The Big Noise (Warner Bros.) (1936)

EXPLOITATION 14 LOW-PRICED BALLY ANCLES Jo Colebrate July. 4th Although film is released before the Fourth of July, many of you’ll be showing it over the holiday. So we’ve suggested a number of ways to tie in on this angle: FIREWORKS EXHIBIT On eve of show you might touch off some Roman Candles, Giant Firecrackers and other July 4th noise makers. And _ if you're willing to spend a coupla bucks, you can make this into a big affair inviting entire town out to watch the fun. Tieup line tells folks about the two ‘Big Noises’ you're presenting. IN THE PARADE It’s almost certain that town will show its patriotism with a parade. Since they'd like as large a representation as possible, you should find it pretty easy to have your float in march. TOWN PICNIC Many towns have a community picnic in some grove near town. That’s your hint to have usher march around picnic grounds with placard plugging the show and possibly hand out heralds, too. If you know that eats affair breaks up before dark... let 'em know about the biggest noise to top off the day. . . and that’s your show! OFFICIALS’ NIGHT While city’s making arrangement for festivities, find out your chances of having the town’s biggies cap off the day by attending show as your guests. If it’s O.K. with ’em, you might stress fact in ads, heralds and publicity stories that attendance at show is to be a semiofficial windup of the day. In keeping with the spirit of the event kids might put on several patriotic tableaus on stage; dramatic group possibly offers play on theme; and audience joins in a community sing with songs flashed on screen via slides accompanied by organ. LOBBY DISPLAY If you order still No. B Pub. X from the Campaign Plan Editor, 321 West 44th Street, N. Y. C._—10c, you could blow it up and set in lobby. Still shows Hull and Wilson about to shoot off a firecracker. Fans Voices Recorded Patrons might think it lots of fun to see how their voices register... and a trip to high school or college might get you revolving drum sound recording apparatus from psychology dep’t. Set up in lobby, probably with understanding student to work it. Folks are asked to step in booth and shout into microphone which records the emanating sound waves. At conclusion of effort, yeller is shown the zigzags of his voice recorded on graph. Should there be no recording machine available . . . borrow dictograph from office and work same stunt in lobby. This time instead of showing sound waves, recording is run back for ’em to hear volume of voice. To pep up gag a bit, you might have chart of volumes with each range put into humorous categories such as: 70 to 80— Youd make an expert husband-caller; 80 to 90 —You should take up hog-calling as a profes sion; 60 to 70—You should go to Hollywood — to double in ‘thriller’ movies. Page Two LEKTROLITE & LEKTRO-SHAVER TIE-UP Seen the big breaks Warner-First National stars have been getting on the national tie-up with the manufacturers of Lektrolite lighters and the Packard Lektro-Shaver? Tie-up includes: ADVERTISING in all the big magazines. WINDOW DISPLAYS & COUNTER CARDS for all their dealers. You'll undoubtedly want to tie up with local dealers o nthis item, and to aid you, the manufacturers have offered the above stills of Kibbee, Foran and Hull. They’re FREE in limited quantities, so order yours early. For stills and information about the Lektrolite, write: Platinum Products Co., Inc. 521 Fifth Ave. New York City Kids Yoll For Prize Yell contest for kids might create interest in show, so if you like the idea, go about it this way: Invite youngsters to take part in competish by means of ad underliners, heralds, publicity stories, trailer and lobby notice. Kids do their stuff before audience without aid of mike. Fans vote upon loudest yeller by applauding. Prize is offered to winner along with title, the ‘Big Noise.” Cleaners. Come. Across. Cleaning and dyeing association oughta be told about film’s theme as regards the industry —and maybe they'll help show along by bannering all delivery trucks. And chances are you'll be able to slip some of the stills in windows for mass plugging ... if they're all in accord with the promotion. Cabaret Plugs The Show Night club manager shouldn’t be too tough to approach regarding imprinting noisemakers with line reading: “The Green Cat Club Allows its Patrons to Raise the Roof with Noise—But You Ain’t Heard Nothing Until You See ‘THE BIG NOISE’ at the Strand.” Poster Cutauts Display Poster cutouts would make a nifty comedy display for front or lobby if blown up. Treated with colors they should be an integral part of your display set-up. And if you care... you might rig ’em up toa mechanical piece for the animated effect. stills and information on the Packard Lektro-Shaver, write: For Progress Corporation | East 43rd St. New York City Title gives you a chance to start your own anti-noise campaign, handling it as a gag stunt. Get coupla kids to stroll around town wearing sandich signs reading: “Sshh! Quiet, Please! ‘The Big Noise’ is coming to the Strand Theatre and that'll be noise Enough for Anybody.” Youngster can pass out show’s heralds and even step up to noise makers and whisper ‘sshhh’ with gestures. Also, doorknob hanger could tell motorists to take it easy with their horns, as “The Big Noise”’ ’Il make enough of a din. Angle For The §ditor If editor can use an angle for a good feature, you might tip him off about the human interest in interviewing prominent business men on their attitudes toward retiring at 60. If he likes .. . he’ll assign reporter and possibly photog to make the rounds seeing these men to get their reactions to question. Maybe ed’ll use a shot of Kibbee as illustration of story along with copy telling part angle plays in film. Classified Ad Joasors A series of teaser ads in classified page several days in advance should get the folks wondering what’s it all about. Suggested lines might be: Wait ’til You Hear ‘The Big Noise’; Listen for ‘The Big Noise’; ‘The Big Noise’ is Coming; What’s All ‘The Big Noise’ About?; ‘The Big Noise’ is Here at the Strand Theatre. A First National Picture @ Country of origin U. S. A. Copyright 1936 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers,