The Adventures of Jane Arden (Warner Bros.) (1939)

Page scan 0005 from The Adventures of Jane Arden (Warner Bros.)

Record Details:

Title:
The Adventures of Jane Arden (Warner Bros.)
Date:
1939
Publisher:
Warner Bros.
Volume:
The Adventures of Jane Arden (Warner Bros. Pressbook, 1939)
Leaf #:
0005
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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CARTOON STRIP PROMOTION COMPLETE IN 6 EASY STEPS The 171 leading newspapers which carry the cartoon strip "Jane Arden" are all primed to cooperate with you on your campaign for the picture. Following suggestions should highlight your local campaign. 1. SPECIAL STORIES Just as soon as your Jane Arden playdate is set, get together with the promotion manager of local paper carrying the cartoon strip. Plant special stories and art dealing with the comic strip angle. Publicity section of this press book offers stories and art suitable for this use. | 2. UNDERLINERS Arrange to underline the local Jane Arden comic strip with "See Jane Arden in the movies in ‘The Adventures of Jane Arden’ at the Century Theatre beginning Friday." This is the best possible way to reach the Jane Arden fans. Your trailer and feature could carry a tag reading: "Follow the Adventures of Jane Arden daily in the Times-Union." If paper nixes tie-up, offer to buy the space as it will prove extremely valuable in selling this picture. 3. CONTESTS Wherever possible run your contests in cooperation with newspapers carrying Jane Arden feature. The search for a local Jane Arden is ideal for papers using the cartoon strip. See other suggestions on this page. 4. CO-OP PROMOTION ADS Promotion manager of paper running the Jane Arden strip should be interested in arranging a series of cooperative ads boosting the picture and the cartoon feature. 5. BANNERS, TACK CARDS, ETC. Arrange for banners on newspaper delivery trucks. Also tack cards on newsstands; slipsheet newspapers with heralds; imprint newsboy's aprons; surprint back copies of Jane Arden Sunday Comic Page and distribute in lobby. 6. RADIO PLUG If paper using Jane Arden feature has program over local radio station be sure to arrange for tiein announcements. CUT OUT SIX SHEET — rearrange title as shown — spot batch of cartoon blowups alongside and you've an attractive lobby display. ... AND WHAT GOES ON THIS PAGE, JANE ARDEN ? i t} Was {5 qe ogee. : Qe 4 ¢ oeetece, ea fegen™ € SEARCH FOR LOCAL JANE ARDEN Comic strip fans of seventy-nine cities chose Rosella Towne from among six other featured players to portray Jane Arden on the screen because of her astonishing resemblance to the cartoon heroine. Take a tip and launch your own city-wide search for a local Jane Arden. Contest is conducted in cooperation with local newspaper which prints photo of Rosella Towne along with those of best entries each day. Patrons vote for their choices and leave ballots in lobby box. Final selections are made at theatre opening night. Possibly paper can give her a few assignments and run stories with Jane Arden by-line. JANE ARDEN COSTUME BALL Patterned after New York's famed Beaux Arts Ball interest high school or © college group in conducting a ‘Jane Arden" Costume Ball. Guests come dressed as comic strip characters, not necessarily from the Arden strip, but from any cartoon. Theatre and newspaper awards prizes for most original or most humorous costumes. Batch of stills and blowups mentioning theatre and playdate are prominently displayed of course. FORM A JANE ARDEN CLUB Form a Jane Arden club in your town, with Rosella Towne as honorary president. Play it up as a sort of press club, in which members compete with news and feature stories they write. Perhaps you can induce the city editor of local paper to name club members auxiliary reporters for the week prior to the picture's showing. Daily awards are offered for the best news tips or leads. Theatre provides guest passes to the show as prizes; newspaper awards contributors by printing best yarns under the writer's by-line, adding Jane Arden Club credit. JANE ARDEN FASHION TIE-IN Step out and see what you can do in the way of a dress shop tie-in boosting the spring fashion angle for "Jane Arden." Store plugs dresses that are similar to those worn by Jane Arden in the picture. Newspaper ads, window displays and other valuable aid can be obtained via this route. GAL DRESSED IN "FUNNIES" Gal dressed in gown made of comic section pages, featuring the Jane Arden cartoons, stands in prominent lobby location under spot-light and distributes heralds to patrons. If weather permits you might put a sign on her back and use as street bally. Yes? TRY THIS GAG CALLING CARD A teaser calling card can be distributed in offices and door-to-door around town to arouse interest in the picture. On one side of the card is printed: "Jane Arden, Ace Reporter." On reverse side of card appears this handwritten copy: "'l was in to see you about an important story. See me at the Strand Theatre in the Adventures of Jane Arden... J. A." [6]