The Adventures of Mark Twain (Warner Bros.) (1944)

MARK TWAIN. SPOKE OF LINCOLN | AND THE CIVIL a : fo tarnish. thei cause, that cause ie by spilled for it is eacred, the life that is it is consecrated. Today vex no lon rest, today we are glad it came ou did our endeavor for the cause which (O58 B to us and which our conscience appro THIS BELOVED _ AMERICAN WRITER WOULD HAVE ADDED: : Tadoy o our conscience approves the some rouse — the cause of Democracy and our erican way of life, And one good way to help that cause ig fo put ovr energy and aur dollars into the wor effort by purchasing, and urging others to Hut e, War Fort < and Stamps. — “GOOD HOUSEKEEPING REACHES 12 MILLION Good Housekeeping Magazine, through its Club Service, issued 22,000 special Mark Twain pamphlets combining a specific recommendation of the picture with suggested discussion topics. These pamphlets were dis tributed to women’s clubs throughout the country whose total estimated membership is 12,000,000. Contact your local Womens’ Clubs inviting them to attend a special ‘Ladies’ Advance Matinee’ and arrange for newspaper coverage. Distribute comment cards and incorporate more important comments in your local ads or lobby displays. Promote intra-club discussions about the film. WARNERS’ SPECIAL DISCUSSION GUIDE Published in cooperation with the Mark Twain Association of America, 50,000 copies of this 16-page brochure were distributed to supplement the Pictorial Map (see pp. 10, 11 in this pressbook) and the War Bond Poster (described above). Its contents include an introduction by Willard E. Givens, Executive Secretary of the National Education Association, an evaluation of the film by George Ade, famous American author and humorist; a biographical note on Twain; an historical note on T'wain’s times; a bibliography of books by and about Mark Twain; notes on making the film; as weli as various study and discussion topics for the schools and libraries and a special note on Mark Twain by Benjamin Fine, Education Editor of the Nay ames. A limited number of these pamphlets are still available. Write for Mark Twain Discussion Guide, 10c per copy, to Warner Bros.’ Campaign. Plan Editor, 321 W. 44th Street, New York 1S ING ee (for example, ALL TIME HIGH IN SCHOOL DISTRIBUTION FOR WAR BOND POSTER @ Prepared as a Warner Bros.’ contribution to the U. S. Treasury bond drive and distributed to schools throughout the nation, this war bond poster supplemened the 50,000 Pictorial Maps of the Life of Mark Twain (described on pp. 10-11 in this pressbook ) and the special Discussion Guides (see below) simultaneously with the specal two hun dred nationwide advance showings of the film. Arrange for a display of the Mark Twain Maps and Guides in your schools concurrent with your playdate; if these schools have had a display, a new one may be suggested covering a different phase if the first covered Mark Twain’s books, the second might stress an incident in his life, particularly if he lived in or visited your town). THREE MORE TOP EDUCATIONAL TIE-UPS @ Numerous other educational tie-ups are still coming in as we go to press. Among them are: Harper & Bros. school department is sending out a special library bulletin tying in “Twain” with the Harper books. The material includes a strong plug for the film. Another instance of extensive educational cooperation (just one of dozens 14 like it) : the head of the English department of the Board of Education in Syracuse, N.Y. sent out the following notice to all schools coincident with the local engagement of the film: “Don’t let your pupils miss any advantage you can help them gain from the coming of this picture to Syracuse . . . Let’s try to make this beloved author real for our boys and girls as we've never been able to before.” The text of Professor John T. Frederick’s “Of Men and Books” program over CBS, featuring Jesse L. Lasky and Franklin J. Meine of the Mark Twain Association (see pp. 6-7 in this pressbook) was published by Northwestern University as an educational service.