We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
IN BOOK-FILM PROMOTION
BRENTANOS
RECOMMEND
THESE WINDOWS AND MANY MORE HELP CAMPAIGN
@ Reproduced here are six of the many hundreds of bookshop and department store contestants’ window displays in connection with the Mark ‘Twain Window Contest. Represented here are Bamberger’s (Newark), Methodist Publishing House (Kansas City), Brentano’s ( Philadelphia), Pennsylvania Drug Co. (New York City), Grosset & Dunlap (New York City) and Doubleday, Doran Bookshops (New York City). Multiply these six windows by one hundred or more and you get some idea of the enormous coverage given this film-and-book promotion all over the country. You can promote similar displays with the cooper
ation of your local bookstores.
YOU CAN SET UP YOUR OWN LOCAL BOOK WINDOW CONTEST
@ Plenty remains to be done. There are many bookshops and department stores which were unable to compete in the Harper Bros.’-Grosset & Dunlap Contest because of the time limit. Sponsor your own local contest along the same lines, offering war bond prizes for winners, guest seats for runners-up. Use stills of winning windows in current lobby display. In addition, an effort should be made to get co-op newspaper ads, to arrange for distribution of book marks, book display in lobby, displays in circulating libraries and school reading rooms, etc. Be sure your playdate
is credited in displays.
HARPERS PUBLISHES TWO EDITIONS OF THESE BOOKS BY MARK TWAIN
Uniform Trade Edition (Cloth) The $30,000 Bequest, and
CUTER EOLIES 3 Geko. ccangs eae The American Claimant ... .$2.50 ae The Adventures of Tom Christian Science... 2.0.6. 4. 2.50 Siqeee ike ee 2.25 A nee ones in King 250) Tom Sawyer Abroad ....... 2.50 Following The Equator..... 2.75 A ‘Tramp Abroad ......... 2.75 ; What Is Man? and Other The Gilded Age ....-.---2.79 EESCAV SN Oe Aa Bemeiy Oe 2.50 a of Huckleberry Bee Mysterious Sinber sual Mires hy area aR eid : Other Storips 3 Ret eas 250 In Def f Harriet Shelle et yee ee aa. 2.75 Europe and Elsewhere ...... 2.50 The Innocents Abroad ..... py Be TIilustrated Holiday Editions
A Connecticut Yankee in King Pertiiars Court. ioe ey 2.50
Personal Recollections of "Poanob Arc 2.22 00k apa Bin le di bs Life on the Mississippi. ..-.As Pie Adwentutes iat buiecic
Berhy Pie sk ea en at ees 1225 The Man that Corrupted Had
leyburg, and Other Essays Personal Recollections of
and Stories ...-+-++e++> 2.50 FOALS ASE IIS rate. 4's Were 2.50
The Prince and The Pauper. . 2.25 Life on the Mississippi ..... 1.25 ’ Moises eat eee ES bs,
Pudd’nhead Wilson The Prince and The Pauper. . 1.25 Rouenine (bese w eee oe 3.00
The i iounries of “Tom Sketches New and Old ...... 2.50 Spee 5 Soh akin ocx kb 1.25