The Adventures of Mark Twain (Warner Bros.) (1944)

PRACTICAL IDEAS FOR TWAIN EPIGRAMS PROVIDE TIE-UP SLOGANS FOR CO-OP CAMPAIGN @ The popular epigrams of Mark Twain may be utilized to advantage along the lines suggested below for local cooperative merchant ads and window displays. In no case however is there to be an implied or stated endorsement of the merchants’ products by any of the stars of the picture. Book Stores: “My books are water, those of great geniuses are wine. Everybody drinks water.” Music Stores: “Music, that magician of magicians, who lifts his wand, and says mystertous words, and all things pass away and the phantoms of your mind walk before you clothed in flesh.” Florists: “Whatever a man’s age may be, he can reduce it several years by putting a bright colored flower in his buttonhole.” Beauticians: “Wrinkles should merely indicate where smiles have been.’ Private Schools: “Learning softens the heart, and breedeth gentleness and charity.” Hobby Shops: “We are called the nation of inventors.” Restaurants: “A full belly is little worth where the mind ts starved.’ nesses N. Y. FASHIONS FEATURE ‘TWAIN’ @In addition to a “Mark Twain” window display, New York’s Franklin Simon Department Store incorporated the film in a full page advertisement for cotton dresses (illustrated here) and held a special fashion show featuring these same Mark Twain “Mississippi Cottons.” Contact your leading department store or ladies fashion shop for a similar tie-up, using stills from the film. Be sure to mention your playdate. ORGANIZE YOUR OWN LOCAL ‘MARK TWAIN YOUTH CLUB’ The inspiration of Tom Sawyer and Huck Finn may well be revived at this time in an effort to help city authorities combat the rising tide of juvenile delinquency. Contact your own local important CIVIC organizations, such as the American Legion, Junior Chamber of Commerce, Police Association or Kiwanis or Rotary Club, and suggest that they sponsor a “Mark Twain Youth Club” and provide the facilities for the recreation of youthful groups. Editorials, newspaper publicity, radio interviews and the selection of a prominent athletic personality as Honorary Adviser would help launch such a club properly. Elected officers of the Mark Twain Youth Club may be invited to the premiere of “The Adventures of Mark Twain” as guests of the theatre. 20 FIFTH AVENUE WINDOWS SUGGEST LOCAL DISPLAY @ Setting an all-time record in the number of Fifth Avenue windows devoted to a single current film, “The Adventures of Mark Twain” had window tie-ups with five leading stores in connection with its advance New York showing. These were: W. & J. Sloane (illustrated above), Scribner’s, Franklin Simon, Doubleday Doran and F. A. O. Schwarz. The Sloane window reproduced faithfully Mark Twain’s study. Other displays might be based on well-known Mark Twain fictional characters, titles of his books, etc. INSURANCE PROMOTION @ This attrac| tive 6-page folder fea| turing “The Adven| tures of Mark Twain,” was mailed by Lumbermens Mutual Casualty Company to more than 500,000 cus| tomers, another ex| ample of the many ROW PRIUS, RP MABK TWAIN | _tie-ups this film sug rie March. First shesebag in 200 ighont the country May 6, 184). _ gests. CEREMONY FOR LOCAL ‘MARK TWAIN’ MEMORIAL There is hardly a city in the United States which does not have a memorial to Mark Twain—a statue, a bust in a library or Hall of Fame, a Mark Twain Street, a house or public building where Twain lived or lectured on his many lecture tours around the country. Arrange for a proper ceremonial to be held by local units of the Mark Twain Association, schools and women’s clubs at such a Twain Memorial. If it is possible, school children might present a tableau depicting one of the immortal scenes from Twain’s stories of American youth. This ceremony, of course, should be tied in directly with the premiere of “The Adventures of Mark Twain” at your theatre.