt — they’ll be able to get some swell tie-up ideas. LAFF PRESERVER Ought to be fairly easy to promote some life preservers — the kind they use on ships, not the eating kind — and deck them around your lobby with catchline — “LAFF preservers for those who go down under Hugh Herbert's barrage of humor.” Also good idea to fill up circle in “laff” preserver with large blow-up of Hugh Herbert’s head — he has the kind of face that gets them. Might have printed on life preserver, “S. S. Hugh Herbert” and fill in picture’s title, if you can. Boys could roll them down street for bally purposes. CURIOUS LIFT SHADE In some convenient spot near ticket window have your artist and carpenter rig up affair which gives window effect. Sign on shade teases customers with — “That Man’s Here Again. Who Is He?” Lives there a lobby-looker who can resist snapping up the shade, and who wouldn’t get a laugh when he sees an especially dizzy head of Hugh Herbert staring at him. Quite simple, but very effective, and bound to be appreciated by the patron who can enjoy a mild laugh on himself. Instead of still of Herbert, might use a head from one of the posters. HUGH-M WOODPECKER FEEDING A blow-up of Hugh’s head can make a swell animated display by getting a compo-board woodpecker banging away at the side of his head. You can get a better idea of what we mean by looking over the ads, where stunt is illustrated. CUCKOO CLOCK HERBERT Head of Hugh Herbert could be pasted on face of cuckoo clock so that door (out of which cuckoo comes) is on his forehead. You then doctor up the mechanism so that the bird comes out of his forehead every few minutes to tell folks that your star is cuckoo. HUGH PASSES WINDOW Construct small window with sign on it saying “That Man’s Here Again.” In back of window is slowly revolving wheel with still of Hugh Herbert attached in such a way that he appears at the window every few seconds. Good still, showing Hugh tipping his topper, is No. LB 72. Incidentally, it would also be swell if you blew it up, mounted it on compo-board, and animated it so that hat was raised and lowered. NOTE: Order above-mentioned stills from Campaign Plan Editor, 321 West 44th Street, New York City — 10c. “AUDREY” ENDORSES “Little Audrey” has become a popular character all over the country and has been the heroine of as many folk tales as her more grown ap rivals, Pat and Mike. If you have an artist in your theatre, have him make a drawing of “Little Audrey,” blow it up for your theatre front with this copy —“Little Audrey laughed and laughed when she saw ‘That Man’s Here Again’ because she knew that it was the funniest picture she ever saw.” Interest could be worked up among local punsters in a contest for the best “Little Audrey” catchlines for the picture. EROUS DISPLAY HUGH — THE BIG BABY Need we tell you how many ways you an use this drawing to advantage? For a catchline, we suggest “Mama — That Man’s Here Again!’ Sketch is vailable as an 8 x 10 still. Order Still HUGH — THE MONKEY _ Get a picture of a group of monkeys, | blow it up, and paste faces of Hugh Herbert over the monkeys’ faces. It ought to give folks the idea that your star is a bit of a comic. LAUGH EXPERT GIVES EXHIBIT There’s always some local fellow who can imitate every kind of laugh — from a snicker to a real good belly laugh. Let him put on act either in lobby or on stage of your theatre, giving him plenty of ballyhoo. Build him up as professor of laughter (like the famous snore professor) with all kinds of sheepskins, command _ performances, etc. Of course he can save his heartiest laughs for plugs for the piéture. Stunt requires a man with talent and with a sense of humor to put over, but if you can get the right man, it’s a swell stunt. Jack-in-the-box stunt fits in nicely with picture’s title. Using live model — or toy one with _ face of Hugh Herbert plastered on — place “Jack” in your lobby, and have him pop in and out with sign “That Man’s Here Again.” Stunt is sure-fire attention-getter and might be used atop your marquee with record attachment to do your plugging. Could make street stunt by merely mounting box on small wheel truck and _ pushing through streets. Ought to be easy enough to persuade small boy to play “Jack” for a pair of ducats. LUNATIC STREET GAG After you’ve seen Hugh in this picture, you'll be saying he’s positively insane — which gives us an idea for an effective street bally. Have two men dressed as guards from an insane asylum escorting “character” who is dressed in top hat, tails — all the embellishments of a manabout-town. Catchline on guards can read —“‘That Man’s Here Again’ but he’s going back again. See him at the Strand which has been turned into a nut house during the showing of Hugh Herbert’s new picture.” Stooge should be able to imitate Hugh’s mannerisms. RIDICULOUS MAN This one isn’t the newest gag in the world but it certainly is appropriate for this picture. Send a man around town, dressed as ridiculously as possible, wearing, for example, high boots, tailcoat, neckerchief and topper. Placard reads: “If you think I’m funny, wait till you see Hugh Herbert at the Strand.” FAMILY ALBUM Local photographer or one of your older families ought to have some real old-fashioned pictures in the ’90’s style trac ing someone’s life history from boyhood to manhood. On each one dub in a head of Hugh Herbert, calling whole exhibit “The Life History of aiNut.” TOO MANY HUGHS Have your artist arrange a group of heads of Hugh Herbert, about nine in all, in back of and slightly to the side of each other, in a sort of shadow effect. Copy can read — “That Man’s Here Again — and again — and again,” and so on, as many times as you like. Ought to be effective with flashing lights. WANDERING NUT Walking peanut man to hand folks a good laugh. Make up a large replica of nut with spaces for man’s legs, permitting him to wander to the busier sections of town. At the right moments, he opens front part of nut displaying sign — “That Man’s Here Again and he’s nuttier than ever, etc.” Page Three