The Charge of the Light Brigade (Warner Bros.) (1936)

-|HERE’S HOW TO TELL THE STU CONTACT STUDENTS WITH THESE LETTERS FOR SCHOOL LEADERS Dear Mr. Anester :— As president of your school's student body, you will be interested in the forthcoming showing of a most unusual picture, "The Charge of the Light Brigade" which opens at the ...... Theatre ON ececcece You will be interested because Warner Bros. have filmed this masterpiece in answer to demands of millions of your own generation which crave the ultimate in screen entertainment. It was because of this demand that Warner Bros., made "A Midsummer Night's Dream," "Anthony Adverse," "The Green Pastures," "The Story of Louis Pasteur" and other films that have recently written new pages in the history of the industry. Now comes a picture that in our opinion will become a tradition of the screen. With Tennyson's immortal poem as its climax, the film is replete with thrilling action, romance, the allure of the far East, mighty spectacles and presents an entirely new light on the Crimean War and history's great military blunder. You will want to see this picture yourself, and I ask that you call it to the attention of the entire student body. While it is distinctly adult entertainment, every pupil will find it not only of absorbing interest but really educational. Students will find much to intrigue additional research. It is quite possible you may wish to arrange for special school matinees. If so I will be glad to discuss this matter with you as well as benefit performances for any of the athletic groups or other organizations of the school. Very truly yours Manager, Strand Theatre. 3 FOR TEACHERS Dear Mrs. Wilder: I hope you will find it possible to accept this invitation to a private screening of Warner Bros.' production of "The Charge of the Light Brigade" at the .....s...«ees Theatre on abe eee ss Ot. 10:30 A.M. This letter will serve as your admission card when presented at the box office The past few years have brought a significant change in the quality and theme of motion pictures. The stories we read in school are brought to life on the screens of our theatres. Students, young and old can find wholesome entertainment built around characters they are familiar with. Using an immortal poem by Alfred, Lord Tennyson, the producers of "A Midsummer Night's Dream" and "The Green Pastures" have made a motion picture which I feel sure you will want to see and recommend. It is "The Charge of the Light Brigade." For students of English, it makes excellent study, and leads to a greater appreciation of the poem. For history classes, it is excellent source material. For those interested in the drama, it is a remarkable example of what a strong story can be built froma few lines of well chosen poetry. After seeing the picture, I feel sure that you will want to recommend it to all your classes. Should you desire to sponsor a spe-= cial school matinee or have a section of seats reserved for your group, I should be happy to discuss the matter with you. With kindest regards, I am Manager Page Eight ™ CHARGE of the LIGHT BRIGADE’ EAtrTtihi OT AtTPoe nN CLASSROOM STILLS One of the best ways of getting the school authorities behind your picture is to get them interested in the historical background, and show them how any discussion of the story will necessitate a knowledge of the country in which it takes place. ‘The special set of exploitation stills includes a number of interesting shots which can readily be used by geography and history classes. Select the stills you think are most suitable and give them to the heads of the history and geography departments of as many schools as you can. ‘This will create much good will, help sell the picture and pave the way for important school tie-ups. SELL SPORT FANS To harness the current football enthusiasm to your campaign, get the local college or high school football team to feature a “Light Brigade” as part of their squad. If you have an ‘in’ with the sports ed, he could popularize the term by dubbing the team or some of its members ‘The Light Brigade” in his column and in his stories. Get this started well in advance of your run. At all important games that are played near enough to help, parade a banner around the field between quarters and pass out heralds and score cards, your plug tying in with the team’s name. SATURDAY MORNING SHOW An early Saturday morning show can be put over on this one with plenty of support from many sources. The newspapers may cooperate, especially if they have boys’ or girls’ clubs, birthday clubs, etc. Might be able to get a school band to parade to the theatre and give a concert from your stage. Youngsters parading to your theatre, with music blaring, and banners flying should attract quite a few lookers, — all of which helps plug your show. Possibly you can promote a bit of food from local stores. By giving ’em a credit line in ads and lobby, they might supply you with enough food to make your early bird show a real party. ASK SCHOOL HEADS This is one picture leading educational authorities will be glad to endorse. Invite them to a special screening and point out the many educational aspects of the film. Be sure to play up the use of the “Study Guide” and show them what Dr. Charles Swain Thomas, Professor of English, Harvard University, has written about the picture. With a little luck, you'll have enough rave comments, letters, etc. to fill your lobby and ads a dozen times. And they’ll surely tell their pupils and associates all about your show. PLUG NEAR SCHOOL Use posters and window cards to sell this show to students. Placard the stores neighboring the schools, and paper the boards near playgrounds. The title of this film is familiar to every boy and girl, and the posters sell the names of the stars, Errol Flynn and Olivia de Havilland, both of whom are favorites with the youngsters. And don’t forget that the kids generally go to the candy stores and sandwich shops around school, so any napkins and cards you plant there are sure to be seen by plenty of youngsters. t