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POPULAR POLL: PORTRAIT OF A BLONDE:
Conduct a poll in your theatre week before picture's run on the universally famed questions "Do Gentlemen Prefer Blondes"? Best gag answers in 50 words win prizes, winners’ answers read on stage.
Place darge. figure .-of..Gilenda: Farrell behind curtain in lobby. Sign readss See "The Adventurous Blonde". Press button or
Lever... Tne-curtain. pulls. aside Lo -reveal Torchy herself.
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AMERICAN AIRLINES NATIONAL TIEUP:
Edward G. Bern, Director of Public Relations of the American
Airlines, has informed his district offices to cooperate with local theatre managers. The picture has several shots of the American
Airlines flagships. Stills AB-68 and AB-73 also show these shots.
They have been sent to all American Airlines offices. Make your
contacts and arrange for displays and other exploitation.
PAGE MISS BLANE: FASHION SHOW:
Drive a car through streets with loudspeaker system. Announcer calls: "Calling Torchy Blane—The Adventurous Blonde; Calling, ete; Go.at ones to Strand rneatre. “Tat ie ei. i"
Run a fashion show in the lobby using blondes only for models. Tie up with dress shoppes in town to exhibit their styles for blondes. Feature sports clothes and inViL@ Nigh school girils.to take part.
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BLONDE ON THE RUN:
Dress a gal in a blonde wig and hoity-toity outfit and have her chase a couple of young fellows through the town's streets. Copy on her
back: "Just an Adventurous Blonde” come to town, staying at Strand Theatre.
eee ree
BLONDE VERSUS BRUNETTE: PROMOTE SPECIAL FEATURES:
Embellish the familiar "are blondes smarter than brunettes" question by having patrons write in their answers. These are to be enhanced by calling on the famous blondes of history, Helen of Troy, Lady Godiva, etc. Add fact that question is big one confronting Hollywood today.
Make use of the "Happy Birthday" box (page
four) which can also be blown up for lobby
display — possibly with names of prominent locals' birthdates. There is also a five
column action strip of "A Day in the Life of Torchy Blane" which may be used as a herald, distributed at schools and crowds.
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ADVENTUROUS BLONDES:
Have an open car filled with a bevy of blondes driven through town with a plug for picture on banners: "We are Adventurous Blondes on
our way to see Torchy Blane at the Strand". Take advantage of crowd
at local football games by taking the gals to the game.
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