The Adventures of Mark Twain (Warner Bros.) (1944)

u mrengarge —excapere-fer MARK POPULAR-PRICED EDITION PUBLISHED BY GROSSET & DUNLAP @ “The Adventures of Mark Twain,” by Albert Bigelow Paine (originally published under the title, ““Boys Life Of Mark Twain,”) has been specially prepared in a new Grosset & Dunlap popular priced edition, for sale in thousands of book, drug and department stores throughout the country. This is the edition which served as the basis of the nationwide Harper & Bros.—Grosset & Dunlap display contest outlined below: PUBLISHERS WIDE PROMOTION SELLS FILM @ The most extensive book promotion in recent years was launched by Harper & Bros. and Grosset & Dunlap, publishers of the Mark Twain books, in connection with the release of the film. Key to the whole drive was the recently published popular priced edition of the book (shown above) whose specially designed jacket features Fredric March as Mark Twain on the cover and carries scenes from the Warner produc tion on the back cover. Hew trode? ho TP apr oF pro 888822 08 cpnTURS eae prowre we super” pom the F re yD DO iF st 38 Pin 8 GM a ook tea ‘3 SPECIAL ‘MARK TWAIN’ 3AND FOR JACKET OF GARDEN CITY EDITION Including dozens Including Twain’s own story of his youth— of the characters the immortal TOM and HUCK—the celebrated and scenes of the great movie, ADVENTURES JUMPING FROG—and dozens of other scenes and characters of the great new movie, sh THE ADVENTURES mark twain OF MARK TWAIN ONLY $749 IN THIS EDITION @ Another Mark Twain book tie-up, this special band featuring the motion picture version of ‘““The Adventures of Mark Twain,” is being used by the Garden City Publishing Co. around all copies of their edition of “The Favorite Works of Mark Twain,” which sells for $2.49. 12 3 Saw. & Buiter? vos O™ utisees gate Toews a9 07 OHO ae ae ork yoreb 24+ aus owey) pond a each Wer Bon y100 ne wor BOM 4 gp6.00 WF Jk s er prizes * res rest © yer rs! woos) d ewes a prow uptisher preifier Be of Her?’ TOs n this HARPER & BROTHERS PUBLISHERS New YORK AND LONDON 49 East 33° StHEET. NEWYORK, 16, N.Y, March 24, 1944, Dear Bookseller: As the publishers of the complete works of Mark Twain and because we believe that everything possible should be done in times like these to broaden the sane and healing influence of Mark Twairf's philosophy upon American life, we are happy to cooperate with Grosset & Dunlap in offering these prizes for the most effective window displays to feature the simultaneous release of a remarkable motion picture, THE ADVENTURES OF MARK TWAIN, and the book upon which it is based, a new G & D Dollar Edition carrying the same title. Having seen the preview of the picture, we feel that it will be a moving and heart-warming experience for many Americans which will make them anxious to know and possess some of his best-loved books. All details of the prize contest are contained in the accompanying letter from Grosset & Dunlap, with helpful suggestions as to the building of a striking and profitable display, We urge you to read these with great care. May we also suggest that you consider seriously the inclusion in your display of a complete set of Mark Twain or at least a number of the important Twain volumes available only in Harper editions? For your convenience, we are listing on the reverse side of this letter the Twain titles available in the Uniform Trade Edition and also those we publish in Illustrated Holiday Editions. We believe this to be an important and worthwhile venture. Our best wishes to you for a very successful and profitable campaign. Sincerely, Harper & Brothers @ Highlight of this tie-up cam paign was a sponsored contest for over 4000 book stores and department stores, tying in the picture and the Twain books. Publishers’ Weekly, leading book trade publication, carried full information concerning this nationwide book-film promotion. @ To all competing stores, the following material was made available: 1) Pictorial Map of the Life of Mark Twain (illustrated in this pressbook on pp. 10-11). 2) Window poster announcing: “A pictorial map depicting the life of Mark Twain. See Warner Bros.’ “The Adventures of Mark Twain.’ Read Albert Bigelow Paine’s stirring book on which the picture is based. Price only $1.00.”