The Case of the Howling Dog (Warner Bros.) (1934)

Your Own Mock Trial: Using the story of the picture outlined in the publicity section as your statement of facts, a mock trial shouldn’t be at all difficult to prepare. A couple of the town’s leading lawyers to serve as counsel for prosecution and defense. Prominent members of the citizenry sitting in the jury box. A police judge or magistrate presiding. . Theatre comes in arranging all details and gives its stage for trial. It should be interesting, with the facts as presented, to see what decision the court makes. Give all participants tickets to see the picture. Picture and playdates can get plenty of tie-in publicity via announcements of the mock trial in papers and on cards. For Debating Teams: Westbrook Pegler, United Features columnist, has taken many a rap at the unethical practices of criminal lawyers. Other people defend them. Since Perry Mason is a criminal lawyer start the town debating about the lawyers. Can be used as a contest for best letters on: ‘How far is a lawyer justified in going in the interests of his client?’’ S. P. C. A. Cooperattsn: Get behind the S. P. C. A. in a city-wide drive for the better treatment of dogs. Investigate all reports about cruel and inhuman treatment and keep the newspapers humming with the dog stories telling in publicity of typical case of dog in the picture. Howling Dog Legend: Many people believe in the old legend that a howling dog foretells of a coming death. Offer passes for the most interesting letters telling about such an incident. Stories need not be true, as long as they’re interesting. 2 Uses For Ad Mat: Mat No. 17 in the ad section shows Warren William holding a board on which is written the following message: “A beautiful woman is accused of murder—she must die if convicted. I find the wrong solution to the crime and prove to a jury I am right. And now I challenge you to prove I am wrong. (signed) Perry Mason.” You can take this mat of the letter, print it up on regular news stock and use it as a throwaway, if you’re looking for something catchy and yet inexpensive. Another angle is to blow it up for display purposes in your lobby. Making it into a cut-out will add to the effect. Solving Local Crimes: Has there been an unsolved murder-mystery in town, lately? If so, here’s a contest your newspaper might go for. Offer prizes for the best solution to the crime, submitted in the form of a short story, with Perry Mason solving the crime. Contestants must keep to the facts already found, but can have Perry Mason introduce new facts which tend to solve the crime. Page Six Perry Mason Lines: To set up the character of Perry Mason, we give you these gripping dialogue lines taken directly from the script of the picture. Still indicated illustrates line perfectly. You'll find ’em mighty helpful in livening up your lobby and front. Stills available in regular exchange set. PERRY MASON: I was not the judge and I was not the jury—TI was merely a lawyer whose solemn duty it was to protect the defendant. (Still CH 36) * * * PERRY MASON: It may land you in jail—but you must impersonate my client! . (Still CH 3) te al * * PERRY MASON: Do you want me to help convict you— or defend you? (Still CH 48) sk ste PS PS PERRY MASON: From now on you tell me the truth— Pm your lawyer and LL do the lying! (Still CH 65) sk sie ale * > 7 PERRY MASON: Remember—no one ever got into trouble by NOT talking too much! (Still CH 66) a PERRY MASON: I never believe anything I can’t make a jury believe! (Still CH 60) Cross Word Pussle: ; order Mat No. 4—30c ACROSS: Vive OCCU get eae ee EVEN : E é 8. Lubricating fluid __... OIL 1. Six-word title of picture across * top and right side ...THE CASE OF 19. Letter’ peteding th on ee THE eg s 12. Balance of title of picture con13. Letter following S___......_..-_.---_T tinued from I -______. HE winger 4 = Pages gee nnn git 18. First part of title of film con26. Pilth seller ci tinued. across bottom THE CASE aid 17. Exclamation of exultation__.____...HA F 19... Shelf aleve w fxoincdix-oMANTEL 149: Ported ot oe — 22. Questioning ‘ejaculation _______. EH 25. Top of a panes .--" FURRET vi ret following G_-—-.--_-Se eee H 27. Pertaining to flowers _________ FLORAL Superlative ending ____.___________.. EST 30: Contemptibls MEA 25. Lifeless heavenly body__________.. MOON 31. Victaal eo ee Send 27. Opposite of to RE as. aheey rye Se 29. Pal ---—------------—---—----CHUM 43. One-half extinct bird __ MOA 31. An imperfection ___........ FLAW 46. Went by plane FLEW mnt bees! before B_-____. (ae are ee A 47. Scoriacous lava pe See Bae AA Second note of musical scale ______ RE AB Saventh® sat f 1 TI 35. Yellow-crested honey eater ________ OO 49. English Peary se: dane SO. Ff Spee peer of ee Worm-shaped letter ______-______________. Ss PY pre ph Ss 38. Egyptian sun god __.__-. RA 2 elias ee ee ee AC 39. Correlative of either ___...--__OR 40. Personal pronoun __________-_-__-______. I 41. Ebenezer abbreviated _ EBEN 43. To condemn _____-_--_------.---... DAMN ies ; MDHECASEOrITY 45. Cereal grain ____..____.._---________. OAT 46. Destinyg—— 3 et ee FATE | am E 50. Hewn body of a tree ___......__ LOG Al L |b a 52. Fourth note of musical scale ______ FA HA nee erie ican S 2 oe ee MIO/OIN! Ht 56...Fourth letter ______.-__-_.__-.____._.. D oomt 57. Letter following S _._____. woe cast T 58:-Part of-to hes22 3 ys Se ARE Al SD. SPrOpOWer sn. ee OAR OUD it Rn ag ee oO 62. Balance of title of film, continBabe uing from top left HE HOWLING noe iOlalT, pane 1. Letter following Sas Se eee T FIA ane, A|D a: Shode trast A\R| ER O!A'R |HIE|H/O|W/L/ 1 |N/G/D/O/G! 4. Serene __-_-...__...