The Adventures of Jane Arden (Warner Bros.) (1939)

INVITE CARTOONISTS TO PARTY Crash the news pages by holding a Jane Arden party for newspaper cartoonists in your vicinity. Specify that it is a testimonial to Monte Barrett and Russell Ross who draw the Jane Arden strip. Brother cartoonists will gladly join the celebration sponsored by local newspaper and theatre. Advance publicity, photographs and speeches will insure breaks for you. Affair can be on the buffet variety and promoted from a swank local restaurant anxious for notice. COMIC PAGE ANGLE IN LOBBY Play up the newspaper angle with a lobby set piece showing Rosella Towne emerging from the comic section of a newspaper. Blow up the page and mount on compo board. Cut out the opening and behind this mount a blow-up of still RT Pub A42 showing Rosella Towne as Jane Arden busy at a typewriter. Copy reads: "Meet Rosella Towne who plays Jane Arden on the screen in ‘The Adventures of Jane Arden’ starting Friday." HOLD LOCAL TALENT EXHIBIT Every town has loads of professional and would-be cartoonists whose efforts have been turned down by magazines and papers. Invite them to display their best drawings at an exhibition of rejected cartoons, Some drawings will be good; others pretty bad, but all will be funny. Announce display in newspapers; with prizes to cartoonist whose work is adjudged most clever. Voting can be done by ballot which patrons cast after viewing the drawings. POLL LOCAL NEWS HAWKS In cooperation with local daily conduct poll among high school scribes for most popular gal reporter. Winner is made honorary motion picture editor for a day with privilege of reviewing ''The Adventures of Jane Arden." With slight changes publicity stories in this press book can be printed under her by-line. USE DEALER TIE-UP STILLS Hop over to your favorite department store, dress shop, or jeweler and try to interest him in a window display featuring these specially prepared stills of Rosella Towne: Bracelet—RT 36; Straw Hat—RT 42: Riding Habit— RT 56; Handbag—RT 68; Sport Coat—RT 72; Sport Dress—RT 70. Order from Campaign Plan Editor. Set of six—50c; individually 10c. TIE UP WITH BOOK AND MAGAZINE Contact chain and variety stores for windows and counter displays on the midget book version of the Jane Arden adventures, based on newspaper cartoon strip. Also take advantage of the magazine "Feature Funnies" which provides a ready-made newsstand tie-up. The Jane Arden. strip is their regular monthly feature. Your cue to slip-sheet copies with heralds; place tack cards on newsstands; give away back numbers. oe ae G6 CONTEST IDEAS TIE IN JANE ARDEN CARTOON These contests are based on the cartoon strip angle and should be handled in cooperation with local daily running the Jane Arden strip. Contests can be run for one day or over a period of a week. 1. COMPLETE DRAWING Contestants are asked to draw the final box of a Jane Arden strip. One of the year-old strips can be picked up; the original drawings and gags retained with final box blanked out for the fillerinners. Winning drawing is printed in paper and runners-up are exhibited in lobby. 2. WRITE DIALOGUE Variation of the above: Readers fill in all the balloons of a Jane Arden strip blanked out for the purpose. Prizes for funniest lines. 3. ORIGINAL CARTOON Best completed original Jane Arden cartoon strip drawn by local amateur wins special prize. Contest judged on cleverness of ideas. 4. FASHION TEST Conduct Jane Arden Fashion Test. Prize awarded for best dress design for Jane Arden. 5. COLOR CARTOON Coloring contest based on the black and white Jane Arden strips appearing daily. Prizes awarded for neatness and originality of color scheme. 6. FIND NEW CHARACTER Tie up with high school art classes or commercial art schools for contest to find a new character for the Jane Arden cartoon strip and the motion picture carrying on the adventures of Jane Arden.